Every business, big or small, emerging or established, should have a social media strategy.
If you’re launching or running a fashion, beauty or lifestyle business, social media should be on your daily to-do list. With more than 800 million users on Instagram alone, social media has the power to connect your business with global shoppers and turn followers into loyal customers.
The numbers don't lie.
The Fashion Advocate has 20100+ Instagram followers and 13000+ Facebook fans. I've been awarded as Australia's #17 Top Influencer, the World's #20 Top Eco-Bloggers, Stylecraze's #10 Best Bloggers, and a Women's Weekly Women of the Future Top 3 Finalist. I didn't get to where I am today on luck. I combined my ethics and my values with a strategy, and now I want to show you how to do that too.
I'LL TEACH YOU HOW TO
Create a content calendar, set social media objectives and measure your growth.
Shoot beautiful product images, edit photos and create a consistent visual feed.
Professionally build a brand with your personal and business values, integrity and intent.
Use social media to build a lifestyle, sell your products and increase your sales.
Write engaging posts that communicate your purpose and inspire your customers.
Understand demographics, psychographics and shopping behaviour.
IT'S KIND OF A BIG DEAL
Claire is such a true gem! She is living and breathing what she is teaching every day, and it helps you see how much potential your business has. She’s hands-on and approachable, and constantly encouraging me through every step. If you’re considering getting training from Claire, go for it! You’ll definitely get a lot from it. I will continue to work with Claire for a long time to come and I’m happy to recommend her to anyone needing help with social media.
Danielle - Everyday Lingerie Co.
Claire has been an amazing breath of fresh air! Social media was alien to me before this course, but having Claire break it down to more simpler terms has meant that I have been able to take on the responsibility of my own social media with confidence. What she demonstrates and how she teaches the power of social media has been so valuable. I would highly recommend working with Claire if you have the opportunity! She's great!
Kelly – Young Dahlia.
Claire is a fountain of knowledge and everything she teaches is from her own first-hand experience. She knows her stuff! She’s been an absolute pleasure to learn from and her warm, generous personality overflows into her classes. The course has helped me understand social media in a simple and easy-to-follow way, so that I can manage it myself. The Fashion Advocate Social Media Masterclass has been such a great investment.
Kimelyn – Quillan Studio.
I'LL HELP YOU UNDERSTAND
It might sound simple, but social media is about getting real, not being fake. When you get back to basics and work out your 'why', the rest will organically fall into place. Social media isn't about selling, it's about communicating, and that means stripping back the fancy stuff and getting real about what you stand for. Our first session is all about learning how to communicate your purpose in an authentic way, so you can connect personally with your followers and customers.
When you know your customer and what they really want, it’s easy to create content that appeals to them and connects with them. Our second session is all about your customers and what they want. Even if you're not a numbers person or a data lover, I will show you how to easily understand analytics, demographics, psychographics and customer behaviours. This session comes with all the workbooks and templates you’ll need to understand your customer and create a target market map.
My Social Media Masterclass is about communicating your purpose, not just about creating ‘pretty’ content. It takes less than a second for someone to judge your business based on the visual impression you give them through your social media profiles, so it's important to create both an appealing aesthetic and meaningful, engaging posts. You’ll learn how to write authentic copy and how to shoot great content so that your profiles not only look good but do good too. Creating a cohesive feed is easy when you know what apps to use, how to edit photos, and how to write great content.
You might be selling the world's best beauty range or the world's most ethical dress, but if no-one knows about you, you won't sell anything at all. I'll show you how to make the most of what you've learnt, and expand your reach through influencers and bloggers. You’ll also learn a few handy social media and blogging tips from my ten years' experience and practice, including hashtag strategies and collaborative plans. With the right influencer marketing plan in place, you'll create lasting social media partnerships to increase your reach and strengthen your brand.
I'LL SPEND ONE-ON-ONE TIME WITH YOU
My Social Media Masterclass sessions are one-on-one and face-to-face.
You’ll be walked through each step and each session with practical advice tailored to your unique brand and business. My Social Media Masterclass is not a generic group-learning course. My sessions are private and personal, so you’ll get my full attention, support, advice and direction based on your business and your progress. My sessions can be booked at my office in Melbourne, or via video call if you’re interstate.
My Social Media Masterclass is packed with goodness, not jargon.
You’ll have all the workbooks, templates, documents, strategies and instruction manuals that you need to complete each session, and it’s all yours to keep. At any time you need guidance, I'll be with you to walk you through it. This is not about 'beating the algorithm' or anything else that no-one understands. It's easy, it's real, there's no complicated online systems or boring, long videos narrated by really annoying voices. I'm just a real human with a lot of social media love to give.
My Social Media Masterclass is not just a course. It's a community.
You’ll have the added goodness of my private Social Media Masterclass Facebook community, to connect with other like-minded businesses, share your experiences, find support, and ask questions at any time of the day. I post weekly handy tips and social media news too.
You’ll be learning from experience and authenticity.
I may be Australia’s #17 influencer with a decade of tried and tested experience, but I'm also just a real person with honest values and integrity. Any time you need help, have questions, need advice or need support, you’ll have access to me - an honest and super fun, friendly mentor.
WE'LL ALSO HAVE LOADS OF FUN
Yes, there's a little bit of learning involved, but there's also a lot of fun! I'm a super friendly and supportive person, just ask any of my past students. I also have a very strategic and creative mind, so if I can see that you're not making the most of your social media, I'll tell you and I'll show you what to do. This is not your average social media course, and besides a kick-arse strategy and a love for what you do, I'll also show you...
How to love social media, not loathe it.
How to set up professional business profiles that are easy to manage by yourself.
How to create a consistent theme and aesthetic for a really good looking social media feed.
How to find your social media confidence and write posts that increase your engagement and communicate your purpose.
How to create a content calendar so you can spend less time on social media and more time doing what you love.
How to increase your following and extend your social media reach.
How to understand hashtags and how to use them properly.
How to work with influencers and bloggers.
How to change the world for the better through your business.