VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL
INDEPENDENT RUNWAYS PROGRAM
Presented by The Fashion Advocate, IDENTITY is a culmination of our national design story. Through fashion and design, we advocate for social justice, environmental sustainability, and global equality. Designers from all corners of the country will come together in the name of ethical fashion and share their identity through one medium that we all understand - clothing. United by their sustainable and ethical practices, conscious and considered design, and their shared desire to drive positive social change, The Fashion Advocate’s community of fashion designers will step onto the runway and into the spotlight.
FASHION FOR GOOD
United by their sustainable and ethical practices, conscious and considered design, and a desire to drive positive social change, our curated lineup of independent fashion designers will step onto the runway and into the spotlight for IDENTITY on Saturday 2nd March, 2019.
Garment by garment, we are shaping an ethical and sustainable fashion future. Through our annual IDENTITY runway event, we are determined to make a positive impact and champion the independent labels who are committed to conscious design practices.
The Australian fashion identity is a culmination of Indigenous traditions, artisan crafts, circularity and innovation, embodied through the tangible. Our fashion, our style, our way of dressing - it reflects who we are, what we stand for and what we work towards.
Join us on Saturday March 2nd 2019 at 4pm to support slow fashion, enjoy an afternoon garden party with live music, cocktails and food trucks, and stand united, advocating for a better fashion future.
Saturday 2nd March, 2019.
4pm-6pm Garden Party with food trucks, photobooths and more.
6pm runway start.
Corner of Williams Road and Lechlade Avenue, South Yarra, Victoria 3141.
Entry via Como Avenue.
In the event of rain, we'll be moving to another venue and you'll be notified by 10am on the morning of the runway.
First release $89 VIP front row seats include complimentary cocktails and VIP goodie bag.
Second release $59 VIP second row include complimentary cocktails and VIP goodie bag.
Bookings through EVENTOPIA.
Virgin Australia Melbourne Fashion Festival is Australia's largest fashion event, and one of our biggest supporters. Year after year, VAMFF welcome us back for another loop of the runway.
NATIONAL TRUST OF AUSTRALIA
The National Trust of Australia have generously partnered with The Fashion Advocate to host the 2019 event at Como House, one of Australia's most iconic heritage buildings.
We're perfectly paired with Moments Condoms. They empower women to take control of their health and they support the McGrath Foundation with every sale, sharing our 'pay it forward' values.
Fifty Acres is a public relations agency with a difference. They believe in doing great work, for good, which is why they've partnered with The Fashion Advocate to support our 2019 IDENTITY runway event.
Bright lights and crisp sounds bring our events to life, which is why we work with Austage Events year after year on The Fashion Advocate runway events. Augstage shares our community values.
We've worked with them before and we'll work with them again, because the team at Runway Room are an incredibly talented and lovely bunch. The Runway Room makeup range is Australian made and owned too.
MOUNTAIN GOAT BEER
We love natural and organic goodies, which is why we've partnered with Mountain Goat Beer, and they'll serving an Organic Steam Ale beer at our runway.
It takes a village to raise a child, and events of this size are no different. The Fashion Advocate may be presenting the 2019 IDENTITY runway event, but we couldn't do it without the help and support of our community partners. We work with brands and businesses who share our values, and together, we put on one hell of a good show in the name of good fashion.
If it's not on social media it didn't happen. Well, that's what 'they' say, so we're working with Outwest Photobooths for the second time around to create some fun memories. Kiah Lucey will capture our entire event in stills, and Allira Kent will be working her magic on our wrap up video, so you can relive the fun again and again.
Diversity and equality is at the core of The Fashion Advocate, and Duval Agency shares our values. Our runway models represent real women of all sizes, shapes and shades.
We love delicious treats, and Ghost Kitchen know exactly how to serve up those! They're one of Melbourne's best food trucks and have awards to prove it, and they're bringing the heat to our Garden Party on Saturday March 2nd 2019. Dana's Falafel will be dishing up vegan delicacies too, for all of our furry-friend lovers.
It's a simple concept, but communicating who we're working with to pull this event together is really important to us. The generous team at Creative Visuals are helping to make that happen with a fancy media wall.
No fashion event is complete without a few pretty things, and all of our partners have worked their magic just for us. A huge shout out to Tom from wwave.com.au, Brodie from placesettings.com.au and Cassandra from ontrendeventhire.com.au for helping to make the magic happen. Our event signage and pretty booklets are the handy work of ACT Creative too.
One woman couldn't do what we’ve done, nor would she want to. IDENTITY has been months in planning with an incredible team behind the scenes. A few all-nighters, lots of coffee, and many hands have made light work of what we’ve achieved, and we’re so very grateful for the slow fashion spirit each and every individual, supplier, delivery driver, office worker, volunteer and stylist has bought to the table.
We're all here for the good fashion, but it wouldn't be a TFA shindig without a VIP bag full of ethical and sustainable treats and treasures. We're passionate about supporting good people who run good brands, which is why we've popped treats in our VIP bags from Eco-Tote, Bee one of a kind, Who Gives A Crap, Runway Room, Ginger & Co, Mayde Tea, Bondi Kiss, Earth Greetings, Ethique, Butt Naked Skincare, By Pop Cookies, Chow Cacao, SA Beauty Supplies, Kiss Ready Lips, Toko and more.
ONLINE ALL THE TIME
Our IDENTITY runway event may be annual, but we're online all the time baby. To shop our amazing range of ethical and sustainable Australian designers, visit The Fashion Advocate 24/7.