Are you stressed about money because sales are slow?
Do you want to connect with people who really get what it's like running a slow fashion business?
Are you overwhelmed with your to-do list and don't know what steps to take to grow?
You've landed here for a reason. This is the solution.
SLOW FASHION CIRCLE
A supportive community and mentoring program for slow fashion brands.

Running a fashion business is hard. The industry is tough. Sometimes, it's lonely.
If you're feeling stressed, stretched or tired, you're not alone.
My first five years in business was an uphill battle and I constantly wanted to quit.
So, I've created the solution I wish I had to support you so you can grow your fashion business the easy, fun and stress-free way.
This is what you've been looking for.



Peggy L, Designer, Juliette et Felicity."This was the best decision I have ever made! Claire has been nothing but supportive and her strategies and helpful tactics help me stay relevant and take my business from an unknown to the recognition that it deserves. Her weekly calls bring great insight and her continual strategies in managing a sustainable fashion business have been invaluable! I highly recommend!"
Fernanda C, Designer, Fernanda Covarrubias."Claire gives me so much clarity into the content creating process and how to communicate my message to my clients. She explains every step of the process very clearly, which makes it so easy to put an effective plan in action. Her mentoring came into my life when I was feeling lost in my business. Her ongoing support makes you feel like you're not alone in the process! Thank so much for your support Claire!"
Gaelle B, Founder, Anjelms."Working with Claire and the The Fashion Advocate has been an amazing experience for us. As a label based in a small town of Western Australia, this has given the strategies and exposure we needed to break into the eastern market. Claire is amazing to work with."
SLOW FASHION CIRCLE
A supportive community and mentoring program for slow fashion brands.
CONTACT ME IF YOU WANT IN!
Created by a Harvard Business School Certified mentor and backed by industry experts.
Grow at your own pace. Show up to live calls or catch up on recordings in your own time.
Connect with a like-minded community of slow fashion founders and find support.
Take what you need and leave what you don't. This is a tailored solution for your individual business.

What's included:
- COMMUNITY ACCESS AND SUPPORT
You'll gain access to our private slow fashion community to connect, collaborate, and learn from slow fashion founders that share your values. Ask for help, get your questions answered and find the support you need 24/7 from other ethical, sustainable, circular and slow fashion businesses.
- EXCLUSIVE LIVE MASTERCLASSES
You'll gain access to our exclusive Slow Fashion Circle members-only LIVE masterclasses with industry experts as we dive deep into business strategies that move the needle. Get your burning questions answered and gain insights to transform your fashion brand.
- WEEKLY ACTIONABLE TIPS
You'll receive a weekly email with fashion industry-specific tried and tested tips and insights to help you implement money-making strategies and increase your sales.
- FUTURE PROOFING FRAMEWORKS
You'll receive all the workbooks, action plans and comprehensive guides you need to move forward, including our downloadable done-for-you templates and instructions so you can clear the fog, take action and future proof your business.
- 12 x PROFIT BOOSTING MASTERPLANS
You'll learn the 12 essential pillars of fashion business growth as we move through each topic throughout the year, so you can improve every area of your business from marketing to website conversions and SEO to increase your sales and impact.
- PRODUCTIVITY SYSTEMS
You'll learn how to create positive daily habits with our productivity systems and calendars so you can effortlessly increase your sales, achieve more and work less. Ultimately, you'll learn how to run your fashion business the easy, stress-free and fun way.
- EXPERT GUIDANCE AND INDUSTRY EXPERIENCE
You'll learn directly from industry experts who are committed to helping you succeed as well as fashion professionals and experienced industry mentors who know how to help you through your challenges.
- TAILORED SOLUTIONS FOR YOUR UNIQUE BUSINESS
You'll learn specific strategies that apply to your unique business so you can achieve a stress-free, easy and fun workflow and fall in love with running your business again. You'll feel inspired and be supported so you can run your business with ease and joy.
"This was exactly what I needed!"
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Claire really knows her stuff!
