THE LATEST — Melbourne

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Single-use polyester masks will outnumber jellyfish in the ocean if we don't change our mask habits

August 07, 2020

The Australian Government Department of Health guideline have confirmed, repeatedly, that cloth face masks are suitable for us everyday folk, with two layers a minimum, and three layers for better protection.

July 08, 2020

Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just four months ago, I was excitedly signing our second lease with rainbows and unicorns in my eyes, blissfully unaware of what was to come, looking forward to the next phase of our TFA journey. It's been a wild few months since, and what was set to become our flagship store, will now go down in history as our second pop up instead.

June 09, 2020

As a family-owned and operated business born and bred in Melbourne, Wittner understands the importance of small business to the Australian economy. They're shining a light on those who make up our unique retail landscape because after all, we’re all in this together.

April 29, 2020

Together, we exist to create change, and together, we use our businesses as a force for good. Our community of brands create positive social and environmental change every day, consciously designing and creatively thinking, always in pursuit of a better, more ethical and sustainable world.

April 21, 2020

I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

April 21, 2020

Fashion Revolution Week is upon us and in the wake of COVID-19, we're scrutinising fashion now more than ever. Australia’s NBN network has seen a daytime usage increase of 80% and searches for 'sustainable fashion' increased 110% in March. We're glued to our screens and we're looking for more sustainable alternatives in every aspect of our lives. If there's a silver lining to this coronavirus crisis, a shift to more sustainable living is it.

April 14, 2020

The Positive Vibes Gift Pack is vegan-friendly, 100% ethical, packed with positivity, full of 100% Australian made goodies, and our packaging is eco-friendly, recyclable and plastic-free too. It really is a pack full of positivity and goodness!

April 13, 2020

Each Zia Lozen piece is a statement; made with luxurious natural fabrics and adorned with intricate embellishments, the range is 100% ethically made and designed for women who live boldly.

February 17, 2020

Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

January 30, 2020

From ethical production and using sustainable fabrics to empowering women and choosing quality over quantity, Berit inspires positive change, and Sometimes Sundays a testament to the possibilities of how fashion can be used as a force for good.

January 29, 2020

When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him.

November 22, 2019

In an industry notorious for its waste, there a select few designers who take their responsibility working in fashion seriously. Jaklina Ristevski is one of them, and she's the passionate zero-waste designer behind Melbourne-made label, SMENA.

November 20, 2019

We've teamed up with our favourite local brands to celebrate the start of the silly season ahead, and it's our best beauty haul to date! Our sustainable, ethical and natural silly season giveaway is packed full of gifts you can give, and goodies you'll want to keep for yourself!

November 19, 2019

Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

November 15, 2019

What we've created within four walls is something really special. We're not just selling things, we're changing the industry, one outfit at a time. When our customers walk out with their reusable tote bags and their ethical and sustainable staples, they walk out knowing they've contributed to the solution and they're part of the bigger picture.

November 14, 2019

If you like wine, you’ll love Winefolk. It's a celebration of Australian music, chilled summer vibes, good wine and good food. This year, The Cat Empire are headlining too, joined by The Beautiful Girls, Ash Grunwald, Cookin' On Three Burners and Sun Salute.

November 07, 2019

If you're a lover of shopping, champagne, coffee and good company, book a private one on one session with me at our Beaumaris store. I don’t bite, I’m super friendly, and if you’re in the mood for coffee or champagne (or both), it’s on me.

October 29, 2019

After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris, and we'd love you to celebrate with us.

September 28, 2019

It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas.

September 20, 2019

By 2050, there will be more plastic in the ocean than fish, and if nothing changes in the fashion industry, we'll also have used up a quarter of the world's carbon budget by then too.

September 17, 2019

I've teamed up with my favourite local brands to celebrate everything Mother Nature, fresh and floral for our Spring giveaway. Enter to win a prize pack full of ethical and sustainable goodies valued at $1100.

September 16, 2019

Australians send 6000kg of fashion and textile waste to the tip every ten minutes but on Sunday October 20th, The Fashion Advocate is set to save 2500 designer and pre-loved items from landfill.

August 30, 2019

Campos Coffee will serve up thousands of coffees during Melbourne Fashion Week but not a single paper cup will be used at the Forecourt pop up. Impressive, considering Australians throw away nearly three million disposable coffee cups every day.

August 09, 2019

Being in business is never smooth all the time, it's never great all the time. Staff come and go, sales go up and down, life happens, things go wrong, things go right. There is no secret formula and there is no 'right way' or 'right time' to do it.

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Look good. Do good. Wear your values.

THE LATEST — Melbourne

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