Running a fashion business is tough.
Running a sustainable fashion business is tougher.
Fashion is a challenge, especially when you're trying to do things the right way—with ethics, sustainability, and purpose. But it's worth it, and I’m here to help make your journey a little easier.
We might not know each other yet, but you’ve landed here for a reason.
I believe that people cross paths at the right time, so if you’ve found your way here, it's because you know your business is destined for big things.
I want to share a little bit about my journey to help you understand why I'm so passionate about helping you with yours…
I started my first circular fashion label when I was 18, and by 22, I was running my own fashion events and PR company. A few years later, I launched Australia’s first online store exclusively for Australian-made brands, and in 2014, I founded The Fashion Advocate.
The Fashion Advocate became a platform for more than just fashion—it was a movement for ethical and sustainable living. We hosted three of the country’s largest sustainable fashion runways, opened two ethical fashion stores in Melbourne, and partnered with some of the most innovative designers in the industry. When 2020 shook things up, we even launched Australia’s first biodegradable, plastic-free and elastic-free face mask.
Since then, I've won 18 awards for the impact I've had with The Fashion Advocate, but beyond the numbers and accolades, what I’m most proud of is how we pushed the conversation forward. We weren’t just selling products—we were advocating for a better way of doing fashion, and people noticed. We were leading change when the rest of the industry hadn’t quite caught up to sustainability.
After 10 years of running The Fashion Advocate, I learned a lot—some of it the hard way—but every lesson brought me closer to understanding what really makes a brand thrive. When I became a mother, my vision expanded. I wasn’t just building a business anymore—I was shaping a future for the next generation. And that’s when I knew it was time to evolve.
In 2022, I rebranded The Fashion Advocate, stepping into a new role as a mentor and educator. Now, I’m focused on sharing everything I’ve learned through my courses and mentoring programs to help other ethical, sustainable, and circular fashion brands succeed. Because together, we can shape the future of fashion for the better.
- Claire Goldsworthy, Founder, The Fashion Advocate.
Never doubt that a small group of thoughtful and committed citizens can change the world.
Indeed, it is the only thing that ever has.
Margaret Mead
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"I've been privileged to work with Claire in a professional setting on a number of occasions in business creation, event management, and also marketing, and her style is so motivating and encouraging."
Ryan G, ANZ Lead, Pinterest.
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"Claire offers true and genuine support to businesses. She is a dynamic and entrepreneurial professional who has carved her own unique place in the world supporting ethical and sustainable businesses."
Yolanda F, Acting CEO, Melbourne Fashion Festival.
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"Claire is a joy to work with. She produces authentic and genuine content that is full of personality and I always look forward to working together creatively and positively."
Marnie G, Co-Founder, ELK.
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"Claire is a role model to so many business owners. Claire has supported One Roof with social media consulting which has significantly helped to boost our profile."
Sheree R, Founder, OneRoof.
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"For all those who are fortunate enough to have met her, Claire is definitely 'one of a kind'. She is consistently pleasant, tackling anything that you throw at her with dedication and a BIG smile. Her professionalism and sincerity are reflected on her working style of bringing about positive change."
Dora D, Project Officer, Creative Victoria.
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"Claire is an innovative and forward-thinking entrepreneur who has an influential voice in Australian ethical business. Her dedication to supporting ethical businesses is exactly what we need to see more of, and her work further proves the potential in socially responsible business."
Justine C, Doctor of Philosophy, QUT.
We're changing the world for the better, one outfit at a time.
The Fashion Advocate is a little black book for fashion business founders who are passionate about creating positive social and environmental change.
We have the power to use fashion as a force for good, and not just make money, but make the world a better place.
Because being in business isn't just about making money, it's about making a difference.
THE FASHION ADVOCATE VALUES
PURPOSE
Because life is too short not to have one.
PEOPLE
Ethical wages are a must. Fair trade is essential.
PLANET
Sustainability is a non-negotiable. There is no Planet B.
PROFIT
Making money ethically means making a positive impact.
EMPOWERMENT
For you and for others. Knowledge is power.
Once upon a time, The Fashion Advocate was one of the largest online stores for ethical and sustainable fashion. But in 2022, I knew it was time to evolve and make a bigger impact.
Today, The Fashion Advocate is an online education platform and coaching community for fashion brands who want to lead with purpose. I’m here to help you navigate the challenges, avoid the mistakes, and build a profitable and impactful brand.
Because the world needs more good fashion—and I’m here to make sure you’re part of it.
Tried and tested, trusted and proven.
The Fashion Advocate is an award-winning business and a trusted name in the fashion industry.
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