- October 28, 2016
- Posted by Claire Goldsworthy
- No comments
2016 is a year of firsts for the Melbourne Cup Carnival; with the expansion of Flemington’s race grounds and the introduction of ‘The Park’ among many more exciting new details, this year’s racing calendar is set to astound.
Raising the bar in the style stakes, France’s avant-garde champagne house, Maison Mumm, has just revealed the first ever swimming pool in The Birdcage inside its Club de la Plage (“Beach Club”) themed marquee. The pool was unveiled by the 2016 Mumm Melbourne Cup Carnival ambassador and founder of luxury sportswear label SLINKII, Pia Muehlenbeck, who collaborated with Mumm on a custom-designed swimsuit to celebrate the partnership.
The Mumm pool is fully functioning and has been fitted out with glass tiles from Bisazza, the unequalled luxury brand in glass mosaic tiles around the world. These tiles, which are an iridescent pink inspired by Mumm Rosé, have been flown in from Europe just for the Mumm Marquee.
As the Official Champagne of the Melbourne Cup Carnival for the seventh year in a row, Mumm’s Club de la Plage (“Beach Club”) themed marquee will bring the beach to the birdcage, with an exclusive high energy daytime party reminiscent of iconic beach clubs in the South of France and across the Mediterranean.
The Mumm pool will be a central focus for Rosé Soleil – guests can expect to be entertained by daring aerial routines from talent suspended above the pool, synchronised swimming acts with dancers dressed in SLINKII x Mumm swimsuits and champagne celebrations that will raise pulses and provide a feast for the senses.
Celebrity DJ, actor, and model Didier Cohen will perform a one-off exclusive DJ set for guests of the Maison Mumm marquee on Emirates Melbourne Cup Day, bringing the party atmosphere to The Birdcage. In addition, Maison Mumm is turning up the heat this Melbourne Cup Carnival through its exclusive partnership with NBC Universal International Network’s pop culture channel, E! Entertainment Television.
E! will host an array of famous faces in the Maison Mumm marquee in The Birdcage at Flemington throughout the Carnival, including E! News anchor Maria Menounos, Devious Maids star and former Melrose Place heartthrob Grant Show, Devious Maids and Satisfaction star Katherine LaNasa and breakout stars of The Real Housewives of Auckland, Gilda Kirkpatrick and Michelle Blanchard.
The Fashion Advocate x