If there’s one part of running a fashion business that sends your brain into a spin, it’s pricing. It’s emotional. It’s overwhelming. And for so many slow fashion founders, it...

Fast fashion did a great job of rewiring our expectations with $5 tees, $20 dresses and 'free' returns that cost someone, somewhere, everything.

Join Anna's masterclass next week to work out why your website isn't converting and learn how to change it. Anna is a Shopify design strategist and a slow fashion conversion whisperer,...

We talk a lot about flow in business. How to find it. How to stay in it. How to trust it. And I'm all about it. But I want to talk...

From conversion breakthroughs to world-class mentorship, from raw conversations about supply chains to redefining leadership, we covered it all. If you’re new here or wondering what actually goes on inside...

I felt it when I first launched the live F*CK FAST FASHION workshop and in the week leading up to it, I didn’t sleep, I was stressed, I was so...

Have I been embodying shōkakkō? Hell no, not this month. This month has been a wildfire, rapidly changing directions with the wind, dramatic, huge. Ups, downs, easy bits, hard bits,...

You don’t have to sacrifice yourself to succeed. Now read that sentence again, and again, and again and let it sink in, because if you're anything like Mel Silva or...

You don’t have to figure it all out alone. You’re not behind. You’re not bad at business. You’re just building a different kind of brand in a world that hasn’t quite caught...

Mel Silva leads a multi-billion dollar tech powerhouse in Australia and New Zealand and she’s joining us to share her insights and experience to help founders in the slow and...

No money. No followers. No ads. No problem. If I had to start all over again in 2025 with $0, I know exactly what I’d do, and you can do...

Trying to scale a sustainable fashion brand while staying true to your values is no small feat. Throw in international shipping costs, complex manufacturing, and the daily juggle of family...

I remember crying in my car one Saturday afternoon after trying to explain, for the 900th time, why my one-of-a-kind handmade dress was worth $199 and not $49. I'd spent...

For many slow fashion founders, the idea of manufacturing in China comes with a cocktail of emotions: excitement about lower costs, hesitation about bigger minimums, confusion with the process, and,...

Today, Marvell Lane is a globally loved label based in Byron Bay and manufacturing offshore in China, but that journey hasn’t been smooth sailing.  

I’m drawn to people who make me feel like I belong. Not because they have the best content strategy, or because their captions are optimised for conversion, or because their brand...

We hide behind polished brands and airbrushed filtered. We second-guess our gut instincts. We post and then delete. We delay launches. We rewrite captions ten times before ditching them altogether....

You don’t need a full-time sustainability officer or a corporate budget to make a real impact in fashion. You just need the right guidance and the belief that what you’re already...