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The Australian label Why Mary was established on the Gold Coast by owner and designer, Janette Laver. Why Mary is known for its fusion of artistic fabric choice and casual easy wear style. Signature designs include minimal silhouettes which are complemented by bold digital prints, giving the brand a creative essence and an edge of unique individuality.

Inspired by the beauty and continuous change in nature, Why Mary’s designs often include photography or art as a media for fabric production. Quality and attention to detail are important aspects of the manufacturing process as well as the reduction of waste and recycling materials where possible. Why Mary manufactures locally and supports local printing companies and Australian suppliers in production. 

Janette studied Fashion Design at the Gold Coast TAFE college and commenced a client-based dressmaking business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. In 2014, Why Mary launched a small collection showcasing unique designs followed by seasonal collections pushing the boundaries against mainstream mass-produced fashion. The brand continues to grow steadily gaining support from both local and interstate stockists, industry organisations and customers. 

Why Mary's designs are proudly Australian made and the brand’s vision is to create a bold, artistic presence on the fashion landscape.

+ Australian designed
All Why Mary products are designed in the Gold Coast, Queensland, Australia.

+ Australian made
All Why Mary products are made in the Gold Coast, Queensland, Australia.

+ Sustainable and zero-waste
Why Mary collections are manufactured in small runs or made to order, exclusive and targeted to the conscientious buyer who will wear the garment time and time again. The team are making continued efforts to incorporate more eco-friendly fabrics and are looking to up-cycle vintage and deadstock fabrics for future collections. Currently, unused fabrics and offcuts are stored for future use. Recycling of paper, plastics and other materials have been a long-time domestic and commercial practice.

+ Ethical
Why Mary believes in being courteous, professional, community and globally mindful, honest, fair and reasonable at all times. The suppliers and manufacturers are Australian owned and operate under fair trade practices.

+ Vegan
No animals have been harmed in the process of textile production or manufacturing. No animal textiles or animal by-products are used throughout any collection.

+ Transparent
You can ask the team at Why Mary anything you want about their supply chain, practices and manufacturing processes. 

Why Mary is designed and made on the Gold Coast, Queensland, Australia.

Shop the full Why Mary range here and support an ethical fashion future.