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For fashionistas, the Spring Carnival is one of the busiest events of the year, second only to fashion week, but it is certainly Melbourne’s most popular. Thousands of racegoers and fashion elite flock to Flemington over the Melbourne Cup week, sporting new season looks and the latest in racing styles, and it’s a benchmark event when it comes to forecasting the Spring/Summer trends ahead.

Highlighting the week’s events, the Myer Fashions on the Field competition draws hundreds of entrants from around the country every year, and this year’s finalists have already raised the bar in the style stakes. The Victoria Racing Club (VRC) and Myer officially launched the 2016 Myer Fashions on the Field competition in Flemington’s The Park yesterday, welcoming the national finalists to the catwalk in this year’s impressive new Myer enclosure for the first time, ahead of the National Final on Crown Oaks Day.

Ashleigh Ridgeway from Western Australia, Courtney Moore from South Australia, Inessa McIntyre from Queensland, Reggie Thei from New South Wales and Alice Bright from Tasmania, paraded their winning ensembles at the media-only event, holding high hopes of claiming the coveted winner’s title. The Victorian finalist will be selected on Crown Oaks Day, ahead of the National Final on the same day.

Flemington Ambassador Georgia Connolly hosted proceedings in the luxurious and supersized Myer Fashions on the Field enclosure, joined by Myer Fashions on the Field Ambassador Stephanie Smith. and Myer milliner Natalie Bikicki, to represent the competition’s star-studded judging panel.

The first day of this year’s Myer Fashions on the Field competition at Flemington kicks off this Saturday 29 October at AAMI Victoria Derby Day, with the first round of the Victorian Women’s Racewear and the Men’s Racewear competitions. The competition continues on Emirates Melbourne Cup Day with the Women’s Racewear Daily Final and Design Award, before culminating on Crown Oaks Day with the Millinery Award and the National Final of the Women’s Racewear competition.

The 2016 competition boasts a phenomenal prize pool valued at over $360,000 including a brand new Lexus RC 200t F Sport worth $83,000, Myer shopping sprees, trips for two to Paris, London or Hong Kong, Antler luggage, TCL entertainment packs and much more.

The new location of Myer Fashions on the Field, now in its 54th year, will entice its biggest crowd yet, as racegoers enjoy live entertainment, pop-up bars, and some of Melbourne’s best food, all within metres of the world-class fashion event.

For those hoping to share in a slice of Australia’s richest fashion prize, limited registrations will be taken at the Myer Fashions on the Field enclosure on the day, so head to www.flemington.com.au in advance to register, and follow #MyerFOTF on social media for all the colour and excitement of Myer Fashions on the Field.

The Fashion Advocate x

 

The Fashion Advocate Australian fashion blogger Australian fashion, beauty, lifestyle, Myer Fashion on the Field

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