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Clare Press is sceptical that we can solve the fashion industry’s issues

November 06, 2020

What if all the clothes we bought were sustainable? What if everything we wore was made ethically? If everyone in the world bought ethical and sustainable clothing and the fashion industry was circular and fair, we wouldn’t be having these kinds of conversations, but how do we change the behaviour of nearly eight billion people?

July 08, 2020

Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just four months ago, I was excitedly signing our second lease with rainbows and unicorns in my eyes, blissfully unaware of what was to come, looking forward to the next phase of our TFA journey. It's been a wild few months since, and what was set to become our flagship store, will now go down in history as our second pop up instead.

April 21, 2020

I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

November 19, 2019

Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

November 14, 2019

If you like wine, you’ll love Winefolk. It's a celebration of Australian music, chilled summer vibes, good wine and good food. This year, The Cat Empire are headlining too, joined by The Beautiful Girls, Ash Grunwald, Cookin' On Three Burners and Sun Salute.

October 29, 2019

After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris, and we'd love you to celebrate with us.

September 28, 2019

It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas.

September 16, 2019

Australians send 6000kg of fashion and textile waste to the tip every ten minutes but on Sunday October 20th, The Fashion Advocate is set to save 2500 designer and pre-loved items from landfill.

August 30, 2019

Campos Coffee will serve up thousands of coffees during Melbourne Fashion Week but not a single paper cup will be used at the Forecourt pop up. Impressive, considering Australians throw away nearly three million disposable coffee cups every day.

August 09, 2019

Being in business is never smooth all the time, it's never great all the time. Staff come and go, sales go up and down, life happens, things go wrong, things go right. There is no secret formula and there is no 'right way' or 'right time' to do it.

July 19, 2019

If there's anything I know about fashion, it's that good design and good fashion can change the world. We might be small now, but we have big goals, and in my lifetime, I am determined to change the industry for the better. I am now one big giant green tick closer to doing that.

July 05, 2019

YOU GOT THIS is an event about getting real, being open and honest, and reminding our fellow females in business that what you’re experiencing – is perfectly ‘normal’. We’re opening a can of worms on the reality of being a #bosslady in charge of an innovative business.

May 31, 2019

According to YouGov, four out of 10 people throw unwanted fashion items straight in the bin, rather than trying to repair or recycle them, and it equates to an average of 23kg of textiles and clothing every year. Kate is passionate about changing such wasteful habits, and through The Clothing Exchange, she's actively changing the industry too.

May 17, 2019

It's time to roll up our sleeves and commit. Individually, collectively, consumers and companies alike; the responsibility needs to be owned by every single person that gets up and puts clothes on every day. Every day when we get up and get dressed, we all have the power to create positive change, and that is an incredibly beautiful thing.

April 09, 2019

Throughout the month, we'll be sharing the stories behind our labels, answering questions about their manufacturing and their personal ethics, to help drive change and push for improvement in the fashion industry.

March 27, 2019

Our addiction to fast-paced trends has embedded environmental issues in the fashion supply chain, but this is precisely what the ACFC stands to challenge and change.

March 14, 2019

If Simon Lock can raise $75 million for a fashion tech venture and the circular economy is worth $100 billion, why can't we afford the innovative solutions we need to adequately reduce, reuse and recycle in Australia?

March 07, 2019

Melinda Tually is Fashion Revolution's Australian and New Zealand Coordinator and a Responsible Sourcing Strategist for Ndless: The New Normal. She's an inspiring woman and she's recently added 'Founder of the LEGACY Responsible Fashion Summit' to her impressive and extensive resume.

March 06, 2019

Camille Reed is championing the future of sustainable design and attempting to change the outlook of the Australian fashion industry through her annual event, the Australian Circular Fashion Conference.

March 06, 2019

The pain in my legs from squatting and lifting and organising, disappeared. My shame in being seen by 400 people at an event that I ‘should’ have been fabulously put together and make-upped, disappeared.

February 21, 2019

Moments proudly empower women to talk about sex, and to feel confident about taking control of their health. They also donate 5% of each sale to the McGrath Foundation.

February 19, 2019

Runway Room is an innovative business that has many arms, contributing to the local economy through employment and more importantly, local manufacturing.

February 08, 2019

Hosted in the historic highland town of Bothwell in Tasmania next month, the 40th annual BIHSIFF will bring together local, national and international fibre enthusiasts to celebrate traditional crafting techniques and all things fibre and fashion.

January 30, 2019

Julian Roberts is an avid sustainability advocate, a fashion industry veteran, and the inventor of ‘Subtraction Cutting’ - an experimental approach to fashion design.

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Look good. Do good. Wear your values.

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