The Fashion Advocate Melbourne fashion blog and Australian made ethical design fashion boutique

Five tips on how to be an ethical shopper and make a positive impact for Fashion Revolution Week

April 20, 2021Claire Goldsworthy1 comment

You might be just one person, but one person can change the world, and when eight billion people make better choices, we can change history. Fight for the kind of...

To celebrate International Women's Day, we're interviewing Australian women in fashion all week

To celebrate International Women's Day, we're interviewing women in fashion all week

March 09, 2021Claire Goldsworthy1 comment

I'm also grateful for the women I know who get up every day to make the world a better place, so with International Women's Day this week, I'll be shining a light...

Clare Press is sceptical that we can solve the fashion industry’s issues

November 06, 2020Claire Goldsworthy

What if all the clothes we bought were sustainable? What if everything we wore was made ethically? If everyone in the world bought ethical and sustainable clothing and the fashion...

Ethical and sustainable fashion online Hampton womens fashion store COVID closure

Victoria is back in COVID lockdown, and I'm closing down our business

July 08, 2020Claire Goldsworthy

Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just...

We've joined the #WEWEARAUSTRALIAN campaign because when you shop local, you're not 'buying something', you're supporting someone

April 21, 2020Claire Goldsworthy1 comment

I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and...

Sip Shop and Style with Sally Mackinnon at The Fashion Advocate

Join The Fashion Advocate and Styled By Sally for an afternoon of champagne, shopping and style

November 19, 2019Claire Goldsworthy

Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet...

Winefolk tickets 2019 The Briars Mornington Peninsula wine festival Melbourne

Win tickets to Winefolk and celebrate good wine, good food, and good music on the Mornington Peninsula

November 14, 2019Claire Goldsworthy

If you like wine, you’ll love Winefolk. It's a celebration of Australian music, chilled summer vibes, good wine and good food. This year, The Cat Empire are headlining too, joined by...

The Fashion Advocate's VIP POP-UP SHOP opening party is on Saturday 9th November in Beaumaris

October 29, 2019Claire Goldsworthy

After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris,...

The Fashion Advocate Beaumaris pop up shop

The Fashion Advocate's first pop-up shop runs for ten weeks in Melbourne's Bayside suburb of Beaumaris

September 28, 2019Claire Goldsworthy1 comment

It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening...

Brighton’s Coveted Closets wardrobe sale set to save 2500 designer and pre-loved items from landfill

Brighton’s Coveted Closets wardrobe sale is set to save 2500 designer and pre-loved items from landfill

September 16, 2019Claire Goldsworthy1 comment

Australians send 6000kg of fashion and textile waste to the tip every ten minutes but on Sunday October 20th, The Fashion Advocate is set to save 2500 designer and pre-loved items...

Campos is set to pour thousands of coffees into reusable cups during Melbourne Fashion Week

August 30, 2019Claire Goldsworthy

Campos Coffee will serve up thousands of coffees during Melbourne Fashion Week but not a single paper cup will be used at the Forecourt pop up. Impressive, considering Australians throw away nearly three million disposable coffee...

When women support women in life and in business, the impossible becomes possible

August 09, 2019Claire Goldsworthy1 comment

Being in business is never smooth all the time, it's never great all the time. Staff come and go, sales go up and down, life happens, things go wrong, things go right. There is...