Building a sustainable business?

do it the easy way.

Welcome to a better way, an easier system, real support and a simple purpose-driven strategy.

JOIN THE LAB

Tried and tested, trusted and proven.

Claire Goldsworthy is an award-winning business mentor and a trusted name in the sustainable space.
The Fashion Advocate has been featured in...

  • FRUSTRATED BY SLOW SALES?

    I'll show you how to increase your reach, increase your conversions, perfect your SEO and make more sales without spending on ads. Learn how to grow, increase your sales and run your ethical or sustainable business the easy way.

    INCREASE YOUR SALES

  • OVERWHELMED WITH MARKETING?

    I'll show you the fun, easy and stress-free ways to grow your ethical or sustainable brand with my creative branding marketing strategies. No ad spend or marketing budget required! Running a business should be something you enjoy - let me show you how.

    GET HELP WITH MARKETING

  • FEELING DISCONNECTED?

    Learn how to reconnect with your purpose, find your tribe, access industry mentors and be inspired to do things differently inside the Lab. You'll find all the support you need to map out a practical strategy to grow your conscious business in a way that brings you joy.

    BETTER BUSINESS STARTS HERE

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HEY! I'M CLAIRE.

I ran one of the largest online stores for sustainable fashion, beauty and lifestyle brands.

Now I'm sharing my business strategies to help you find joy in your own journey and grow the easy way.

READ MY STORY

Want to know the secret to growing a successful sustainable business?

  • ASK QUESTIONS

    I share my growth tips and strategies on Instagram for free. You can DM me and ask me anything about marketing, PR, wholesale, SEO, Instagram, pricing, customers, sourcing, packaging... Anything! If you’re struggling with something in your ethical and sustainable business, ask me for a solution.

    ASK ME A QUESTION

  • EMPOWER YOURSELF

    To build a successful and profitable sustainable business, you have to empower yourself with knowledge, learn and absorb information. I ran one of the largest online stores for sustainable fashion, beauty and lifestyle brands for over a decade and I learnt the hard lessons of building a business. Now I share my strategies on my blog so you can grow the easy way.

    READ MY BUSINESS BLOG

  • BUILD YOUR SKILLSET

    My online masterclasses are designed specifically for ethical, sustainable, circular and conscious brands to fast-track your success and increase your impact. You'll learn how to increase your sales so you can make the world a better place while you grow. This is the easy, stress-free solution for accelerated growth.

    STEAL MY GROWTH STRATEGIES

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"Claire is a role model to so many business owners. Claire has supported One Roof with social media consulting which has significantly boosted our profile."

Sheree Rubinstein.

"Claire is a joy to work with. She produces authentic and genuine content that is full of personality and I always look forward to working together."

Marnie Godding.

"Claire offers true and genuine support, and constantly pursues innovative ways to share success. Claire has carved her own unique place in the world supporting ethical and sustainable businesses."

Yolanda Finch.

"For all those who are fortunate enough to have met her, Claire is definitely 'one of a kind'. She is consistently pleasant, tackling anything that you throw at her with dedication and a BIG smile."

Dora Deka.

"Claire has a wealth of knowledge behind her and it hasn't been gained through second-hand information; she has had years of hands-on personal experience, and she has tenaciously worked out what works and what doesn't."

Kimelyn Macphail.

"Claire is an innovative and forward-thinking entrepreneur who has an influential voice in the Australian fashion industry. Her dedication to supporting ethical and sustainable businesses is what we need to see more of, and her work proves the potential in socially responsible business."

Justine Coneybeer.

"Claire is so encouraging and supportive, and her superior level of organisation and dedication is second to none. She is living proof that when you have a passion and a dream, anything is possible!"

Melissa Mendes.

Consumers are searching for sustainable brands.

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The Fashion Advocate was one of the largest online stores for sustainable fashion, beauty and lifestyle brands in Australia.

Now, it offers mentoring, online courses and growth solutions for ethical, sustainable, circular, handmade and conscious businesses.

As a community of purpose-driven founders, we use business as a force for good to make the world a better place.

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THE FASHION ADVOCATE OPERATES ON QUANDAMOOKA COUNTRY.

We acknowledge the Traditional Custodians of Country throughout Australia and their continuing connection to land, culture and community. We pay our respects to Elders past, present and emerging. We acknowledge that the earth we walk upon today was and always will be Indigenous lands.