Build a profitable sustainable brand with proven systems.
Access a curated business library of growth resources for sustainable brand founders.
Find the exact tools, frameworks and guidance you need to build a profitable, purpose-driven brand.
- Growth and scaling masterclasses.
- Strategy and business workshops.
- Marketing, branding, wholesale, PR and media, SEO, sales and more.
- 24/7 community support.
- LIFETIME access, all on demand.
Instant LIFETIME access. Learn at your own pace. No live calls. No pressure.
This isn’t a course. It’s not a program with endless to-dos. And it’s definitely not generic advice.
This is a values-aligned business library built specifically for sustainable and creative brand founders — grounded in real experience, proven strategies, and what actually works in this industry.
Grow a profitable, conscious, purpose-driven brand with...
- A curated library of video workshops, masterclasses and strategy sessions packed with proven strategies, frameworks and tools specifically for sustainable and creative founders.
- Step-by-step guidance you can follow at your own pace — without the overwhelm or endless to-do lists.
- 24/7 on-demand access to marketing, branding, PR, wholesale, retail and growth strategies that actually work in this industry.
- Plug-and-play templates, resources, downloads and tools to save you time, energy and money.
- Members-only AI tools to support smarter, faster decision making.
PLUS a private founder chat group of like-minded, values-driven brands building alongside you.
What members say...
-
The strategy calls are invaluable.
READ MORE REVIEWS"This was the best decision I have ever made! Claire has been nothing but supportive and her strategies and helpful tactics help me stay relevant and take my business from an unknown to the recognition that it deserves. Her weekly calls bring great insight and her continual strategies in managing a sustainable fashion business have been invaluable! I highly recommend!"
Peggy, Designer and Founder, Juliette et Felicity.
-
Claire explains every step of the process.
READ MORE REVIEWS"Claire gives me so much clarity into the content creating process and how to communicate my message to my clients. She explains every step of the process very clearly, which makes it so easy to put an effective plan in action. Her mentoring came into my life when I was feeling lost in my business. Her ongoing support makes you feel like you're not alone in the process! Thank so much for your support Claire!"
Fernanda, Founder and Designer, Fernanda Covarrubias.
-
Claire is amazing to work with!
READ MORE REVIEWS"Working with Claire and the The Fashion Advocate has been an amazing experience for us. As a label based in a small town of Western Australia, this has given the strategies and exposure we needed to break into the eastern market. Claire is amazing to work with."
Gaelle, Founder and Designer, Anjelms.
-
Claire has been an amazing support.
READ MORE REVIEWS"It's been comforting to talk through the mental load and hurdles with other small business owners in the same position and to pick Claire's brain on how to handle and prioritise it all. I'm much more motivated and feel like I am slowly gathering all the tools I need to help me through it. Claire has been an amazing support, she can relate exactly to where we are at and offer really helpful advice and strategies to simplify the most overwhelming tasks. The strategy calls have been amazing!"
Rebecca, Founder and Designer, Flipslide.
Grow your sustainable or creative brand with clarity, confidence and community.
If you’re ready to build a business that’s profitable, aligned with your values, and actually succeeds, you’ll find everything you need inside this Sustainable Business Resource Library.
Everything from SEO and Instagram to branding, marketing and mindset... It's all on demand, ready to watch 24/7, and yours to access at your own pace, for LIFE.
Learn from industry leaders, creative icons, mentors and sustainable business experts.
-
Kirstie Clements
Former Editor in Chief, Vogue Australia
-
Marnie Goding
Founder and Designer, ELK The Label
-
Melanie Silva
VP and Managing Director, Google
-
Megan Winter
Meta Ads Expert, Lume Marketing
-
Athena Savvas
Sustainability and Impact Manager, DIISH
-
Jade Warne
Brand Strategist, Small Business Growth Club
-
Tahlia Crinis
PR and Media Expert, Boss Media PR
-
Rachael Calvert
Founder and Designer, MARVELL LANE
-
Anna Tillotson
Website Expert, House of Cart
-
Amber Hodgman
Head of Medley and Scaling Expert
-
Jasmine Gescheit
Founder and Designer, Jasmine Alexa
-
Karishma Kasabia
Industry Disruptor and Designer, Kholo
Access 50+ workshops, masterclasses, trainings and strategy sessions all on demand.
-
Plan your year with clarity and finally hit your goals.
Find clarity, structure and momentum without pressure, hustle or unrealistic expectations.
-
Create consistent sales and financial stability.
Stay visible during quieter months with an annual strategy that keeps your income coming in.
-
Make smarter product decisions and increase sales.
Identify best-sellers, trends and opportunities to increase sales and decrease waste.
