- June 25, 2018
- Posted by Claire Goldsworthy
- No comments
More than 60% of small businesses cease trading within the first three years of operation. It’s a hard statistic to swallow considering small businesses are the backbone of the Australian economy.
Many Australian fashion brands launch without first researching the market, investing in a branding strategy or having an understanding of financial commitments. Without these foundations, it’s not long before the business starts to fall apart.
I'm a creative, and I've been a designer too, so I get it. In my early twenties, I owned and operated a fashion label of my own, and I know what's involved. It's tiring. It's gruelling. It's incredible, but it's also very testing, and unless you have a support network, there are a lot of very tough moments.
I had many of those moments because I did it all by myself. I learnt how to sew in high school, and then filled in the gaps with guidance from my grandmother. I researched a lot and read every day. I taught myself what I needed to know and then studied Business Management. It was then that I realised that having a support network could build my business in ways I couldn't by myself.
Having a support network, a team of people around you, someone to bounce ideas off - it makes the world of difference, and I can't stress it enough. It's what I'm talking about at tonight's panel with Fashion Equipped, and I'd love you to join me.
I'll be opening up about my own experiences bootstrapping The Fashion Advocate and what it's been like building my business from the bottom up. I'll be sitting alongside some incredible industry professionals too; Phoebe Montague from Lady Melbourne, Julie Goodwin from Julie Goodwin Couture, Erin Sing from Modern Currency, and Elizabeth Formosa from Fashion Equipped.
If you're in the start-up phase and need a little direction, or if you've been building your business for a while now and feel like it still needs a little oomph, come and chat tonight!
Book your ticket and join me for some bubbles and a little networking. Building a support network and making connections in the fashion industry is so very important.
The old saying is true; it's not what you know, it's who you know. See you tonight!
The Fashion Advocate x