THE FASHION ADVOCATE RUNWAY

OFFICIAL EVENT OF THE 2017 VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL

The Australian fashion industry is ever-evolving. Influenced by our vibrant multicultural history, our unique climate and our sense of independence, Australia has produced some of the most coveted labels in the world.

But, with increasing competition from international conglomerates, the market flooding of cheap fast fashion, and the impact of constantly changing trends, sustaining an Australian made label is a tough task – but it’s worth it. 168 million children are forced into labour exploitation in third world countries every year, and millions of garment workers are paid wages so low that they’ll never escape poverty. By supporting Australian made fashion, the positive effects extend far beyond our own shoreline; locally manufactured, ethically conscious Australian labels relieve the pressure on the offshore manufacturing system, and in turn, dramatically reduce the damaging impacts on the environment and humanity.

The Fashion Advocate Runway will showcase the remarkable talent that exists on a local level, and it will educate consumers on the power and influence of their own fashion habits, dispelling the myth that Australian made fashion is unaffordable, unfashionable and inaccessible.

Celebrating Australian made fashion and unique style, The Fashion Advocate Runway will bring together independent labels from around Australia to showcase the cool, the quirky and the quintessential look of Australian fashion, as well as promote local production and ethical manufacturing. Ticket proceeds will be donated to White Ribbon Australia, Australia’s only national male-led violence prevention campaign which is part of the largest global male-led movement to stop men’s violence against women. Activity focuses on primary prevention programs in schools and workplaces as well as advocating for change in attitudes and practices in the community, industry and in public policy.

Blushed By Teagan Jacobs, Vincent Li, HABADAKAS, P’JUNK by Kate Hannah, Orocéo Castro, FOOL, Mhoo Mhoo, Rayan Ardati, DIIDA, Tatyana Design, Lorenza The Label and Cameron & James.

VIP guests will enjoy a premium seated view of the runway, as well as a VIP gift bag full of Australian made fashion, beauty and lifestyle treats, shopping discounts and more from Remedy Kombucha, Runway Room, Timber and Cotton, Aura Makeup, Angel Aromatics, The Dress Collective, Mr G Texture Gel, The Kind Coffee Co, Bonfire Candle Co, Harlow, Fashion Equipped, and more!

LUNA PARK MELBOURNE
Saturday March 11, 2017
Doors open at 6:30pm, runway commences at 8:00pm

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P'JUNK By Kate Hannah
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FOOL - Melbourne 2
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