This online masterclass course is packed with sustainable business strategies, profit and purpose plans, business basics tools, and success frameworks specifically designed for sustainable fashion businesses, ethical fashion labels and purpose-driven fashion brands.

04 Sustainable Business Strategy ONLINE MASTERCLASS COURSE by The Fashion Advocate for sustainable ethical fashion businesses brands labels mentor women in business how to marketing plan

Learn how to scale sustainably and increase your sales.

I'll help you understand what sustainable business really is so you can increase your impact.

I'll show you how to avoid the biggest mistake you can make with your business and I'll teach you how to create a sustainable strategy so you can run your fashion business the easy, fun and stress-free way.



    This course is designed for emerging and established ethical fashion brands and slow fashion labels.


    This course is designed for emerging and established sustainable fashion brands, labels and businesses.


    This course is designed for emerging and established circular brands and recycled fashion businesses.


    This course is designed for emerging and established purpose-driven fashion companies, brands, stores and labels.

"Claire's coaching is such a great investment!"

  • Claire is such a true gem!

    "Claire is living and breathing what she is teaching, and it helps you see how much potential your business has. If you’re considering getting training from Claire, go for it! She’s hands-on and approachable and constantly encouraging me through every step. You’ll definitely get a lot from it. I’m happy to recommend Claire to anyone needing help."

    Danielle S.

  • Claire is a breath of fresh air!

    "Having Claire break everything down to more simpler terms has meant that I have been able to take on the responsibility of my own tasks with confidence instead of outsourcing when I can't afford it yet. Claire has been an amazing breath of fresh air! What she demonstrates and how she teaches it has all has been so valuable. I highly recommend Claire's coaching!"

    Kelly A.

  • Claire really knows her stuff!

    "Claire is a fountain of knowledge and everything she teaches is from her own first-hand experience. She knows her stuff! She’s been an absolute pleasure to learn from and her warm, generous personality overflows into her courses. She's helped me understand business in a new simple way. Her coaching is such a great investment. I recommend it!"

    Kimelyn M.


Save time and money with my BONUS FREE templates and plans.

This online masterclass course includes downloadable and printable done-for-you templates, plans, blueprints and strategies so you can quickly move forward, take action and increase your sales with my clear and easy-to-follow practical steps.


    Use this done-for-you Corporate Social Responsiblity template to add to your website and communicate your values and positive impact.


    Use this Sustainable Development Goals template to share your ethical and sustainable goals and achievements with your customers.


    Use this Sustainable Business Strategy to map out your business pathway and implement clear actions for positive change.

I'm here to help you, support you and guide your growth.

    • I'll help you understand what sustainable business is all about so you can change the world with every sale.
    • I'll show you how to audit your current business model so you can implement a positive change plan and increase your impact.
    • I'll teach you how to pair profit with purpose and impact so you can attract the right customers who spend more.
    • I'll show you the biggest mistake fashion businesses make with their business models and how to avoid it so you can grow a powerful and impactful brand.
    • I'll teach you how to achieve a stress-free, easy and fun workflow so you can spend less time working and make more sales.
    • I'll give you my sustainable business strategy blueprint so you can take action today and change your business for the better.
    • I'll teach you how to apply your sustainable strategies to a clear communication plan so you can connect with customers and increase your conversions.
    • I'll help you analyse your operational costs so you can decrease expenses, increase your profit, and improve your overall returns.
    • I'll show you how to establish a clear and actionable sustainable business strategy so you can build an incredible business and positively impact the world.
    • I'll help you change what you need to change so you can make more sales and turn your business around.

If you try to sell to everyone, you sell to no one.

Understanding your customers is essential in business, especially if you're running an ethical, sustainable, or purpose-driven fashion business. There's a lot of competition in the fashion industry, but if you know your customers, you'll cut through the noise.

When you know how to really connect with your customers, they'll buy from you and not your competitors. I can teach you the scientific strategy behind customer target market profilling so you can build a wildly successful and impactful brand.

