Name: SLOW FASHION LAB business mentoring community for sustainable fashion brands, ethical labels and circular fashion businesses
Brand: THE FASHION ADVOCATE
Price: 998.0 AUD
Availability: InStock

Grow your sustainable fashion business with clarity, confidence and community.

Join a powerful mentorship and business ecosystem designed exclusively for sustainable fashion founders ready to scale without compromising their values.

Monthly mentoring masterclasses.
Practical growth workshops.
LIVE Q+A strategy calls.
Industry expert panels.
Group coaching sessions.
24/7 community support.

WANT TO KNOW IF THIS IS FOR YOU?

INBOX ME FOR SNEAK peek

Monthly LIVE mentoring masterclasses.

Our LIVE mentoring masterclass calls dive deep into the business side of slow fashion with powerful conversations and guided growth pathways. All calls are recorded so you can show up LIVE or watch the replay any time.
Monthly LIVE Q+A group strategy workshops.

Our LIVE Q+A strategy workshop calls are packed with step-by-step solutions to your slow fashion business challenges. Get the answers you need to move forward with clarity. No fluff, no jargon, just simple solutions.
Lifetime access to the vault of calls with 50+ industry experts.

Access 50+ replays and recordings of our LIVE masterclasses, mentor calls, and workshops. Learn at your own pace, skip forward or rewind back for a refresh when you need with no expiry. Serious lifetime access.

WELCOME TO THE SLOW FASHION LAB

The Slow Fashion Lab is a supportive, values-aligned community for fashion founders who care about people and the planet—and who want to grow their impact without compromising their wellbeing or their ethics.

Because running a sustainable fashion brand can be hard—and overwhelming.

You're juggling design, production, marketing, and finance—often alone.

You want to grow, but you don't know how, and you don't want to sell your soul.

You’re craving real business support from someone who understands your mission and your market.

This isn’t just about increasing sales (though that will happen). It’s about finally feeling seen, supported and connected on your journey while you change the world with your fashion business.

The best part? No subscriptions. No sneaky fees. Just one payment to join—and you’ve got lifetime access to everything inside.

Everything you need to grow a profitable, purpose-driven brand.

Monthly mentoring calls. Get expert eyes on your business.
Step-by-step growth curriculum. From strategy to sales, it’s all mapped out.
Private founders community. Connect, collaborate, and grow together.
Access to proven templates and tools. Skip the guesswork and save time.
PR, retail and wholesale growth. Get seen, stocked, and sold.

JOIN NOW

JOIN A LIKEMINDED COMMUNITY OF SLOW FASHION FOUNDERS

The strategy calls are invaluable.

"This was the best decision I have ever made! Claire has been nothing but supportive and her strategies and helpful tactics help me stay relevant and take my business from an unknown to the recognition that it deserves. Her weekly calls bring great insight and her continual strategies in managing a sustainable fashion business have been invaluable! I highly recommend!"
Peggy, Designer and Founder, Juliette et Felicity.
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Claire explains every step of the process.

"Claire gives me so much clarity into the content creating process and how to communicate my message to my clients. She explains every step of the process very clearly, which makes it so easy to put an effective plan in action. Her mentoring came into my life when I was feeling lost in my business. Her ongoing support makes you feel like you're not alone in the process! Thank so much for your support Claire!"
Fernanda, Founder and Designer, Fernanda Covarrubias.
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Claire is amazing to work with!

"Working with Claire and the The Fashion Advocate has been an amazing experience for us. As a label based in a small town of Western Australia, this has given the strategies and exposure we needed to break into the eastern market. Claire is amazing to work with."
Gaelle, Founder and Designer, Anjelms.
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Claire has been an amazing support.

"It's been comforting to talk through the mental load and hurdles with other small business owners in the same position and to pick Claire's brain on how to handle and prioritise it all. I'm much more motivated and feel like I am slowly gathering all the tools I need to help me through it. Claire has been an amazing support, she can relate exactly to where we are at and offer really helpful advice and strategies to simplify the most overwhelming tasks. The strategy calls have been amazing!"
Rebecca, Founder and Designer, Flipslide.
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WITH THE RIGHT STRATEGY AND SUPPORT—ANYTHING IS possible.