READ MORE REVIEWS"Claire is a fountain of knowledge and everything she teaches is from her own first-hand experience. She knows her stuff! She’s been an absolute pleasure to learn from and her warm, generous personality overflows into her courses. She's helped me understand business in a new simple way. Her coaching is such a great investment. I recommend it!"
Kimelyn M.
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Claire is such a true gem!
READ MORE REVIEWS"Claire is living and breathing what she is teaching, and it helps you see how much potential your business has. If you’re considering getting training from Claire, go for it! She’s hands-on and approachable and constantly encouraging me through every step. You’ll definitely get a lot from it. I’m happy to recommend Claire to anyone needing help."
Danielle S.
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Claire is a breath of fresh air!
READ MORE REVIEWS"Having Claire break everything down to more simpler terms has meant that I have been able to take on the responsibility of my own tasks with confidence instead of outsourcing when I can't afford it yet. Claire has been an amazing breath of fresh air! What she demonstrates and how she teaches it has all has been so valuable. I highly recommend Claire's coaching!"
Kelly A.
GROW YOUR SLOW FASHION BUSINESS
The Slow Fashion Circle membership is a supportive and practical program specifically designed for ethical, sustainable, circular and slow fashion brands.
We get laser-focused on one topic per month so you can build your business in a manageable, practical and strategic way and move forward each month with a clear action plan.
Increase your sales and increase your impact with a step-by-step monthly plan that gets immediate results, and lean on the support of our community to get to where you want to go.
Here's what a typical month inside the Slow Fashion Circle looks like...
A GUIDE TO THE WHAT AND THE WHY
We kick off with the what and the why of the month's topic. Before we dive into taking action, it's really important to understand why the month's topic is so important and what it's all about.
A PRACTICAL 'HOW TO' GROUP CALL MASTERCLASS
Growth isn't just about understanding why you need to take action, it's also about how you need to take action to increase your sales, so we come together on a live group masterclass with clear, valuable and easy-to-follow guidance that you need to grow. You'll finish this masterclass with downloadable templates, action plans and step-by-step instruction manuals so you can implement growth strategies straight away.
WATCH AND LEARN SESSIONS WITH FASHION INDUSTRY MENTORS AND EXPERTS
I might have grown the country's largest online store for ethical and sustainable fashion, but I'm not the only expert who can help you, so you'll also learn from industry mentors, businesses or coaches who specialise in the month's topic. We come together on a group call so you can absorb and learn, but you'll also have the rare opportunity to ask direct questions from the mentors you wouldn't ordinarily have access to.
Q+A COMMUNITY CALLS
One of the biggest benefits of joining the Slow Fashion Circle, is being part of a community that shares values. Running a business is hard, but our community Q+A calls make the journey easier, and through our LIVE group calls once per month, you'll have direct access to me to ask for help, and you'll be able to ask the community for advice and guidance too. If you want to go fast, go alone, if you want to go far, go together!
BONUSES
Being part of the Slow Fashion Circle will help you grow your business and decrease your stress, but there's plenty of bonuses too! You'll receive a weekly email of marketing tips, motivation, call wrap up notes and industry news, so you're always informed and educated on all things slow fashion and business. Knowledge is power!
THE BEST PART
The Slow Fashion Circle is the practical, slow-fashion specific solution you need to increase your sales, increase your impact and run your business with purpose, joy and ease. Our calls are recorded, so you can show up LIVE if you want to, or watch them later when you have time. This is about you - so you can take what you need, and leave what you don't need, show up when you want to, or skip the sessions you're confident with. There's no judgement, no attendance list and no report card, just support, guidance, practical strategies and growth advice.
The Slow Fashion Circle is a supportive community and mentoring program designed specifically for slow fashion brands who need results, fast.
This is a tailored solution for your unique fashion brand, no matter where you are in business - starting out or scaling up.
Take what you need and leave what you don't need. Show up LIVE or catch up on recorded calls in your own time. Get involved with our private community or check in only when you need something.
The fashion industry is tough and growing a slow fashion brand is tougher, but tough doesn't mean impossible. It means you need a creative strategy, a little help and support, and the right connections.
