- December 07, 2017
- Posted by Claire Goldsworthy
- No comments
Never one to let an opportunity pass to promote equality and racial inclusion, MOGA has released a red and green scarf just in time for Christmas. Celebrating the beauty of the holiday season and the profound impact Christmas has on bringing families and communities together, the scarf is a symbol of unity.
Founder and Creative Director, Azahn Munas, has designed the scarf to represent much more than the modern consumerist Christmas we’ve all come to know though.
“Christmas is a time for families and friends to come together, whether it be for religious or cultural reasons or to enjoy the festive spirit. In honour of this, our Christmas scarf can truly be worn by anyone, regardless of their race, religion or cultural identity. We've captured Muslim supermodel Mariah Idrissi draping our scarf as a hijab, to acknowledge the many Muslims across the world who observe this holiday and celebrate with their non-Muslim friends. This is an important statement to make as there are so many people from religions other than Christianity, who participate in Christmas. As a brand, MOGA celebrates cultural diversity and religious inclusion, and this scarf is a reminder that everyone should feel loved and included during the holidays.”
MOGA’s scarves appeal to women of multiple faiths, cultures and backgrounds and the festively themed scarf aims to help their fans embrace the holiday spirit and let their true Christmas colours shine. The campaign imagery makes this statement too, featuring women of varying religions and races, ranging from Christianity to Islam and African American to Anglo-Saxon, and it’s a testament to the diversity of people who celebrate Christmas.
Following in the footsteps of previous festive designs such as the Australia Day and PRIDE scarves, MOGA’s Christmas scarf caps off a year of many milestones and achievements for the Melbourne made ethical label.
The Fashion Advocate x