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THE LATEST — Melbourne

Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just four months ago, I was excitedly signing our second lease with rainbows and unicorns in my eyes, blissfully unaware of what was to come, looking forward to the next phase of our TFA journey. It's been a wild few months since, and what was set to become our flagship store, will now go down in history as our second pop up instead.

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As a family-owned and operated business born and bred in Melbourne, Wittner understands the importance of small business to the Australian economy. They're shining a light on those who make up our unique retail landscape because after all, we’re all in this together.

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Together, we exist to create change, and together, we use our businesses as a force for good. Our community of brands create positive social and environmental change every day, consciously designing and creatively thinking, always in pursuit of a better, more ethical and sustainable world.    

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I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

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Fashion Revolution Week is upon us and in the wake of COVID-19, we're scrutinising fashion now more than ever. Australia’s NBN network has seen a daytime usage increase of 80% and searches for 'sustainable fashion' increased 110% in March. We're glued to our screens and we're looking for more sustainable alternatives in every aspect of our lives. If there's a silver lining to this coronavirus crisis, a shift to more sustainable living is it. 

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The Positive Vibes Gift Pack is vegan-friendly, 100% ethical, packed with positivity, full of 100% Australian made goodies, and our packaging is eco-friendly, recyclable and plastic-free too. It really is a pack full of positivity and goodness!

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Each Zia Lozen piece is a statement; made with luxurious natural fabrics and adorned with intricate embellishments, the range is 100% ethically made and designed for women who live boldly.

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Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

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From ethical production and using sustainable fabrics to empowering women and choosing quality over quantity, Berit inspires positive change, and Sometimes Sundays a testament to the possibilities of how fashion can be used as a force for good.

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When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him. 

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In an industry notorious for its waste, there a select few designers who take their responsibility working in fashion seriously. Jaklina Ristevski is one of them, and she's the passionate zero-waste designer behind Melbourne-made label, SMENA.

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We've teamed up with our favourite local brands to celebrate the start of the silly season ahead, and it's our best beauty haul to date! Our sustainable, ethical and natural silly season giveaway is packed full of gifts you can give, and goodies you'll want to keep for yourself!

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Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

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What we've created within four walls is something really special. We're not just selling things, we're changing the industry, one outfit at a time. When our customers walk out with their reusable tote bags and their ethical and sustainable staples, they walk out knowing they've contributed to the solution and they're part of the bigger picture.

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If you like wine, you’ll love Winefolk. It's a celebration of Australian music, chilled summer vibes, good wine and good food. This year, The Cat Empire are headlining too, joined by The Beautiful Girls, Ash Grunwald, Cookin' On Three Burners and Sun Salute.

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If you're a lover of shopping, champagne, coffee and good company, book a private one on one session with me at our Beaumaris store. I don’t bite, I’m super friendly, and if you’re in the mood for coffee or champagne (or both), it’s on me.

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After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris, and we'd love you to celebrate with us. 

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It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas. 

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By 2050, there will be more plastic in the ocean than fish, and if nothing changes in the fashion industry, we'll also have used up a quarter of the world's carbon budget by then too.

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I've teamed up with my favourite local brands to celebrate everything Mother Nature, fresh and floral for our Spring giveaway. Enter to win a prize pack full of ethical and sustainable goodies valued at $1100.

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Australians send 6000kg of fashion and textile waste to the tip every ten minutes but on Sunday October 20th, The Fashion Advocate is set to save 2500 designer and pre-loved items from landfill. 

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Campos Coffee will serve up thousands of coffees during Melbourne Fashion Week but not a single paper cup will be used at the Forecourt pop up. Impressive, considering Australians throw away nearly three million disposable coffee cups every day.

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Being in business is never smooth all the time, it's never great all the time. Staff come and go, sales go up and down, life happens, things go wrong, things go right. There is no secret formula and there is no 'right way' or 'right time' to do it. 

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Determined to establish an ethical brand synonymous with luxury, Tarn's values are embodied in each Ocre Designs bag, and her commitment to quality is obvious. Ocre Designs bags are Australian designed, Australian made, ethically handcrafted in limited runs, and they encapsulate the essence of natural landscapes.

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