In an industry full of the same-same and trend-driven fashion, Fernanda (Ana) Covarrubias is different. Her self-titled label is a culmination of her Mexican heritage, her love of fashion and her passion for sustainability. When Ana designs, she designs from a place of wonder, and what she makes is truly special.
Ana tells a story through each one of her upcycled garments and because each piece is entirely handmade - they're one of a kind too. Ana and I are on the same page with our ethical and sustainable fashion values, and next month, she's opening up the doors to her world and her studio for an exclusive event as part of the 2024 PayPal Melbourne Fashion Festival which you can buy tickets to here.
Tell me about the event. What's the Upcycle Couture Soirée all about?
I organised this event because, from my experience in crafting upcycled pieces, I noticed a gap in innovative techniques. Many people default to patchwork, but I want to show people the vast potential beyond that. Upcycled pieces can rival couture, and they hold more value, not just in materials but in the stories they carry. I want participants to discover the beauty and significance in repurposing not only discarded textiles but also cherished items that hold personal meaning.
What can guests expect to learn or take away from the experience?
Guests attending the workshop can expect to leave with a treasure trove of new ideas. They'll gain insights into transforming their existing pieces and they'll be inspired to spot new opportunities in their wardrobe. Beyond just recognising the potential of their own garments, they'll also learn to revamp new additions with simple yet creative upcycling techniques. It's about discovering the hidden gems in their wardrobe and infusing them with new life and personality, while mingling with like-minded people and sipping some bubbles and nibbles in a safe and friendly environment. Plus, all the materials and tools will be provided, all that they have to do is to bring a couple of pieces from their own wardrobe to upcycle.
Why do you do what you do?
My journey into upcycling is deeply rooted in my upbringing and experiences. Growing up in Mexico, mending and revamping garments was a way of life. My aunt, a talented seamstress, sparked my fascination with garment construction and colours. This passion grew as I experimented with fabric manipulation techniques, often using remnants from my aunt's productions. Upon starting my business (again) now in Australia, I was shocked by the immense textile waste and the lack of innovative upcycled pieces in the market. I'm driven to change that narrative!
Each of my creations is a blend of wearable art, craftsmanship, and uniqueness, paying homage to the craft of garment construction. But beyond aesthetics, my designs are a reflection of stories—mine, the materials', and most importantly, my clients'. I see myself as a bridge between fabrics and my clients' style aspirations.
Through my designs, I aim to empower women to embrace their beauty and authenticity, regardless of societal norms. Clothing, to me, is a medium of personal expression and empowerment, and I strive to convey that through every piece I create.
Learn more about Fernanda (Ana) Covarrubias here or secure your tickets to her Melbourne event here.
Claire x
