Natasa Grbic (Pitra) translates her creative visions through her Melbourne based label, PITRA. Sustainable, ethical and beautiful.


Mesmerized by fabrics, pictures and the city streets, Natasa Grbic (Pitra) translates her creative visions through her Melbourne based label, PITRA.

The first PITRA dress was sold at a charity event in 2014, prompting Natasa to continue with her designs. The label's organic following continues to grow with the likes of bloggers such as Winton Ave, Modern Woman, Karolina Borkovic, singer and actress Jacqueline Lee Freestone and Big Brother housemate Tahan all fans of PITRA designs.

With most pieces made by hand in the Melbourne studio, PITRA embodies the Melbourne art and fashion scene. 

+ Australian designed
All PITRA products are designed in Reservoir, Victoria, Australia.

+ Australian made
All PITRA products are made in Reservoir, Victoria, Australia.

+ Sustainable
PITRA collections include thoughtfully created pieces that are of exceptional quality, meaning that every piece is made to last and be loved for many years to come. Each garment is 'Made to Order' to minimise waste throughout production. 

+ Ethical
PITRA produce every product in a safe and transparent way. All garments are ethically made in either their Reservoir studio or through Australian accreditated manufacturers who operate legally. 

+ Eco-friendly fabrics
All PITRA garments are made from cotton, wool or silk.

+ Vegan
No animals have been harmed in the process of textile production or manufacturing. No animal textiles or animal by-products are used throughout PITRA's collections. 

+ Transparent
You can ask the team at PITRA anything you want about their supply chain, practices and manufacturing processes. 

PITRA is designed and made in Reservoir, Victoria, Australia.

Support an ethical fashion future and shop the full PITRA collection here.