I’m going to pop your content bubble: posting on Instagram isn’t a marketing strategy. And if you’ve been told that showing up every day, using hashtags, and jumping on trending...

I've pulled together a list of 25 grants, awards and programs specifically for purpose-driven, values-aligned fashion businesses in Australia so you can find the help and support you need to...

Most slow fashion founders come into the Lab unsure if their brand can really grow—without ads, without sacrificing their values. By the end, they see what’s truly possible when strategy is...

And if I had to start over today—with zero followers, zero customers, and nothing but my values and a clear vision—here’s exactly what I’d do to grow 25k followers and...

For a long time, I thought I was doing everything right on Instagram. I posted beautiful photos. I wrote thoughtful captions. I told my story. I cared deeply about my mission. Yet my sales were...

This is about building a sustainable sales system that supports your slow fashion business—ethically, organically, and in alignment with your values.

When I first met Emma, she had the heart, she had the product, she had a brand that deserved success. But she was struggling.

Struggling to grow your slow fashion brand on Instagram? You’re not alone. Here are 3 common Instagram sales myths holding sustainable brands back—and what to do instead.

I’d post beautiful photos, spend hours on creating the perfect video, I'd carefully craft captions and edit and edit and edit, and try all the 'growth hacks' that gurus swore...

Building a slow fashion brand isn’t just about creating beautiful, ethical pieces—it’s about making an impact, growing a movement, and standing out in an industry dominated by fast fashion giants.

I never thought my business would put me in hospital. But there I was. Lying in a hospital bed, staring up at the sterile white ceiling, strapped to monitors and heart...

When you’re racing away from a cyclone, you pack the essentials. Clothes. Kids. A few irreplaceable things. The rest? You leave it all behind. And as we drove away with...

You started your brand because you care. Because you want to do things differently. Because you believe fashion should be better. But right now, you’re tired.

You’ve watched fast fashion brands pop up in your customers’ feeds constantly, with their billion-dollar ad budgets, influencer deals, and endless discount codes. Meanwhile, you’re posting, showing up, and doing...

Fast fashion brands flood the market with mass-produced trends, heavy advertising, and influencer-driven hype. They’re everywhere—all the time. But that’s not the kind of brand recognition slow fashion needs.

Customers ask why your ethically made pieces cost more while fast fashion churns out $5 polyester tops. Potential buyers hesitate, compare, and then go with the ‘cheaper’ option. And you’ve...

I see it all the time—ethical founders feeling like they have to offer discounts just to get customers through the door. Feeling like they have to lower their prices to...

You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...