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THE LATEST — Womenswear

I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine. 

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The Lauren & Angie aesthetic is a carefree and eco-friendly one; simple, everyday pieces in organic cotton, linen and other natural fibres make for the perfect staple wardrobe. 

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There's something powerful about a strong monochrome outfit, and an even bigger statement is to be made when it's ethically handcrafted too. Shiva Novinfar agrees, and her namesake label is a reflection of her own values, style and vision for the kind of industry she wants to work in.

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Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

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Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.

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Now, as we move into our sixth year, three runways later, a few awards in the mix, a pop-up (and another coming soon), and a reach of over 40,000 across our digital network, I am so damn happy with what we've built as a team and community - but we have so much further to go.

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I believe that fashion should be consciously made with people and the planet prioritised over profits, and I believe it can co-exist with morals without compromising on style. Good fashion should make you feel good, inside and out, but not at the expense of the maker, and this is exactly what the team at Brooke Da Cruz believe in too.

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From ethical production and using sustainable fabrics to empowering women and choosing quality over quantity, Berit inspires positive change, and Sometimes Sundays a testament to the possibilities of how fashion can be used as a force for good.

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When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him. 

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The Folktribe design philosophy embodies longevity and versatility to create and craft pieces that can be treasured and worn season after season, year after year, beautifully and effortlessly. Folktribe are also a proud plastic-free label, and absolutely no plastic is used throughout their entire supply chain, business operations, and personal lives.

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In an industry notorious for its waste, there a select few designers who take their responsibility working in fashion seriously. Jaklina Ristevski is one of them, and she's the passionate zero-waste designer behind Melbourne-made label, SMENA.

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Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

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What we've created within four walls is something really special. We're not just selling things, we're changing the industry, one outfit at a time. When our customers walk out with their reusable tote bags and their ethical and sustainable staples, they walk out knowing they've contributed to the solution and they're part of the bigger picture.

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Grace Beverley is the first inspirational fellow female on our Boss Lady List, and what a woman to launch with and set the standard. Grace is an impressive woman; she has nearly 600k subscribers on her YouTube channel and over one million followers on Instagram, but we don’t love her for the numbers. Grace is an advocate for sustainable fashion, and a body-positive honest #ladyboss.

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If you're a lover of shopping, champagne, coffee and good company, book a private one on one session with me at our Beaumaris store. I don’t bite, I’m super friendly, and if you’re in the mood for coffee or champagne (or both), it’s on me.

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After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris, and we'd love you to celebrate with us. 

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A woman's bag is her best friend; it holds every object she needs on a daily basis and it goes absolutely everywhere with her. When it comes to a handbag, every detail is important, and quality is a must.

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It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas. 

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The Fabric Social operated for five years as a fashion label, creating incredible partnerships and relationships in the process, but social media support and the encouragement from friends and family weren't enough.

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Welcoming the warmer months also comes with a more colourful wardrobe, and The Botswana Dress is a Spring wardrobe staple. It's ethically made in Noosa on the Sunshine Coast in Queensland, and it’s a great layering piece for all-year wear too.

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I've teamed up with my favourite local brands to celebrate everything Mother Nature, fresh and floral for our Spring giveaway. Enter to win a prize pack full of ethical and sustainable goodies valued at $1100.

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Australians send 6000kg of fashion and textile waste to the tip every ten minutes but on Sunday October 20th, The Fashion Advocate is set to save 2500 designer and pre-loved items from landfill. 

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Good things take time, and when it comes to manufacturing accessories, the slower the better. Leatherwork is a careful craft, and when it's completed carefully, with precision and intent, the finished product can last centuries, and hopefully, can be handed down from generation to generation.

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Amanda Healy shares my passion and values, and as the founder of Kirrikin, she too understands the importance of restoring, respecting and sharing Indigenous art through fashion. 

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