Look good. Do good. Wear your values.

Sign up for good vibes and good news about our latest ethical and sustainable arrivals!

No Thanks

THE LATEST — Couture

Quality lingerie is a decadent treat and a little luxury that every woman should own - even if only one piece. Lingerie should be cherished and admired, and when ethically and sustainably made, the right lingerie is a wardrobe staple that can be styled in and out of the bedroom too.

Read More..

Julie Goodwin shares her name with a reality TV cooking star, but her work couldn't be further away from the fast-paced and heated environment of the kitchen. This Julie Goodwin is a couturier, a sustainability lover, and a much-loved Melbourne fashion industry icon. 

Read More..

This entire outfit has made by a woman who I’ve known for more than half a decade. She has children, she is passionate, she is incredibly talented, and she has never swayed from her values, remaining ethical and Australian made. 

Read More..

Vintage fashion is the antitheist of fast fashion, and buying preloved clothing is a sustainable way to shop. If it’s not something you’ve ever done before, now is the perfect time to dip your toes in a world of all things yesteryear.

Read More..

I don’t care how expensive it seems, how flashy you make it look, or which Kardashian you drape it over; a $5000 bag is anything but desirable if a woman has been exploited to make it.

Read More..

The latest Gun Shy collection, Cirque De Merde, has just arrived it all its fluffy glory, and it is the most dramatic range yet from the Melbourne made label.

Read More..

Julie Goodwin is one busy woman. On top of running her own business, creating bespoke garments for her clientele, and consulting with brides and their entourages, Julie also teaches the art of couture to the next generation of designers at Fashion Masters in Melbourne twice a week.

Read More..

Deep down I’m a princess, but it conflicts with my values when it comes to ethical fashion.

Read More..

Natanja Hoskin is one of my favourite designers. She is talented, unique, an amazing person to work with and she possesses a kind of creativity that can’t be described.

Read More..