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THE LATEST — FASHION

If every one of the nearly eight billion people in the world bought just one face mask made with an average of 30cm elastic, that’s 2.4 million kilometres of elastic. The problem with elastic is that is made with polyester, and the problem with polyester is that it is plastic. 

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Our new reusable, super comfortable, 100% natural, plastic-free, elastic-free, ethical and Australian made masks are slowly dropping in the coming days - and they’re our most sustainable masks yet.

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The Australian Government Department of Health guideline have confirmed, repeatedly, that cloth face masks are suitable for us everyday folk, with two layers a minimum, and three layers for better protection. 

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Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just four months ago, I was excitedly signing our second lease with rainbows and unicorns in my eyes, blissfully unaware of what was to come, looking forward to the next phase of our TFA journey. It's been a wild few months since, and what was set to become our flagship store, will now go down in history as our second pop up instead.

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As a family-owned and operated business born and bred in Melbourne, Wittner understands the importance of small business to the Australian economy. They're shining a light on those who make up our unique retail landscape because after all, we’re all in this together.

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We're all different shapes and sizes. Our labels are all different too, so on each individual garment, you'll find a size chart attached so you can measure yourself and find the perfect fit.  We suggest measuring your bust, waist and hips for the most accurate size check. Some of our brands use Australian and New Zealand sizing and some of our brands use global sizing, so it's always best to check the size chart attached to each individual garment before placing your order to avoid returns. If you need to return your garment for a different size, we're more than happy to arrange returns, exchanges and refunds too. We respect that you are investing in a wardrobe to last a long time...

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Together, we exist to create change, and together, we use our businesses as a force for good. Our community of brands create positive social and environmental change every day, consciously designing and creatively thinking, always in pursuit of a better, more ethical and sustainable world.    

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I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

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While things are a little strange out in the world and virtual shopping is the 'new norm', you can still book in for a private one on one session with me, a virtual fitting to find your perfect fit at home, or a private contactless at-home fitting to shop our instore ranges from the comfort of your own dressing room.

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Each Zia Lozen piece is a statement; made with luxurious natural fabrics and adorned with intricate embellishments, the range is 100% ethically made and designed for women who live boldly.

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In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up. 

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I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine. 

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The Lauren & Angie aesthetic is a carefree and eco-friendly one; simple, everyday pieces in organic cotton, linen and other natural fibres make for the perfect staple wardrobe. 

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There's something powerful about a strong monochrome outfit, and an even bigger statement is to be made when it's ethically handcrafted too. Shiva Novinfar agrees, and her namesake label is a reflection of her own values, style and vision for the kind of industry she wants to work in.

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Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

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Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.

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Now, as we move into our sixth year, three runways later, a few awards in the mix, a pop-up (and another coming soon), and a reach of over 40,000 across our digital network, I am so damn happy with what we've built as a team and community - but we have so much further to go.

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I believe that fashion should be consciously made with people and the planet prioritised over profits, and I believe it can co-exist with morals without compromising on style. Good fashion should make you feel good, inside and out, but not at the expense of the maker, and this is exactly what the team at Brooke Da Cruz believe in too.

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From ethical production and using sustainable fabrics to empowering women and choosing quality over quantity, Berit inspires positive change, and Sometimes Sundays a testament to the possibilities of how fashion can be used as a force for good.

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When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him. 

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I don’t want to give up fashion and I don't want you to either. I want to inspire you to buy ethical fashion and sustainable fashion, and instead of boycotting fashion, I want you to buy good fashion that means something to you.

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When Patrice was on the hunt for that handbag herself - that special, luxurious and well-made bag that every woman dreams about - the seeds of ZURII were sown. Any bag wouldn't 'just do' though, and Patrice yearned for a bag with a story.

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The Folktribe design philosophy embodies longevity and versatility to create and craft pieces that can be treasured and worn season after season, year after year, beautifully and effortlessly. Folktribe are also a proud plastic-free label, and absolutely no plastic is used throughout their entire supply chain, business operations, and personal lives.

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Instead of impulse-buying fast fashion that you don't need, I invite you to #TakeBackBlackFriday and celebrate slower, more sustainable ways of living. 

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