Meet Samantha Selby, the woman redesigning the way you run your business.
When you’re doing most of it yourself, the workload can feel relentless, and even when you’re doing everything “right”, it’s easy to find yourself running on empty.

We care about ethics, we care about sustainability, we care about our global people and we care about our planet.
PURPOSE
Because life is too short not to have one.
PEOPLE
Ethical wages are a must. Fair trade is essential.
PLANET
Sustainability is a non-negotiable. There is no Planet B.
PROFIT
Making money ethically means making a positive impact.
EMPOWERMENT
For you and for others. Knowledge is power.

MARGARET MEAD
The Fashion Advocate operates to the highest ethical and sustainable standards within our business, and we prioritise people and the planet.
We encourage and inspire our community of fashion brands to operate consciously and engage ethically with their own suppliers, contractors and staff.
We are passionate environmentalists, working towards a positive fashion future through the work we do every day at The Fashion Advocate, through the content we publish on our blog, and through our social presence. We believe a sustainable and circular fashion future is possible, where waste is recycled and reused, and the impact of the fashion industry is only positive.
We advocate for ethical working conditions, fair trade, and social equality.
The Fashion Advocate upholds our ethical responsibilities by:
The Fashion Advocate upholds our sustainability responsibilities by:
The Fashion Advocate upholds our social responsibilities by:
Each and every label we work with online at The Fashion Advocate also abides by our community guidelines which state:
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