This is what your future looks like inside the Slow Fashion Lab:

You’re making consistent sales from aligned customers.
You’ve got a strategy—and support to execute it.
Your brand stands out in the slow fashion space.
You’re confident, empowered, and growing.
You stop second-guessing your strategy and start taking aligned action.
You grow your audience organically—no sleazy sales tactics or confusing tech.
You get personalised support from mentors who get slow fashion.
You connect with a community of founders who share your values and your struggles.
You build systems that actually support your sustainability goals.
Most importantly—you feel like you belong.

One Investment. Lifetime Access.

Meet your resident fashion industry experts, conscious marketing professionals, and slow fashion growth specialists.

Kirstie Clements

Former Editor in Chief, Vogue Australia
Kirstie is an Australian fashion industry icon, bestselling author, editor, journalist, keynote speaker, PR expert and in-demand fashion business mentor.
Marnie Goding

Founder and Designer, ELK The Label
Marnie is an ethical and sustainable fashion expert and an industry pioneer with 20 years experience building one of Australia's most recognised fashion brands, ELK.
Melanie Silva

VP and Managing Director, Google
Mel Silva is the VP and Managing Director for Google Australia and New Zealand and a Board Member of the Business Council of Australia. Mel is passionate about diversity, innovation and AI.
Megan Winter

Meta Ads Expert, Lume Marketing

Megan is an award winning growth-focussed marketing strategist, a Meta Ads expert and the Founder of Lume Marketing. She believes income and impact can coexist with the right strategy.
Athena Savvas

Sustainability and Impact Manager, DIISH
Athena is a professional do-gooder, dedicated to shaping a sustainable future for all. She's the Sustainability and Impact Manager at DIISH and host of The Sustainability Exchange podcast.
Jade Warne

Founder and Brand Strategist, Small Business Growth Club
Jade is a social media queen, content expert, brand strategist and the Founder of Small Business Growth Club, a digital membership that exists to make the hard business stuff easier.
Tahlia Crinis

PR Expert, Boss Media PR
Tahlia is an award-winning PR professional and the Founder of Boss Media PR, a boutique public relations firm. She's worked with high profile celebrities and cult-status fashion brands for over a decade, bringing a wealth of experience, knowledge and contacts to the table.
Rachael Calvert

Founder and Designer, MARVELL LANE
Rachael applies her passion for great design and her sustainability philosophies to MARVELL LANE, an Australian cult label changing the fashion, swimwear and lingerie offering for fuller busted women.
Anna Tillotson

Shopify Expert, House of Cart
Anna knows the ever-changing Shopify ecosystem inside and out. She's a passionate e-commerce expert specialising in next-level Shopify design and development to help her clients scale successfully.
Amber Hodgman

Head of Medley
Amber is the Head of Medley, an ethical Australian jewellery label with conscious design at its core. Amber's industry insight is rich and she brings her experience building a million-dollar jewellery brand to the table.
Jasmine Gescheit

Founder and Designer, Jasmine Alexa
Jasmine is a leader in the world of entrepreneurship and she inspires others to pursue their dreams fearlessly and embrace the challenges of building a successful business.
Karishma Kasabia

Industry Disruptor and Designer, Kholo
Karishma is your go-to hype girl, your cheer squad and your been-there-done-that industry disruptor. Her cult status size-inclusive ethical fashion label is proof that passion can overcome any challenge.

SLOW FASHION LAB

A mentoring program and supportive community for slow fashion founders

Regular price: $ 998.00 AUD
Regular price
Sale price: $ 998.00 AUD

Shipping calculated at checkout.

ONE TIME FEE FOR LIFE TIME ACCESS

Created by a Harvard Business School Certified mentor and backed by fashion industry experts.

Grow at your own pace. Show up live or catch up on recordings.

Connect with a like-minded community of slow fashion founders and find support.

Gain access to a valuable vault of fashion business strategy workshops and resources.

Stop second-guessing your strategy and start taking confident action.

