Facebook advertising might seem like a fix-all shiny solution, especially when you're struggling and looking for ways to increase sales fast. But when you start considering quick-fix things like ads...

So many slow fashion business founders I know launch their brands because they can’t find what they’re looking for themselves, but they go into it with 0% experience. If that’s you,...

Over the entire decade that I ran The Fashion Advocate as an online store, I didn't do Black Friday sales, not even once. I also didn't do Boxing Day sales, seasonal sales, random and rushed 30%...

Full transparency... I sucked at running a business before I got my first mentor. I was stressed, I was working 10-12 hour days and 6-7 days a week, and I...

If you can plant the seed and educate your customers about the negative social and environmental impacts of fast fashion, and show them that you are the better alternative, they'll be...

One of the easiest ways to attract new customers and reach a wider audience, is by collaborating with influencers. It's called the 'one to many' approach and when an influencer...

Good people, good conversation, practical growth tips and really powerful strategies. That's what our calls are all about, and they're a melting pot of goodness to grow your ethical, sustainable,...

If you’re a member of our private TFA community, you’ll have access to a special edition strategy call this Friday on all things PR and media. You’ll be front row with Lauren Baxter, the Editor...

We need to succeed as a community of slow fashion brands if we’re going to create positive change, and that means sharing wisdom and sharing strategies to support each other.

Influencers. You either love ‘em or you hate ‘em. The problem is, most brands I’ve worked with that hate ‘em, have gone into their influencer collaborations without a strategy.

'SEO isn't important'. That's what I used to tell myself when I didn't understand it, but when I actually implemented an SEO strategy into my slow fashion business, I went from...

Influencers. You either love 'em or hate 'em. What I've worked out though, is that most brands who don't like influencers, approached their influencer campaigns without a strategy, and didn't really...

Today's Instagram LIVE with Danielle Abery-Miller from Sanct was such a great conversation on all things ethical and sustainable fashion. Running a slow fashion business is tough, but it’s even tougher when you’re...

If you're going to integrate someone else's advice and ideas into your business, you want to make sure they're the right fit for your business first and that your best interests are...

Be small, be independent, be slow, and be a conscious fashion label, but think and act big with your sustainability commitments and values.

If you're in a bad place with business, know that you're not alone. I've been there, and I'm working with so many brands that are currently there, but we're working...

When it comes to recycled polyester, Meriel believes that it's 'just a slow motion oil slick' because at the end of the day, polyester (whether recycled or new), simply isn't...

IP protection is essential for the longevity and success of your slow fashion brand and if you're going to spend time on creating something so special, it's important to protect it.