It's no secret that polyester is one of the least sustainable fabrics you can buy, and the only benefit of it, is that is tends to last - but at what cost? It's not sustainable, it's not eco-friendly, it's not natural, it doesn't breathe, it harbours bacteria, it doesn't break down, and put simply - we can do better.
Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.
Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.
What we've created within four walls is something really special. We're not just selling things, we're changing the industry, one outfit at a time. When our customers walk out with their reusable tote bags and their ethical and sustainable staples, they walk out knowing they've contributed to the solution and they're part of the bigger picture.
It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas.
Fiorella Castro shares our values and views, and she's the creative mind behind Sydney based ocean-inspired circular fashion label, Seapia. Fiorella is passionate about ethics, she cares about sustainability, and she's a responsible slow fashion advocate
The pain in my legs from squatting and lifting and organising, disappeared. My shame in being seen by 400 people at an event that I ‘should’ have been fabulously put together and make-upped, disappeared.
If I could follow the sun throughout the year and skip winter, I would. I’m a beach lover at heart and take full advantage of any chance I can to ditch my heels, wash off my make-up and laze around poolside or lap up some rays at the beach.
Sets of Seven is a modern, sleek and luxurious Australian swimwear label. Its natural aesthetic draws from the seven oceans and continents of the earth, and what we love most about Sets of Seven is that each garment supports a number of different Australian businesses.
In a world of throwaway fashion and fleeting trends, it is rare to see a start-up label that is deliberate and conscientious about its growth.ad Of The Trend: Liar And A Thief Fight For Ethical Fashion appeared first on The Fashion Advocate.