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I Found Lucy. is an Australian made label for the unapologetically feminine and unabashedly whimsical

February 27, 2020

I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine.

February 26, 2020

The Lauren & Angie aesthetic is a carefree and eco-friendly one; simple, everyday pieces in organic cotton, linen and other natural fibres make for the perfect staple wardrobe.

February 26, 2020

There's something powerful about a strong monochrome outfit, and an even bigger statement is to be made when it's ethically handcrafted too. Shiva Novinfar agrees, and her namesake label is a reflection of her own values, style and vision for the kind of industry she wants to work in.

February 17, 2020

Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

February 10, 2020

Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.

February 03, 2020

I believe that fashion should be consciously made with people and the planet prioritised over profits, and I believe it can co-exist with morals without compromising on style. Good fashion should make you feel good, inside and out, but not at the expense of the maker, and this is exactly what the team at Brooke Da Cruz believe in too.

January 30, 2020

From ethical production and using sustainable fabrics to empowering women and choosing quality over quantity, Berit inspires positive change, and Sometimes Sundays a testament to the possibilities of how fashion can be used as a force for good.

January 30, 2020

Quality lingerie is a decadent treat and a little luxury that every woman should own - even if only one piece. Lingerie should be cherished and admired, and when ethically and sustainably made, the right lingerie is a wardrobe staple that can be styled in and out of the bedroom too.

January 29, 2020

When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him.

January 28, 2020

DBP is one of the many chemicals that Danielle Egan refuses to use in her nail polish range, and rightfully so. Sienna polishes are also free from toxins, animal products, and micro-plastics, plus they're gender-inclusive, water permeable and Wudu-friendly, making them suitable for people of Muslim faith.

December 11, 2019

When Patrice was on the hunt for that handbag herself - that special, luxurious and well-made bag that every woman dreams about - the seeds of ZURII were sown. Any bag wouldn't 'just do' though, and Patrice yearned for a bag with a story.

December 04, 2019

The Folktribe design philosophy embodies longevity and versatility to create and craft pieces that can be treasured and worn season after season, year after year, beautifully and effortlessly. Folktribe are also a proud plastic-free label, and absolutely no plastic is used throughout their entire supply chain, business operations, and personal lives.

October 25, 2019

Australians use more than 150,000km of wrapping paper during Christmas – enough to wrap around Earth’s equator nearly four times. Leaving unwrapped presents under the tree in the name of sustainability may spoil the fun of the surprise, but there are definitely less wasteful ways to give and more thoughtful ways to express the season's greetings.

October 12, 2019

A woman's bag is her best friend; it holds every object she needs on a daily basis and it goes absolutely everywhere with her. When it comes to a handbag, every detail is important, and quality is a must.

October 06, 2019

The beauty and wellbeing industry is ever-evolving. New miracle serums pop up every week promising to turn back the clock ten years in ten minutes, and it can be a little tricky choosing between good beauty products and good marketing. It isn't easy to fight the urge of ageing naturally either when every second advertisement swears that 'looking younger' is the secret to happiness.

September 20, 2019

Welcoming the warmer months also comes with a more colourful wardrobe, and The Botswana Dress is a Spring wardrobe staple. It's ethically made in Noosa on the Sunshine Coast in Queensland, and it’s a great layering piece for all-year wear too.

September 12, 2019

The Natural Bedding Company's range of mattresses have been making it hard to get out of bed for nearly four decades, but for all the right reasons - they're Australian made, organic, sustainable, ethical and damn comfy.

September 04, 2019

The average Australian woman will spend $18,171 on period products over her lifetime. From a financial, environmental, and wellness perspective, menstrual cups are simply more sustainable than disposable pads and tampons.

August 30, 2019

Deodorant is a comfort-product; no-one wants to be that pongy one in the room. We all have our favourite brands that we stick to religiously and rely on, but keeping our pits pong-free can be detrimental to our health. The skin is the body's largest organ, and what we put on it - from the deodorant in our pits to the moisturiser on our palms - matters.

August 27, 2019

Good things take time, and when it comes to manufacturing accessories, the slower the better. Leatherwork is a careful craft, and when it's completed carefully, with precision and intent, the finished product can last centuries, and hopefully, can be handed down from generation to generation.

August 14, 2019

There are 12,560,976 women in Australia and by the time you've finished reading this blog post, another three will have been born. Considering our force in numbers, it's a strange concept that it's still 'taboo' to talk about menstruation and periods.

August 13, 2019

The Natural Bedding Co's range of mattresses have been making it hard to get out of bed for nearly four decades, but for all the right reasons - they're Australian made, organic, sustainable, ethical and damn comfy.

August 08, 2019

Eating organic produce is better for our bodies and the environment. It's free from antibiotics (meat products), growth hormones, stimulants, and Genetically Modified Organisms - none of which belong in the body.

July 31, 2019

I have an unquenchable thirst to educate myself and grow, to become more awake, more conscious, more aware and more synchronised with nature and, for as long as I can remember, I have always had a strong interest in health and wellbeing. I guess I was just looking for the inspiration to base a business around.

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Look good. Do good. Wear your values.

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