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THE LATEST — Sustainable

Planned obsolescence is an unsustainable linear approach to commerce and trade, whereby companies are freed of their environmental responsibilities, and consumers lose their right to exercise them.

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If every one of the nearly eight billion people in the world bought just one face mask made with an average of 30cm elastic, that’s 2.4 million kilometres of elastic. The problem with elastic is that is made with polyester, and the problem with polyester is that it is plastic. 

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Our new reusable, super comfortable, 100% natural, plastic-free, elastic-free, ethical and Australian made masks are slowly dropping in the coming days - and they’re our most sustainable masks yet.

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The Australian Government Department of Health guideline have confirmed, repeatedly, that cloth face masks are suitable for us everyday folk, with two layers a minimum, and three layers for better protection. 

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Victoria heads into another six weeks of 'lockdown' at midnight tonight, so I've made the tough decision to close our Hampton shop for good this Saturday, 11th July. It's hard to believe just four months ago, I was excitedly signing our second lease with rainbows and unicorns in my eyes, blissfully unaware of what was to come, looking forward to the next phase of our TFA journey. It's been a wild few months since, and what was set to become our flagship store, will now go down in history as our second pop up instead.

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Together, we exist to create change, and together, we use our businesses as a force for good. Our community of brands create positive social and environmental change every day, consciously designing and creatively thinking, always in pursuit of a better, more ethical and sustainable world.    

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I'm constantly looking for ways to support our local community, and I don't want to toot my own horn too much, but what's coming is pretty special. It's the start of something new, and I can't wait to share it with you. 

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I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

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Fashion Revolution Week is upon us and in the wake of COVID-19, we're scrutinising fashion now more than ever. Australia’s NBN network has seen a daytime usage increase of 80% and searches for 'sustainable fashion' increased 110% in March. We're glued to our screens and we're looking for more sustainable alternatives in every aspect of our lives. If there's a silver lining to this coronavirus crisis, a shift to more sustainable living is it. 

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While things are a little strange out in the world and virtual shopping is the 'new norm', you can still book in for a private one on one session with me, a virtual fitting to find your perfect fit at home, or a private contactless at-home fitting to shop our instore ranges from the comfort of your own dressing room.

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Each Zia Lozen piece is a statement; made with luxurious natural fabrics and adorned with intricate embellishments, the range is 100% ethically made and designed for women who live boldly.

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In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up. 

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The Lauren & Angie aesthetic is a carefree and eco-friendly one; simple, everyday pieces in organic cotton, linen and other natural fibres make for the perfect staple wardrobe. 

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Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

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Now, as we move into our sixth year, three runways later, a few awards in the mix, a pop-up (and another coming soon), and a reach of over 40,000 across our digital network, I am so damn happy with what we've built as a team and community - but we have so much further to go.

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From ethical production and using sustainable fabrics to empowering women and choosing quality over quantity, Berit inspires positive change, and Sometimes Sundays a testament to the possibilities of how fashion can be used as a force for good.

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When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him. 

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DBP is one of the many chemicals that Danielle Egan refuses to use in her nail polish range, and rightfully so. Sienna polishes are also free from toxins, animal products, and micro-plastics, plus they're gender-inclusive, water permeable and Wudu-friendly, making them suitable for people of Muslim faith.

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I don’t want to give up fashion and I don't want you to either. I want to inspire you to buy ethical fashion and sustainable fashion, and instead of boycotting fashion, I want you to buy good fashion that means something to you.

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The Folktribe design philosophy embodies longevity and versatility to create and craft pieces that can be treasured and worn season after season, year after year, beautifully and effortlessly. Folktribe are also a proud plastic-free label, and absolutely no plastic is used throughout their entire supply chain, business operations, and personal lives.

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Instead of impulse-buying fast fashion that you don't need, I invite you to #TakeBackBlackFriday and celebrate slower, more sustainable ways of living. 

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Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

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What we've created within four walls is something really special. We're not just selling things, we're changing the industry, one outfit at a time. When our customers walk out with their reusable tote bags and their ethical and sustainable staples, they walk out knowing they've contributed to the solution and they're part of the bigger picture.

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Grace Beverley is the first inspirational fellow female on our Boss Lady List, and what a woman to launch with and set the standard. Grace is an impressive woman; she has nearly 600k subscribers on her YouTube channel and over one million followers on Instagram, but we don’t love her for the numbers. Grace is an advocate for sustainable fashion, and a body-positive honest #ladyboss.

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