- August 23, 2018
- Posted by Claire Goldsworthy
- No comments
800 million people use Instagram. Are you reaching them?
I get it because I've been there. Ten years ago, I was running my own fashion label, struggling to find the time to sleep let alone post every day on Instagram. My idea of a social media strategy was a 'behind the scenes selfie in my studio', otherwise known as the spare room or broom cupboard for most of us fashion start-ups. It's not glamorous in the beginning; it's hard work, long days and late nights, but I want to show you how to make it a little easier and enjoy the ride a little more.
Launching a fashion brand, beauty business or lifestyle range in Australia in today's modern market is ambitious. We face competition from fast fashion prices and an influx of cheap mass-manufactured imported 'things', but the fact that you're even reading this page tells me that you have an idea and a better solution to what's currently on the market.
I'm not interested in teaching businesses how to 'sell, sell, sell' through their social media. I am interested in helping the brands and businesses who share my values, and showing them how to inspire change through social media.
How do I know what I'm doing? I don't. I'm not a guru, I've never professed to be. What I do know, is how to communicate with people, how to educate them and how to inspire them to make a difference through what they buy. If you're selling something good that changes the world for the better, I want to teach you what I've learnt from more than 10 years in the industry, and show you how to communicate your purpose to 800 million people who want to listen.
Where on earth will you find the time to do this on top of running your business? Well, you don't find the time, you make it, and when it comes to backing yourself, building a business and making a difference, you have to make the time to do it. No one else is going to do it for you, but I can at least hold your hand for a month while you learn the ropes of social media and pick my brain on ethics and sustainability.
I want to help you make a difference, and in just 30 days, I'll show you how. My Social Media Masterclass is an integrated 30-day short course that will equip you with the skills and knowledge you need to succeed in the fashion industry - on and off social media. I’ve specifically designed my Social Media Masterclass course for fashion labels and creative businesses, addressing the complex nature of the industry with tailored solutions and strategies to suit your individual business.
This isn't about 'secrets' or 'hacks' to grow your following, this is about authenticity, purpose, and getting real. It's about knowing your 'why' and learning how to explain that through social media, and working out how to build your tribe of changemakers and loyal customers. If you built it, they will come.