-
Use your purpose to increase your profit and drive more sales.
Learn how to sell authentically, live your purpose, change the world and increase your sales.
-
Navigate the sampling process with confidence.
Learn what to expect, how many rounds are normal, and how to refine your samples into a production-ready garment.
-
Define your ideal customer and attract people ready to buy.
Build a clear target market strategy, understand buyer behaviour, and connect with the right people using proven frameworks and templates.
-
Plan and execute a high-converting launch.
Follow a proven pre-launch strategy to build momentum, attract buyers early, and launch your collection with clarity and confidence.
-
Build a marketing strategy that actually converts.
Follow a proven, fashion-specific framework to attract the right customers, refine your messaging, and grow your sales with clarity and confidence.
-
Increase your traffic with fashion-specific SEO.
Learn how to rank, attract the right customers, and turn traffic into sales using proven, practical SEO systems.
-
Turn Instagram into a consistent sales channel.
Follow a proven strategy to increase reach, engagement, and conversions with content that attracts the right customers.
-
Land press features and get your brand seen everywhere.
Follow a proven PR strategy to get featured, build credibility, and turn media into a driver of sales and impact.
-
Increase sales without ads or discounting.
Use proven, values-aligned strategies to grow your revenue, strengthen customer connection, and build a sustainable income stream.
-
Use AI to simplify your marketing and create content faster.
Learn how to create on-brand content faster, build smart systems, and stay authentic while using tools like ChatGPT.
-
Get wholesale-ready and scale with confidence.
Learn what buyers expect, how to prepare your brand, and build a profitable wholesale strategy without costly mistakes.
-
Grow your brand without relying on ads.
Use organic marketing, better messaging, and simple systems to increase visibility, sales, and sustainable growth.
-
From start-up to wholesale with authenticity.
Learn how to navigate early growth, tell your story, and scale sustainably while staying true to your values.
-
Reach 1m views on Instagram and increase sales.
Learn how to connect with the right people, create content that converts, and build a loyal community around your brand.
-
Choose the right certifications and build real customer trust.
Learn how to navigate certifications, avoid greenwashing, and use them strategically to strengthen your brand and credibility.
-
Land PR and media features with a clear, proven strategy.
Learn how to pitch your story, get featured, and turn press into real visibility and growth.
-
Run Meta ads that convert and save you money.
Learn what to fix before you spend, how to optimise your funnel, and use simple strategies to make your ads work.
-
Learn how Pinterest works and use it to grow your brand.
Understand the platform, master search and content strategy, and turn Pinterest into a consistent source of traffic and sales.
-
Price your products for profit without undercharging.
Learn how to set strong margins, cover your costs, and build a sustainable fashion brand that actually makes money.
-
Turn your website into a sales engine that converts.
Learn how to optimise your store and email flows to increase conversions, build trust, and drive consistent revenue.
-
Lead your business and industry with clarity and confidence.
Learn how to set boundaries, overcome self-doubt, and grow with clarity, influence and aligned leadership.
-
Scale your brand globally without compromising your values.
Learn how to manage manufacturing, navigate costs, and grow sustainably with confidence and control.
-
Build a sustainability strategy that drives real impact and growth.
Learn how to define your focus, take practical action, and create a values-led strategy that actually works.
-
Use SEO to get found on Google and drive more sales.
Learn how to use SEO to attract aligned customers, increase visibility, and grow your sales without ads.
-
Build a fashion brand VOGUE would actually feature.
Learn how to stand out, create a strong visual identity, and turn your brand into something people remember and want.
-
Grow your business without burning out or losing yourself.
Learn how to build with clarity, boundaries and confidence so your brand feels as good as it looks.
-
Use Pinterest to drive traffic and sales on autopilot.
Learn how to use Pinterest and smart pinning to attract high-intent customers without spending hours online.
-
Turn your content into sales with authentic storytelling.
Learn how to show up confidently, write emails that convert, and create content that builds real connection.
-
Use Fairtrade certification to build trust and increase sales.
Learn how to source ethically, strengthen your brand credibility, and use certification to connect with conscious customers.
-
Find ethical suppliers and build a transparent supply chain.
Learn how to source responsibly, ask the right questions, and create a manufacturing process you can stand behind.
-
Build a fashion brand that stands out and lasts.
Learn how to lead with purpose, design with impact, and grow your brand without waiting for perfection.
-
Turn your sustainability goals into a clear, actionable strategy.
Learn how to define your focus, take meaningful action, and create real impact without overwhelm.
-
How to build a $1M brand with customer-led strategy.
Learn how to create in-demand products, use real feedback, and drive consistent sales without overproducing.
