If you know the names, you’ll know this post is going to be about fashion and social media. While Lana, Rozalia and Jasmin run three distinctly different businesses of their own, they all have one thing in common – they understand the power of social media.
Chaired by Editor, Assia Benmedjdoub, the most recent Ragtrader LIVE event, ‘Fashion Decoded’, lived up to its promise, delivering insightful tips and reports on the state of the fashion industry, e-commerce and digital media.
Opening up about social media and how they each personally engage with it, Lana Wilkinson, Rozalia Russian, Jasmin Howell and Jess and Stef Dadon tabled some interesting statements during their panel discussion. The facts and stats are clear about the power of social media and when the best times to post are, but there are no secret tips when it comes to what to post or what to say. Content is a matter of personal opinion, but if you’re trying to sell, advocate, promote or encourage, authenticity is crucial.
It’s something that Jasmin Howell is passionate about, and after more than ten years in the blogging and influencing industry, she now channels her experience through her consulting business, coaching brands on the power of social media. Her background in finance certainly helps to understand the commerciality of it all, but when it comes to developing social media campaigns, Jasmin has learnt from a long career in the digital space.
“There needs to be a clearly defined business strategy behind every social media campaign. Whether you’re working with an influencer with 100k followers or one with 5k, you need to have set goals and objectives, and you need to be able to measure the outcome. When I’ve worked with brands in the past on collaborative design projects, I’m just as focused as the client on the end-game. It can’t just be about ‘that one post’; there needs to be more to it, a long-term strategy.”
Lana Wilkson agrees, and she should know. It’s her job to ensure sales for clients through her work as one of Australia’s top celebrity stylists, and she’s used social media for over a decade to do it. Sharing a post of a styled celebrity or influencer is one thing, but converting likes and follows to actual sales is another, and it’s why she uses Instagram and Facebook in a personal manner.
“Sharing my styling work on social media helps everyone involved; it’s not just about showing people an outfit I put together – it’s about sharing the brands that I believe in and promoting the businesses that I back. I love the labels that I work with and the clients that I collaborate with, and my work is an extension of me. Social media is an opportunity to share my work and my personal life, and what it's all about, and my followers feel connected to that because I share my content authentically and naturally.”
Social media, social media, social media. If me raving about it isn’t enough, take it from Lana and Jasmin. If you’re a fashion brand in 2018 and not using social media, you’re missing millions of opportunities every day to connect with real people, build relationships and grow your business.
The Fashion Advocate x