That's what this course is all about - understanding your customers so you can reach more of them. I'll show you how to use science, intuition and creativity to create a strong customer strategy, so you can grow your ethical and sustainable fashion business the easy, stress-free way.

Learn how to reach the right customers so you can convert - faster.

You’ll finish this one-hour masterclass course with a clear customer target market strategy that you can start using straight away to reach more customers, perfect your messagaing and marketing, improve your conversions, and ultimately increase your sales.

This is my complete customer target market business strategy that transformed me from stressed and in debt, to making my first $500,000 in sales running one of the largest online stores for ethical and sustainable fashion.

This online masterclass course is a roadmap for positive change to help you increase your impact, increase your sales and make the world a better place through fashion.

This is not a boring online course.

This is an incredibly powerful and proven program specifically created for sustainable fashion businesses, slow fashion labels, and ethical brands.


    You can watch my online masterclass courses in as little as one hour. They're packed with incredibly informative step-by-step visuals so you can watch them in one sitting or pause and revisit them.


    My online masterclass courses are pre-recorded so you can learn at your own pace, skip forward, rewind back, and rewatch my sessions as many times as you need to implement my strategies and learn your way.

  • 24/7 SUPPORT

    My online masterclass courses come with the added bonus of access to our private Facebook group. Running a fashion business is tough, but our online community is here to help you, support you and answer questions.


    Implement my strategies and you'll see immediate results. Take what you've learned, keep applying it and multiplying it, and accelerate your fashion business growth and impact. My strategies are tried and trusted!

"Claire has such valuable business knowledge."

  • "You won't regret it!"

    "Claire has an amazing wealth of knowledge and she is so passionate about helping ethical and sustainable fashion businesses. I've learnt so much from this course and can't wait to go back through it again and improve even further. I highly recommend Claire's courses to all ethical and sustainable business owners, you won't regret it!"

    Lauren N.

  • "I've learnt so much!"

    "Claire is amazing with both her energy and sustainable business knowledge. She is so generous with the assistance she gives, and I have learnt so much from this course! We are so lucky to have someone so passionate about the sustainable space and so willing to share her knowledge. I highly recommend working with Claire."

    Nicole M.

  • "I'm so grateful for Claire!"

    “I got so much out of working with Claire! I already felt motivated from her social media but I needed help with the practical stuff. Claire showed me steps to take in my business that I thought were impossible. I am so grateful for Claire and her knowledge. She is very very good at what she does and I highly recommend working with her!”

    Christie L.

03 Customer target market ONLINE MASTERCLASS COURSE by The Fashion Advocate for sustainable ethical fashion businesses brands labels mentor women in business how to marketing plan

I guarantee my online masterclass courses will improve your business and increase your sales.

If you're not happy with this course, I'll give you $300 off a private one-on-one Unstuck Strategy Session with me so we can work through your business challenges together.

READ my T+Cs for more details on my growth guarantee.

Working in fashion is hard. I'm here to make it easy.

I really need help to make more sales but I can't afford this right now. Is there a payment plan option?

Yes! There sure is. You need help but you can't afford it, but getting help will mean you can afford thing - I get it. It's a chicken and egg scenario when you're building a business and sometimes it's a real struggle to get ahead. I offer PayPal, credit card and Klarna payment facilities, so you can access the help you need now to grow, and pay it off when you can.

I'm running a business and feel so busy already. Will I have the time to complete this course?

Most of my online courses and masterclasses are around one hour long. If you're committed to growth, you can find an hour for yourself! You can also complete my courses at your own pace, so you can watch the full hour in one sitting or watch 20 minites a day whenever you catch a break. You can come back to the course again and again whenever you need a refresher. My masterclasses include strategies to improve your business and save you time, so you might feel busy now but with my help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.

I don't have an advertising or marketing budget. Will I have to spend to grow with your strategies?

