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SMENA Melbourne pieces are functional, sustainable, trans-seasonal and high quality. Each design is carefully considered to minimise waste and all offcuts are repurposed for smaller pieces.

One-off designs, limited edition fashion accessories and wearable art are created alongside exclusive collections featuring small runs of bags, clutches, earrings and most recently homewares. 

‘SMENA' is the feminine word for 'change' in Macedonian. The concept was brought to life after a visit to my parent’s homeland, where I acquired a deeper understanding of my heritage. From that moment, I was inspired and motivated to work hard to create a platform that would allow me to express who I am and my passion, sharing it with the world through design.

Over the years, I have witnessed many changes in the industry, including off-shore production exploding with many designers taking their production outside of Australia and choosing mass ‘fast fashion’ over meaning. Despite this, the development of SMENA continued and the high-end nature and Melbourne-based manufacturing processes remained unchanged. I am proud to share that SMENA products continue to be made by hand in the same space it was, and always has been, all those years ago – in a small workshop in Melbourne.

Functionality, endurance and sustainability are important elements in my work. All are considered, starting from the materials selected for each design and the processes followed, to the waste (or lack of) as a result of careful production – what would normally be considered as an off cut and waste, is turned into its own piece.

BRAND VALUES
+ Australian designed
+ Australian made
+ Sustainable and zero waste
+ Ethical
+ Transparent
+ Recycled or circular

SMENA is designed and ethically made in Melbourne, Victoria, Australia. 

Support and ethical fashion future and shop the full SMENA Melbourne range here