It's what the Slow Fashion Circle is all about, and it's the solution I wish I had when I was growing Australia's largest online store for ethical and sustainable fashion. I could have used this then, but it's here for you, now.
Because let's face it. You can't launch a website, upload a few products, occasionally pop out an Instagram post, and expect your business to grow. Unfortunately it's not that simple.
But with the right community, the right strategies, and the right opportunity to ask for help - you can grow in a way that works for you.
The Slow Fashion Circle membership is your growth blueprint, and it includes fashion-specific growth strategies that actually work to supercharge your sales, boost awareness for your brand, offer you the support you need to scale stress-free, and increase conversions for your slow fashion business.
You'll learn must-know industry foundations, tried and tested growth methods, and future proofing frameworks to create a powerful strategy, so you can grow your ethical, sustainable, circular or slow fashion business the fun, easy and stress-free way.
This isn't just a membership, it's a movement.
The Slow Fashion Circle is a statement of positive change. It's a community of like-minded business founders who are using fashion as a force for good. It's your tribe, your business bible and your guide to better business.
You’ll finish every month inside the Slow Fashion Circle with a complete topic-specific strategy that you can start using straight away to get the results you need for growth. You'll have all the support, strategies and step-by-step manuals you need to move forward, take action, reach more customers, improve your conversions, increase your impact, and ultimately increase your sales.
This is not a boring online course.
This is an incredibly powerful and proven program specifically created for ethical, sustainable, circular and slow fashion businesses, labels, and brands.

The Slow Fashion Circle is designed to increase your sales and decrease your stress.
And you've landed here for a good reason.
this is the solution you've been looking for.
Running a fashion business is hard. The Slow Fashion Circle makes it easier.
I need help to make more sales but I can't afford much right now. Is this the cheapest option?
Yes! If you need just one of my online masterclass courses, you'll spend $497, and if that's all you need right now, that's great. But if you want to learn through the 12 essential pillars of fashion business growth, reduce your stress, increase your sales and turn your business into the best possible business it can be - you need the Slow Fashion Circle. If you buy 12 online masterclasses individually, you'll spend $5964, and I won't be there to help you through them or answer your questions. But, if you join the Slow Fashion Circle, you'll learn through the 12 essential pillars of fashion business growth and you'll have direct access to me (and incredible mentors!) to ask all the questions you need. Over the course of the year, you'll save yourself $4776.
I'm running a business and feel so busy already. Will I have time for the masterclass calls?
If you're committed to growth, you can find the time for yourself and your business! You can fit this membership around your existing work week, and tune in LIVE or watch the replays when you get a chance. You can come back to the recordings again and again whenever you need a refresher. Calls are available to access for 12 months and they include strategies to improve your business and save you time too, so you might feel busy now but with a little help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.
I don't have an advertising or marketing budget. Will I have to spend on Facebook ads to grow with these strategies?
Nope! I grew my six-figure business with a zero-dollar budget, and I made my first $500,000 in sales without spending a single dollar on Facebook advertising. I know how to make sales without a marketing budget and that's what I'm sharing with you - the free strategies I used to grow my business. I don't personally teach Facebook advertising because I've never had to use it! We do however, have masterclass calls with advertising professionals so you can learn about Facebook and Google Ads if you want to. Take what you need, and leave what you don't need! Everything else you'll learn inside the Slow Fashion Circle is free to implement, you'll just need to apply a little time and elbow grease.
I'm not tech savy. Do I have to use a complicated online program to access this community?
Nope! I got sick of online course platforms myself, so I've made this super easy for you. There's no tricky log ins, learning a new system or remembering your password. You'll be emailed all the links you need each month to tune into our calls, along with your video masterclass and tutorial recordings. Just follow the links in your email - easy! The Slow Fashion Circle is designed to be easy to use and easy to follow, so masterclass calls are recorded in a step-by-step format that you can re-watch, and downloads are delivered directly to your inbox to re-read, or revisit as much or as little as you need. Easy!
