When Melbourne based fashion label and social enterprise MOGA launched in 2016, they made a bold statement about cultural inclusion, feminism and equality with their brightly coloured silk scarves.
Twelve months into the journey and Founder Azahn Munas has gained only momentum and recognition, and a little good karma too – 20 per cent of MOGA’s profits are donated to the CARE Foundation to send young girls to primary and secondary school in some of Pakistan’s most volatile communities.
MOGA is widely known for its philosophies, and it lives up to its purpose of self-expression and individuality, and a collective unity for its wider following. It is this sense of inclusion that has inspired Azahn’s latest scarf design and national campaign.
“This campaign is something that is very special and important to us. As a new brand that prides itself on challenging social norms, we often face some of the same struggles and barriers as members of the LGBTIQ community. Struggles that include not always fitting into societal expectations or being negatively perceived for simply being different. However, for us, the expression of love and identity is paramount to what we stand for. At the end of the day, everyone should feel proud of who they are, regardless of their skin colour, religious beliefs or sexual orientation and everyone deserves the right to love, and be loved in return.”
Azahn’s campaign purposefully drops in the wake of one of the most critical times in our nation’s history as the legality of same-sex marriage is under review. MOGA unabashedly supports marriage equality in Australia, as does The Fashion Advocate, and their adoration for the LGBTIQ community is strong.
To publicise their stance on the current political topic, MOGA has released a limited-edition rainbow striped PRIDE scarf in honour of the LGBTIQ community’s strength, bravery and inclusive spirit. Like all of MOGA’s previous designs, the PRIDE scarf can be worn by anyone, regardless of their skin colour, religious beliefs of sexual orientation.
Through the campaign and the limited-edition scarf, MOGA hopes to encourage the discussion around equality, so that LGBTIQ individuals can feel safe and proud of who they are.
Make your own statement and support equality by shopping online at MOGA.
The Fashion Advocate x