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OFFICIAL EVENT OF THE 2017 VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL. Luna Park Melbourne. Saturday March 11, 2017.

The Australian fashion industry is constantly evolving. Influenced by our vibrant multicultural history, our unique climate and our sense of independence, Australia has produced some of the most coveted labels in the world.

But, with competition from international conglomerates, the increase of cheap fast fashion, and the impact of constantly changing trends, sustaining an Australian made label is a tough task – but it’s worth it. 168 million children are forced into labour exploitation in third world countries every year, and millions of garment workers are paid wages so low that they’ll never escape poverty. By supporting Australian made fashion, the positive effects extend far beyond our own shoreline; locally manufactured, ethically conscious Australian labels relieve the pressure on the offshore manufacturing system, and in turn, dramatically reduce the damaging impacts on the environment and humanity.

The Fashion Advocate Runway showcased the remarkable talent that exists on a local level, educating consumers on the power of their own fashion habits.

Celebrating Australian made fashion and unique style, The Fashion Advocate Runway bought together independent labels from around Australia to showcase the cool, the quirky and the quintessential look of Australian fashion, as well as promote local production and ethical manufacturing. Ticket proceeds were donated to White Ribbon Australia, Australia’s only national male-led violence prevention campaign which is part of the largest global male-led movement to stop men’s violence against women. Activity focuses on primary prevention programs in schools and workplaces as well as advocating for change in attitudes and practices in the community, industry and in public policy.

VIP guests enjoyed a premium seated view of the runway, as well as a VIP gift bag full of Australian made fashion, beauty and lifestyle treats, shopping discounts and more from Remedy Kombucha, Runway Room, Timber and Cotton, Aura Makeup, Angel Aromatics, The Dress Collective, Mr G Texture Gel, The Kind Coffee Co, Bonfire Candle Co, Darling Paper Co, Harlow, Fashion Equipped, Kind Coffee Co, and more!