“The unconscious is not just evil by nature, it is also the source of the highest good: not only dark but also light, not only bestial, semihuman and demonic but also superhuman, spiritual and, in the classical sense of the word, divine.” - Carl Jung.
UMMOK represents the transforming experience one acquires through delving into the deep waters of the unknown world within. This process asks for complete surrender to the powerful forces of their psyche pulling them in and opening them up, reshaping everything they have ever perceived of their existence.
Established in 2015, UMMOK takes its name from the Hebrew word meaning Depth. UMMOK is a creative calling in the need to express powerful content studied in the past few years from the world of holistic psychotherapy, therefore it is inspired by the greatest thinkers in history which paint it in diverse colours and give it its unique attitude.
Each collection takes on a new face, encompassing different approaches to human psychology through textures, designs and details, externalising and mirroring this intimate exploration and allowing individuals to express their inner wisdom and their ideas through what they wear.
UMMOK is an independent Australian made and owned vegan label. We believe that fashion can be a mode of expression without becoming a mode of destruction to our planet and we support the slow fashion movement that considers all parts of the world we live in as well as the human need for unique individual representation of our internal worlds. We believe that by keeping our manufacturing in Australia we are creating more workplaces for our local community.
The UMMOK item tag is an upside-down triangle connected externally on the garments, extending our minimalistic nature, representing the journey of travelling into the depths of our souls and coming out on the other end, transformed.
+ Australian made
+ Slow fashion
+ Australian textiles
+ Child labour-free
+ Local loop
UMMOK is designed and made in Melbourne, Victoria, Australia.