VOUS ethical sustainable linen women's fashion online The Fashion Advocate


Derived from the French word for 'you', VOUS is a slow fashion womenswear brand established in 2013. The label's trademark inspiration combines the conceptual exploration of ‘self’ with concrete forms of beauty such as the natural environment.

Each garment is designed for women who love beautiful high quality fabrics and interesting silhouettes that have a contemporary feel.

All VOUS pieces are proudly made in Australia. There is a strong emphasis on ethical production and sustainability, and each garment produced with longevity in mind. Each collection utilises natural fibres and each piece is considered in terms of finish and wearability. This means that when you invest in a VOUS piece you are receiving a unique garment that has been thought through from its lining to external finish.

All garments are designed in-house in Newcastle, New South Wales. Production occurs in Sydney by small family businesses that are 100% Australian owned. Keeping relationships within the Australian manufacturing industry enables VOUS to truly monitor each stage of a garment’s creation.

VOUS is also an advocate for body positivity. Passionate about helping women build confidence and acceptance of their own bodies via the imagery, messaging and customer interaction they promote, VOUS hopes you will enjoy exploring their product range.

VOUS is an advocate for the slow fashion approach - which refers to considered design, smaller production runs and quality longer lasting garments. VOUS believe that fast fashion (trend driven, high turn-over, poor quality garments) has a negative impact on our everyday lives. From the landfill it creates, to the social inequity in garment production factories, fast fashion poses serious ethical issues to the garment manufacturing industry.

VOUS has chosen to be a slow fashion label in order to make a stand against the issues related to fast fashion. VOUS considers both their environmental impact and fair work conditions at each stage of their garments' creation. Their focus is to provide customers with contemporary designs using high quality fabrics so that they become treasured pieces in your wardrobe, not landfill after one season’s wear.

+ Australian designed
VOUS is designed in Newcastle, New South Wales, Australia.

+ Australian made
VOUS is ethically made in Sydney, New South Wales, Australia. Production occurs in Sydney by small family businesses that are 100% Australian owned. Keeping relationships within the Australian manufacturing industry enables VOUS to truly monitor each stage of every garments' creation.

+ Sustainable and zero-waste
VOUS' approach aims to minimise waste by creating long wearing garments that will take pride of place in your wardrobe for years to come. The VOUS production process utilises as much fabric as possible, and any offcuts are used to create the zero-waste accessories range with left-over materials that would otherwise be sent to landfill. Each range is also made with deadstock fabric, saving materials from landfill.

+ Ethical
All VOUS garments are ethically made in Sydney by small family businesses that are 100% Australian owned, operating under ethical standards in safe working conditions.

+ Eco-friendly fabrics
VOUS sources each season’s fabrics through a number of Australian wholesalers. VOUS uses natural fibres some of which are organic in origin. VOUS organic knit fabrics are manufactured in Australia by a mill located just outside of Melbourne. Dead-stock fabrics (rolls of fabric that are left over from wholesalers or mills and otherwise destined for landfill) are used in VOUS designs, and only natural, biodegradable fibres such as linen and cotton are used.

+ Transparent
You can ask the team at VOUS any questions you may have about their supply chain and manufacturing processes.

VOUS is designed in Newcastle, New South Wales, Australia and ethically made in Sydney, New South Wales, Australia.

Shop the full VOUS range here.