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Melbourne’s most iconic attraction, Luna Park, will play host to a colourful and creative array of Australian made labels at The Fashion Advocate Runway on Saturday 11th March as part of the 2017 Virgin Australia Melbourne Fashion Festival.

12 independent labels from around the country have been handpicked to encapsulate the Australian fashion landscape, bound together by their one similarity: every garment is 100 per cent Australian made.

168 million children are forced into labour exploitation in third world countries every year at the helm of fast fashion, and millions of garment workers are paid wages so low that they’ll never escape poverty. By supporting Australian made fashion, the benefits extend far beyond the Australian shoreline; locally manufactured and ethically conscious Australian labels relieve the pressure on the offshore fast fashion system, and in turn, dramatically reduce the damaging impacts on the environment and humanity.

Highlighting this issue and promoting positive change, The Fashion Advocate Runway will showcase the remarkable talent that exists on a local level, and it will educate consumers on the power and influence of their fashion habits. Bringing together independent labels from around the country to showcase the cool, the quirky and the quintessential look of Australian fashion, The Fashion Advocate Runway is set to be a highlight of the 2017 Virgin Australia Melbourne Fashion Festival program.

The colourful attractions of Luna Park will make for a bright backdrop to The Fashion Advocate Runway too, and Colby Heppell, Digital Marketing and Events Marketing Manager, is excited by the collaboration.

“We’re excited to be hosting The Fashion Advocate Runway at Luna Park in 2017. Our unique event space is colourful and fun, providing the perfect setting to showcase innovative Australian fashion. We’ve worked with the Melbourne Fashion Festival in the past, and we’re delighted to be a part of it once again.”

With picturesque views overlooking Port Phillip Bay and family favourites such as the iconic Scenic Railway and the heritage listed carousel, Luna Park is a much-loved attraction for many Melburnians and tourists alike. Over 800,000 people every year visit the century-old park that boasts 18 rides and attractions.

Proceeds from The Fashion Advocate Runway will also be donated to White Ribbon and Safe Steps, two organisations fighting the issue of domestic violence in Australia. For tickets and further information, head to Eventopia or Luna Park.

The Fashion Advocate x

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