Customers ask why your ethically made pieces cost more while fast fashion churns out $5 polyester tops. Potential buyers hesitate, compare, and then go with the ‘cheaper’ option. And you’ve...

I see it all the time—ethical founders feeling like they have to offer discounts just to get customers through the door. Feeling like they have to lower their prices to...

You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...

Too many slow fashion brands focus on what they sell—organic fabrics, ethical production, and sustainable packaging. But customers don’t buy products; they buy stories they believe in.

When was the last time you scrolled through Instagram without seeing a fast fashion spree or a $10 Amazon hack? 2019 maybe? Probably earlier. It’s been a while.

Fast fashion brands throw millions of dollars at ads to stay visible. They flood our social feeds with influencer hauls, discount codes, and 'limited time only' sales that never actually...

I’ve worked with hundreds of slow fashion founders, and I've seen the proof again and again and again. Brands with a clear, bold, and compelling 'why' don’t just attract customers—they...

Running a purpose-driven fashion business is full of the warm and fuzzies of making the world a better place, but let’s be real—no one really prepares you for what it’s...

If you’re tired of trying to compete with fast fashion on their terms, you need your own terms, you need a new strategy. If you’re tired of feeling stuck, tired...

You can’t afford to throw thousands at ads like Shein does—you're just getting by let alone having an ads budget. You don’t have an in-house marketing team churning out content...

I’ve worked with hundreds of slow fashion founders, and I see the same mistakes over and over again, and they're mistakes that keep sustainable brands small while fast fashion runs...

A class-action lawsuit accused the brand of misleading customers who believed they were making more responsible choices. It's an old saying, but it's true: do the crime, do the time. 

I know slow fashion is worth it, and if you're running an ethical, sustainable, circular, handmade, or slow fashion brand, I know you know it's worth it too. But how...

According to Globe Newswire, the slow fashion industry is projected to be worth $15 billion by 2030—and yet for fashion founders—running a slow fashion brand can feel impossible.

Fast fashion thrives on speed, mass production, and disposability. It’s about churning out the lowest quality at the fastest rate. It floods the market with trends that barely last a...

If we want to undo the damage fast fashion has caused, we need to push for better alternatives—ethical production, environmental responsibility, and mindful consumption. By prioritising quality over quantity, we...

The rise of Shein and Temu might feel overwhelming, but it’s also a reminder of how much work there is to do—and how much opportunity lies ahead. The tide is...

2024 was a big year for small brands in the fashion industry, and countless sustainable businesses headed to the small business graveyard. I watched twenty, thirty, even forty fashion businesses...