Nope! I grew my a six-figure with a zero-dollar budget, and I made my first $500,00 in sales without applying a single dollar to Facebook advertising. I didn't spend a cent on marketing or paid ads to make my sales, and I still made over $500,000. I know how to make a lot of sales on a non-existant budget and that's what I'm sharing with you - the stratgies that are free to use. I don't teach Facebook advertising because I've never had to use it! I use free and creative growth strategies that are proven to increase sales, increase conversions, expand your customer reach, and improve your business performance. Everything I teach is free to implement, you'll just need to apply a little time and elbow grease.

I'm not tech savy. Do I have to use a complicated online program to access this course?

No! I got sick and tired of online course platforms myself, so I've made this super easy for you. There's no tricky log ins, learning a new system or remembering your password. Once you've been through the check out process, you'll be emailed all the downloads and links you need to access your video tutorial, which will open in a new web window just like you would open a normal web page. My videos are designed to be easy to watch and easy to follow, so they're recorded in a step-by-step format that you can sit through or skip through, re-watch, re-read, or revisit as much or as little as you need. Easy!

I'm new to running a business and I'm struggling. Will this course be too advanced for me?

No! You're in the right place if you're new to business and you're also in the right place if you've been in business for a while too. My online courses and masterclasses are designed for sustainable fashion businesses of all sizes and for founders of all abilities. You'll learn through a step-by-step process with my videos, tutorials, workbooks, and written transcripts, so no matter how you learn, you'll find the resources you need to make it easy.

I've tried so many online courses and they haven't helped. How are The Fashion Advocate courses different?

My online courses and masterclasses are specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of mulitple businesses. Most courses are taught by people who operate out of a text book, but I'm teaching tried and tested fashion industry specific strategies for growth. It's real experience, not textbook theory.

I'm a service-based fashion business. Is this just for product-based fashion businesses?

It doesn't matter if you're running a sustainable fashion blog that sells content or an ethical fashion brand that sells bags - my methods and stratgies can be applied to all kinds of fashion businesses. Whatever you're selling or however you're serving your customers, the same foundations, principles and strategies apply for growth for both service-based and product-based fashion businesses.

03 Customer target market ONLINE MASTERCLASS COURSE by The Fashion Advocate for sustainable ethical fashion businesses brands labels mentor women in business how to marketing plan

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed and stressed or you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted, emotional and constantly questioning if I should quit.

Then I worked out a strategy that dramactially changed my business, increased my sales, and saved me time. I want to share it with you!


The Fashion Advocate is the #1 destination for ethical and sustainable fashion businesses, brands and labels.

Learn how to make more sales and make the world a better place with your fashion business.

  • Designed for every size business.

    My fashion-specific online courses and masterclasses are for every size of fashion business, big or small, solo-founder or team-leader. The strategies I teach will help you grow whether you're just starting out and need structure or you're established and want to scale.

  • Guidance to give you motivation.

    My fashion-specific online courses and masterclasses include all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster serious business successs.

  • Tried, trusted and proven strategies.

    My fashion-specific online courses and masterclasses share my tried, tested, trusted and proven strategies for fashion business success. I've worked with hundreds of brands big and small who testify again and again that my strategies improve their business and increase sales.

  • Authentic and personal.

    My fashion-specific online courses and masterclasses are authentic and personal to give you the mentoring and help you need to get practial answers to your questions. My video sessions are engaging, fun and easy to follow.

  • Packed with money making methods.

    My fashion-specific online courses and masterclasses will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!

  • Practical and actionable plans.

    My fashion-specific online courses and masterclasses share my time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. My courses come with practical plans that are easy to implement so you can take action today.

  • No advertising budget needed.

    My fashion-specific online courses and masterclasses include all the free strategic steps I took to build a six-figure business on a shoestring budget. I'm sharing my six-figure blueprint and it doesn't include Facebook advertising or a makrteing budget. My stratgies only need your time!

  • Done-for-you templates.

    My fashion-specific online courses and masterclasses come with easy to use and downloadable templates, fashion business stratgies, plans and documents. Whataver course you take, you'll have everything you need to increase your sales and improve your business.

Tried and tested, trusted and proven.

The Fashion Advocate is a trusted name in the fashion and business industry.
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