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There’s no better way to welcome the best season of the year than a sunny Sunday session at a rooftop bar with beautiful babes.

Not one disappoint when it comes to throwing a great summer bash, General Pants recently launched their second swimwear offering, SUNDRENCHED, at the palm-tree haven of The Carlton in Melbourne, complete with Captain Morgan cocktails, fresh tunes by Jamie Vale and a guest list that could make any aspiring-Instagrammer jealous (Brooke Hogan, Tully Smyth, Grace Cumberlidge).

Elbow to elbow and mini-short to mini-short, the packed out launch was anything but your average – cute novelty sunglasses upon arrival, plenty of fun photo ops and amass of buzzing energy.

Designed to be styled back with street wear, GP’s Swim 2015 range is an amalgamation of the sizzling summer swimwear collections from Insight, Ksubi, Subtitled, NLP, Stussy, Evil Twin and Somedays Lovin. And, the collection’s campaign images are just as saucy as the event was too, captured by famed swimwear photographer Josie Clough of It’s Now Cool, featuring Australian models Meagan Irwin and Stephanie Cherry.

SUNDRENCHED GP hosted Sunday Session events in each Australian state – follow the blazing summer trail here, or shop the GP Swim range via any one of their 50 retail outlets and online at www.generalpants.com.au.

The Fashion Advocate x

The Fashion Advocate Melbourne fashion blogger Australian made fashion, beauty and lifestyle

The Fashion Advocate Melbourne fashion blogger Australian made fashion, beauty and lifestyle

The Fashion Advocate Melbourne fashion blogger Australian made fashion, beauty and lifestyle

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