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Mesmerized by fabrics, pictures and the city streets, Natasa Grbic (Pitra) translates her creative visions through her Melbourne based label, PITRA.

The first PITRA dress was sold at a charity event in 2014, prompting Natasa to continue with her designs. The label's organic following continues to grow with the likes of bloggers such as Winton Ave, Modern Woman, Karolina Borkovic, singer and actress Jacqueline Lee Freestone and Big Brother housemate Tahan all fans of PITRA designs.

With most pieces made by hand in the Melbourne studio, PITRA embodies the Melbourne art and fashion scene. 

+ Australian made

+ Sustainable
+ Ethical
+ Some New Zealand textiles
+ Some organic textiles
+ Transparent

PITRA is designed and made in Reservoir, Victoria, Australia.

Support an ethical fashion future and shop the full PITRA collection here.