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If you’re stuck for spring carnival inspiration or you’re still chasing that last minute Melbourne Cup stand-out accessory, Eastland is the perfect shopping destination to complete your look, with a series of inspired activations to bring this season’s fashion and beauty trends to life.

From Wednesday 12 October to Sunday 30 October, Eastland is taking a unique approach to spring racing style to present ‘Ultra Violet’, a series of modern architectural pods peppered throughout Central Mall, each hosting a curated collection of looks perfect for the trackside. Inspired by futuristic scenes and bathed in ultra violet light and dark spring florals, the installation will be rotated each week, curated by one of Eastland’s stylists.

From Thursday 13 October to Sunday 30 October, guests at Eastland will also be treated to a number of workshops and beauty bars, including the chance to create a botanical headpiece led by florist Cecilia Fox.

“The fresh floral head piece for race days has been a strong trend for a few years now. This season we are seeing a definite lean away from the prettier more delicate flowers to stronger more robust forms and blooms,” Fox says.

Activations across Eastland include :

  • ‘Spring Racing Fashion Sketch Bar’, Thursday to Friday from 2pm to 6pm, and Saturday to Sunday from 10am to 2pm, offering guests a personalised fashion illustration from Kate McLeod.
  • ‘Create your own botanical head piece’, Thursday to Friday from 4.30pm to 6pm, and Saturday to Sunday from 11am and 1pm, offering guests the opportunity to learn how to create a spring racing hairpiece with Cecilia Fox.
  • ‘Ultra Violet Nail Art Bar’, Thursday to Friday from 5pm to 8pm, and Saturday to Sunday from 10am to 3pm, offering guests the opportunity to choose their own nail art and create a custom lipstick to prepare for the spring racing season.

For event information or store directory, visit www.eastland.com.au.

The Fashion Advocate x

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