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Underwear is the first thing you put on in the morning, and the last thing you take off at night, and Jackfruit The Label want you to feel truly comfortable in it. They hope to inspire a mindset that focuses on all the good your body does for you. To highlight how good it feels to be relaxed in your own skin, encouraging a change in how we view our own bodies.

Jackfruit The Label is named after the jackfruit, a tropical fruit native to South East Asia. They can be large or small, round, short, long, or lumpy. At any size and at any stage they are delicious and versatile; they can be enjoyed ripe or unripe, sweet or savoury, and the owners at Jackfruit The Label thought this was a nice metaphor for the inclusivity and body positivity that are at the core of how they envision the label.

Jackfruit's first collection is a line of ethical and sustainable underwear for sizes 6 to 26 (with custom sizing available) made in their signature blend of bamboo and organic cotton. The entire range is made in small batches in Australia with care, utilising solar energy to construct and dye them.

From beginning to end - designs and patterns, dying fabric and the construction of the garments - they do everything themselves from their home studio in Byron Bay. This allows them to oversee every aspect of the manufacturing process, and they are dedicated to ensuring that their practices are environmentally friendly, ethical and sustainable.

+ Australian designed
Jackfruit The Label is designed in-house in Byron Bay, New South Wales, Australia.

+ Australian made
Jackfruit The Label is ethically made by hand in small runs in-house in Byron BayNew South Wales, Australia.

+ Sustainable and zero-waste
Jackfruit The Label garments are made to order to minimise end of season waste, and produced only when ordered. All garments are also dyed, cut and sewn utilising solar energy. Each Jackfruit The Label garment is made with zero-waste practices, and all larger off-cuts are collected and reused or stored for future purposes, and smaller unusable offcuts are recycled by a textile recycler.

+ Ethical
Jackfruit The Label garments are made ethically by hand in safe and fair working conditions.

+ Eco-friendly fabrics
Jackfruit The Label uses premium, natural, eco-friendly and biodegradable organic bamboo and cotton fabrics. Quality natural fibres are an integral element of the Jackfruit The Label brand ethos.

+ Certified
Jackfruit The Label is certified by Ethical Clothing Australia to ensure ethical manufacturing processes. All fabrics are OEKO Tex Standard 100 certified as well as GOTS certified. 

+ Vegan
No animals are harmed in the production of Jackfruit The Label garments. No animal textiles or animal by-products are used throughout any collection.

+ Transparent
You can ask the team at 
Jackfruit The Label anything you would like to know about their sourcing and manufacturing processes.

Jackfruit The Label is designed and ethically made by hand in small runs in-house in Byron BayNew South Wales, Australia.

Shop the full Jackfruit The Label organic underwear range here.