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U&I Label was dreamt up in-between sets while surfing at Bells Beach, with each stitch inspired by the power of the ocean. Each collection is designed for ocean dwellers, not sunbakers.

Established in 2014, U&I has spent the last six years growing the brand and its footprint with sustainable swimwear designed in Torquay, and responsibly made in Australia. U&I considered collections are timeless, functional and will last more than one summer. 

U&I's mission is to create women’s surf culture, promote slow fashion and protect our planet. Much more than your average swimwear label, U&I are passionate environmentalists whose goal is to unite water women across the globe to help protect our coastal playgrounds. Learn more about U&I Label here.

Australian designed, Australian made, ethical, vegan and circular.