Fast fashion wins on price—so how do you compete?
Customers ask why your ethically made pieces cost more while fast fashion churns out $5 polyester tops. Potential buyers hesitate, compare, and then go with the ‘cheaper’ option. And you’ve...
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The secret to selling more without selling out: 3 strategies that work.
I see it all the time—ethical founders feeling like they have to offer discounts just to get customers through the door. Feeling like they have to lower their prices to...
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This is why people aren’t buying your sustainable fashion—and how to fix it.
You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...
