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THE LATEST — Insight

Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just four months ago, I was excitedly signing our second lease with rainbows and unicorns in my eyes, blissfully unaware of what was to come, looking forward to the next phase of our TFA journey. It's been a wild few months since, and what was set to become our flagship store, will now go down in history as our second pop up instead.

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Together, we exist to create change, and together, we use our businesses as a force for good. Our community of brands create positive social and environmental change every day, consciously designing and creatively thinking, always in pursuit of a better, more ethical and sustainable world.    

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I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

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In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up. 

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I don’t want to give up fashion and I don't want you to either. I want to inspire you to buy ethical fashion and sustainable fashion, and instead of boycotting fashion, I want you to buy good fashion that means something to you.

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The Fabric Social operated for five years as a fashion label, creating incredible partnerships and relationships in the process, but social media support and the encouragement from friends and family weren't enough.

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While you've been busy trying to find new ways to charge the people who use you, we've all been busy trying to find new ways to positively change the world. A little help would be nice, Instagram.

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It's time to roll up our sleeves and commit. Individually, collectively, consumers and companies alike; the responsibility needs to be owned by every single person that gets up and puts clothes on every day. Every day when we get up and get dressed, we all have the power to create positive change, and that is an incredibly beautiful thing.

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Our addiction to fast-paced trends has embedded environmental issues in the fashion supply chain, but this is precisely what the ACFC stands to challenge and change. 

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If Simon Lock can raise $75 million for a fashion tech venture and the circular economy is worth $100 billion, why can't we afford the innovative solutions we need to adequately reduce, reuse and recycle in Australia?

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Melinda Tually is Fashion Revolution's Australian and New Zealand Coordinator and a Responsible Sourcing Strategist for Ndless: The New Normal. She's an inspiring woman and she's recently added 'Founder of the LEGACY Responsible Fashion Summit' to her impressive and extensive resume.

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Camille Reed is championing the future of sustainable design and attempting to change the outlook of the Australian fashion industry through her annual event, the Australian Circular Fashion Conference. 

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We are excited to share that in collaboration with the other 60 partnering businesses who support i=Change, we have contributed to raising over $1 million to support women and girls around the world. 

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When I met Ms Press at the Melbourne launch of her most recent book, Rise & Resist, she was exactly as I thought she’d be. She was beautiful, she was very English, hilarious, honest, and nonchalant about her celebrity status.

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Harlow is a fashion label that ticks all the boxes. It is sustainable, Australian owned and made, size-inclusive, ethical and accessible.

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In between meeting Carla Zampatti and talking all things sustainability with Ronni Khan, these three golden nuggets of advice stuck with me the most.

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While Lana, Rozalia and Jasmin run three distinctly different businesses of their own, they all have one thing in common – they understand the power of social media.

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Margaret Mead was the one who said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.”

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It is estimated that between 8 and 13 million tonnes of plastic leaks into the world’s oceans each year to be ingested by seabirds, fish and other organisms, and more than 230,000 tonnes of it are microplastics. 

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I don’t care how expensive it seems, how flashy you make it look, or which Kardashian you drape it over; a $5000 bag is anything but desirable if a woman has been exploited to make it.

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Let’s celebrate those who stand up against modern slave labour, and support the independent Australian designers who put people before profit.

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The fashion industry moves fast. I’m not just talking about the shift from slow fashion to fast fashion – but the rate at which the sector innovates, expands and changes.

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