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U&I Label is designed and made in Torquay, Victoria, Australia. U&I Label is dreamt up in between sets while surfing at Bells Beach and every stitch is inspired by the power of the ocean, designed to fill the gap between the uninspiring triangle and forgotten function. Australian fashion designer Jodie Hayes and Swedish designer and photographer Emma Bäcklund first launched U&I Label in 2014. The ladies behind the name have a mission to re-establish what living on the coast for women is really about... Surf, run and play. U&I Label work to provide women with the 'grown-up' answer to swim and surfwear that is missing in the Australian market. Jodie and Emma design swimwear for active women who respect and seek design. The U&I girl is an ocean dweller, not a sun-baker. Learn more about U&I Label here.

Australian designed, Australian made, ethical, vegan and circular.