Is the Slow Fashion Circle for new or established fashion businesses?
Both. You're in the right place if you're new to running a business and you're also in the right place if you've been running your business for a while too! The Slow Fashion Circle is designed for ethical and sustainable fashion businesses of all sizes. You'll learn through a step-by-step process with videos, tutorials, workbooks, and downloadable templates, so it doesn't matter if your business is a month old, a year old or a decade old, you'll find the strategies and resources you need to increase your sales and improve your business. Business can always be better, no matter what stage of business you're in!
I've tried online courses and they haven't helped. How is The Fashion Advocate's Slow Fashion Circle different?
Spending money on growth is a big step, especially when the budget is tight, so I understand your hesitation. I've been disappointed with other online courses too, which is why I've created something truly unique. Our masterclass calls include only valuable information and you'll receive all the business blueprints you need. There's no fluff here! I'm here to make the world a better place through fashion - and that means helping you as much as I can by giving you everything I know, because your success means more of a positive impact! The Slow Fashion Circle is also specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm not sharing general information, I'm sharing industry-specific, niche-specific information. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of multiple slow fashion businesses, so I know what works and what doesn't. Most online courses are taught by people who operate out of a text book or people who have never actually owned and operated a fashion business, but I'm teaching tried and tested, real and reliable fashion industry-specific strategies for growth. It's real experience, not textbook or internet theory.

I spent my first five years in business stressed and in debt.
If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.
I WAS SO EXHAUSTED AND I WANTED TO QUIT.
Then I worked out a strategy that dramactially changed my business, increased my sales, and saved me time.
The Fashion Advocate is the #1 learning destination for ethical, sustainable, circular and slow fashion businesses, brands and labels.
Learn how to make more sales and make the world a better place with your fashion business.
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For every size business.
My Slow Fashion Circle membership is industry-specific and designed for every size of fashion business, big or small, solo-founder or team-leader. The strategies I teach will help you grow whether you're just starting out and need structure or you're established and want to scale.
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Guidance and motivation.
My industry-specific Slow Fashion Circle membership includes all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster serious business success.
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Tried and trusted strategies.
My industry-specific Slow Fashion Circle membership shares my tried, tested, trusted and proven strategies for fashion business success. I've worked with hundreds of brands big and small who testify again and again that my strategies improve their business and increase sales.
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Authentic and personal.
My industry-specific Slow Fashion Circle membership is authentic and personal to give you the mentoring and help you need to get practical answers to your questions. My video sessions are engaging, fun and easy to follow.
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Proven money making methods.
My industry-specific Slow Fashion Circle membership will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!
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Practical and actionable plans.
My industry-specific Slow Fashion Circle membership shares my time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. My courses come with practical plans that are easy to implement so you can take action today.
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No advertising budget needed.
My industry-specific Slow Fashion Circle membership includes all the free strategic steps I took to build a six-figure business on a shoestring budget. I'm sharing my six-figure blueprint and it doesn't include Facebook advertising or a marketing budget. My strategies only need your time!
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Done-for-you templates.
My industry-specific Slow Fashion Circle membership comes with easy to use and downloadable templates, fashion business strategies, plans and documents. Whatever course you take, you'll have everything you need to increase your sales and improve your business.
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Save money and avoid mistakes.
My industry-specific Slow Fashion Circle membership includes money-saving strategies to streamline your business and to help you avoid the most common mistakes you can make. Time is money, and I want to save you both so you can scale and succeed with your slow fashion business!
SLOW FASHION CIRCLE
A supportive community and mentoring program for slow fashion brands who need fast results.
CONTACT ME IF YOU WANT IN!
Created by a Harvard Business School Certified mentor and backed by industry experts.
Grow at your own pace. Show up to live calls or catch up on recordings in your own time.
Connect with a like-minded community of slow fashion founders and find support.
Take what you need and leave what you don't. This is a tailored solution for your individual business.

Tried and tested, trusted and proven.
The Fashion Advocate is a trusted name in the fashion industry and business space.
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