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THE LATEST — Insight

Joining One Roof a few years ago was one of the best decisions I've made in my professional career. It's the epitome of 'community' and such a supportive network for women in business. 

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No woman is truly free, until ALL women are truly free, and we're not there yet. If you're a feminist and if you believe in equality, and yet you buy fast fashion - you're not really a feminist.

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2020 was a doozy of a year for some, but it wasn’t a ‘bad’ year - it was exactly what it was meant to be, and there’s always something to be grateful for if you look for it.

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What if all the clothes we bought were sustainable? What if everything we wore was made ethically? If everyone in the world bought ethical and sustainable clothing and the fashion industry was circular and fair, we wouldn’t be having these kinds of conversations, but how do we change the behaviour of nearly eight billion people?

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Every year around the world, we flush nearly 15 million trees-worth of toilet paper down our drains. If you’re yet to consider the impact of taking ten minutes out on the throne, it’s time to make the switch to recycled toilet paper and help wipe up a wasteful mess.

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Earlier this year, Remake stepped up and launched their #PayUp campaign, and with the help of over 270,000 petition-signing activists, they've successfully pushed 21 brands to commit to paying for their completed and in-production orders.

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Lifeline recently reported a 25% increase in calls this year, initially driven by the bushfires, but when lockdown restrictions were imposed, calls from Victorians jumped up 30%. 

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Planned obsolescence is an unsustainable linear approach to commerce and trade, whereby companies are freed of their environmental responsibilities, and consumers lose their right to exercise them.

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Our new reusable, super comfortable, 100% natural, plastic-free, elastic-free, ethical and Australian made masks are slowly dropping in the coming days - and they’re our most sustainable masks yet.

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The Australian Government Department of Health guideline have confirmed, repeatedly, that cloth face masks are suitable for us everyday folk, with two layers a minimum, and three layers for better protection. 

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Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just four months ago, I was excitedly signing our second lease with rainbows and unicorns in my eyes, blissfully unaware of what was to come, looking forward to the next phase of our TFA journey. It's been a wild few months since, and what was set to become our flagship store, will now go down in history as our second pop up instead.

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Together, we exist to create change, and together, we use our businesses as a force for good. Our community of brands create positive social and environmental change every day, consciously designing and creatively thinking, always in pursuit of a better, more ethical and sustainable world.    

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I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

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In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up. 

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I don’t want to give up fashion and I don't want you to either. I want to inspire you to buy ethical fashion and sustainable fashion, and instead of boycotting fashion, I want you to buy good fashion that means something to you.

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The Fabric Social operated for five years as a fashion label, creating incredible partnerships and relationships in the process, but social media support and the encouragement from friends and family weren't enough.

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While you've been busy trying to find new ways to charge the people who use you, we've all been busy trying to find new ways to positively change the world. A little help would be nice, Instagram.

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It's time to roll up our sleeves and commit. Individually, collectively, consumers and companies alike; the responsibility needs to be owned by every single person that gets up and puts clothes on every day. Every day when we get up and get dressed, we all have the power to create positive change, and that is an incredibly beautiful thing.

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Our addiction to fast-paced trends has embedded environmental issues in the fashion supply chain, but this is precisely what the ACFC stands to challenge and change. 

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If Simon Lock can raise $75 million for a fashion tech venture and the circular economy is worth $100 billion, why can't we afford the innovative solutions we need to adequately reduce, reuse and recycle in Australia?

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Melinda Tually is Fashion Revolution's Australian and New Zealand Coordinator and a Responsible Sourcing Strategist for Ndless: The New Normal. She's an inspiring woman and she's recently added 'Founder of the LEGACY Responsible Fashion Summit' to her impressive and extensive resume.

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Camille Reed is championing the future of sustainable design and attempting to change the outlook of the Australian fashion industry through her annual event, the Australian Circular Fashion Conference. 

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We are excited to share that in collaboration with the other 60 partnering businesses who support i=Change, we have contributed to raising over $1 million to support women and girls around the world. 

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When I met Ms Press at the Melbourne launch of her most recent book, Rise & Resist, she was exactly as I thought she’d be. She was beautiful, she was very English, hilarious, honest, and nonchalant about her celebrity status.

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