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U&I Label is dreamt up in between sets while surfing at Bells Beach and every stitch is inspired by the power of the ocean, designed to fill the gap between the uninspiring triangle and forgotten function.

Australian fashion designer Jodie Hayes and Swedish designer and photographer Emma Bäcklund first launched U&I Label in 2014. The ladies behind the name have a mission to re-establish what living on the coast for women is really about... Surf, run and play.

U&I Label work to provide women with the 'grown-up' answer to swim and surfwear that is missing in the Australian market. Jodie and Emma design swimwear for active women who respect and seek design.

The U&I girl is an ocean dweller, not a sun-baker.

U&I is stylish and clean swimwear complementing an ocean-focused lifestyle without compromising on refined design; to be worn from the surf to the trail and even into the night.

The girls work together with influencing women all over the globe to create women´s surf culture.

Environment
In 2018, U&I made the switch to using 100% regenerated nylon fibre from pre and post-consumer waste such as fishnets and other end-of-life nylon materials. Through testing, the label guarantees that the material is just as long-lasting and durable as conventional Lycra.

Quality
The girls behind the label proudly design, sample, make and test all styles locally in Torquay to ensure the fit and quality are up to the demand of water women. All U&I swimwear is made in Australia, and you can expect U&I swimwear to last season and season, year after year. Only the highest quality of materials imported from Italy and the US are used. All garments are 50+ SPF to keep you safe from the sun, and all straps are vegan-friendly. The girls also pride themselves with a commitment to plastic-free packaging, so each U&I swimwear purchase is delivered in a beautiful water-resistant bag. 

+ Australian designed
U&I Label is designed in Torquay, Victoria, Australia.

+ Australian made
U&I Label is ethically made by hand in Torquay, Victoria, Australia.

+ Ethical
All U&I Label pieces are ethically made in Torquay, Victoria, Australia.

+ Vegan
No animals have been harmed in the production of U&I Label swimwear. No animal textiles or animal by-products are used throughout any collection.

+ Recycled or circular
U&I Label uses 100% regenerated nylon fibre from pre and post-consumer waste, such as fishnet and other end-of-life nylon materials.

U&I Label's collections are designed and made in Torquay, Victoria, Australia.

Shop the full U&I LABEL range here.