Plus MORE workshops, strategy sessions, masterclasses and how-to guides on creative business, sales, marketing, scaling, pricing, sourcing, mindset, sustainability and growth.
ALL 24/7 ON-DEMAND RECORDINGS WITH LIFETIME ACCESS.
UNLOCK THE LIBRARYRunning a sustainable or creative business is hard. This makes it easier.
I’m already busy running my business. Will I have time for this?
Yes — because this is designed to fit around your life, not take it over.
There are no live calls, no schedules, and no pressure to keep up. You can access what you need, when you need it, and move at your own pace.
Whether you have 10 minutes or a full afternoon, you can dip in, get clarity, and take action straight away. Then come back anytime you need direction.
Everything inside is designed to save you time — from plug-and-play templates to clear, step-by-step guidance — so you can stop overthinking, make decisions faster, and focus on what actually moves your business forward.
This isn’t about adding more to your plate.
It’s about making everything you’re already doing work better.
I don’t have a marketing budget. Will I need to spend on ads to grow?
No.
I built a six-figure business — and generated my first $500,000 in sales — without spending a dollar on ads.
Everything inside the Lab is built around organic, sustainable growth strategies that actually work for purpose-driven brands. The kind that builds trust, attracts aligned customers, and creates long-term sales — not quick spikes.
If you choose to explore paid ads later, there are resources to support you. But it’s not the focus, and it’s definitely not a requirement.
You don’t need a bigger budget.
You need the right strategy — and that’s exactly what you’ll find inside.
I’m not tech-savvy. Will this be hard to use?
Not at all.
Everything is designed to be simple, clear, and easy to navigate — even if you’re not confident with tech.
You’ll get access to a private library where everything is organised in one place, so you can quickly find what you need without digging through complicated systems.
No logins to multiple platforms. No confusing setup. No overwhelm.
Just straightforward, step-by-step guidance, resources you can access anytime, and a space you can come back to whenever you need it.
If you can click a link and watch a video, you’ll be more than fine.
Is this for new or established businesses?
Both — as long as you’re ready to grow.
Whether you’re just starting out or you’ve been in business for years, the Lab meets you where you’re at and gives you the strategy to move forward.
Inside, you’ll find clear, step-by-step guidance, templates, and tools you can apply at any stage — whether you’re building your foundations or refining what’s already working.
Because no matter how long you’ve been in business, there’s always a next level.
This helps you reach it with clarity and confidence.
I’ve tried online courses before and they didn’t help. How is this different?
I get it. Most courses give you more information — but no real direction.
This is different because it’s built from real experience, not theory. I’ve spent over a decade building, running and growing sustainable fashion businesses — and everything inside the Lab is based on what actually works in this industry.
It’s also not generic. This is specifically for sustainable, ethical and purpose-driven brands, which means the strategies are relevant, practical, and designed for the challenges you’re actually facing.
No fluff. No filler. No outdated advice.
Just clear, proven guidance, frameworks and tools you can apply straight away — and come back to whenever you need direction.
Because you don’t need more content.
You need the right strategy.
Specifically for ethical, sustainable, circular and conscious businesses, brands and labels.
Learn how to make more sales and make the world a better place with your sustainable business.
-
For founders at every stage.
Whether you’re just starting out or ready to scale, this gives you the clarity and strategy to move forward — because it’s not about how long you’ve been in business, it’s about having the right plan for what’s next.
-
Guidance and motivation.
Guidance you can rely on, whenever you need it. Inside, you’ll find clear, sustainability-specific strategies to help you build confidence, take action, and keep moving forward — one practical step at a time.
-
Proven strategies that actually work.
Built from real experience and tested across hundreds of sustainable brands, this gives you the tools to grow your business and increase sales with confidence.
-
Authentic and easy to follow.
Clear, engaging guidance designed to give you practical answers and help you move forward with confidence.
-
Proven methods to increase sales.
Practical, sustainability-aligned strategies designed to help you make more sales — so you can grow your business and your impact.
-
Practical, actionable plans.
Clear, time-saving strategies designed to reduce overwhelm, increase productivity, and help you take action with confidence.
-
No advertising budget needed.
Learn proven, organic strategies to grow your business without paid ads — just practical steps you can implement with your time and energy.
-
Done-for-you templates and tools.
Access easy-to-use resources, strategies and documents designed to help you streamline your business and increase your sales.
-
Avoid costly mistakes.
Learn smarter ways to run and grow your business, so you can move faster, waste less, and scale with confidence.
Grow your sustainable or creative business with clarity, confidence and community.
If you’re ready to build a business that’s sustainable, profitable, and aligned with your values, you belong here.