EXCLUSIVE LIVE MASTERCLASSES

Join exclusive LIVE masterclasses with industry experts to gain actionable strategies, insights, and answers that elevate your slow fashion brand.
PRIVATE COMMUNITY ACCESS

Unlock 24/7 access to a private, values-aligned slow fashion community where founders connect, collaborate, and support each other.
EXPERT INDUSTRY GUIDANCE

Learn directly from expert mentors, coaches, and industry professionals who provide proven strategies and selling solutions to help you grow.
PRACTICAL GROWTH TIPS

Learn effective strategies to increase sales and feel empowered to make a meaningful impact in the fashion industry and build a business you love.
FUTURE PROOFING FRAMEWORKS

Access a powerful library of step-by-step guides, resources, and strategies to save time, gain clarity, and confidently grow your fashion business.
PROFIT BOOSTING MASTERPLANS

Master the core pillars of slow fashion business growth—from marketing and SEO to conversions—so you can boost sales and amplify your impact.
PRODUCTIVITY SYSTEMS

Learn to build powerful habits and productivity systems that boost sales, reduce stress, and make running your fashion business easier and more enjoyable.
TAILORED GROWTH SOLUTIONS

Learn tailored strategies to simplify your workflow, reduce stress, and run your business with ease, joy, and renewed inspiration.

IF IT'S NEEDED, WE COVER IT.

MARKETING

Our marketing calls are packed with all the strategies, support and plans you need to increase your sales and improve conversions. You'll learn the essential fashion business marketing strategies designed for serious brand growth, industry insider secrets to boost sales and marketing tactics to increase conversions.
ECOMMERCE ESSENTIALS

Learn growth-focussed ecommerce essentials to scale your fashion brand and increase your sales. You'll learn the fundamental ecommerce basics of website design, ecommerce optimisation, and the secrets of customer behaviour so you can drive traffic to your online store, increase your conversions and increase sales.
SOCIAL MEDIA

Learn how to turn followers into customers with the power of social media growth strategies so you can post, convert and sell. You'll learn the social media mistakes you should be avoiding, plus how to work with influencers, how to use UGC for sales, and how to nurture your social media following to boost sales.
LEGAL

Learn the essential legal basics of running a fashion business so you can build a strong foundation and protect your intellectual property. You'll learn how to establish the best company structure for your unique business, how to protect your brand, trademarking essentials, and the policies and procedures you need to have in place to operate legally in the fashion industry.
IMPACT + PURPOSE

Learn the foundations of impact-driven business so you can communicate your purpose and create a positive impact. You'll learn how to write a Corporate Social Responsibility Statement and how to donate within your budget, as well as how to attain the different accreditations and certifications available for your slow fashion brand.
ETHICS

Learn the essentials of ethical production and what it means to pay a living wage, not just a minimum wage. We cover ethical sourcing and manufacturing, how to find ethical suppliers and what to look out for, supplier agreements, ethical practices and what fair trade is all about, plus planning for the future of fashion as we shift to a more ethical industry.
CIRCULARITY + SUSTAINABILITY

You'll learn how to create a profitable and sustainable fashion business model, because sustainability is also about lasting in the fashion! You'll also learn about what it means to be truly sustainable, how to source sustainable fabrics, the best sustainable materials to use, what you can do to offset your carbon emissions, and how to create a long-term product stewardship scheme.
PACKAGING + POSTAGE

Learn how to strengthen your brand and deliver a beautiful customer experience with sustainable packaging. You'll learn about the most sustainable packaging options available on the fashion market, the biggest packaging mistake you can make and how to avoid it, circular packaging and how to deliver with cost-effective yet sustainable shipping options.
PR AND MEDIA

Learn powerful PR and media strategies that can turn your small fashion brand into a big one. We cover all things press releases and media features, how to land yourself in mainstream media and what to look for when working with PR agencies, plus fashion industry-specific strategies to grow your slow fashion brand in the media.
WHOLESALING

Learn how to create a wholesale-friendly pricing model and how to wholesale into stores to grow your brand. Learn about working with wholesale agencies, listing on wholesale platforms, and how to get into the likes of David Jones and Myer, as well as the essential wholesale contracts, assets and systems you need to be wholesale-ready.
ACCOUNTING

Learn the essential accounting and book-keeping basics so you can build a strong fashion business foundation including pricing your products for growth, financial groundwork, and money management. You'll learn how to create a profit and loss statement, how to forecast your budget, and when to start paying yourself a regular wage.
EDM + NEWSLETTERS

You'll learn how to build your conscious fashion business by nurturing your customers with strategic EDMs and newsletters. You'll learn the step-by-step process of automated emails, how to nurture your community through EDMs, which platforms to use, and how to increase sales through your newsletters.
MINDSET

You'll learn how to avoid burnout and run a business with ease, manage your workload effectively with planning tools and tips, and how to structure your workflow so it's doable. This is about decreasing stress while you increase sales. You'll learn essential mindset, health and wellness foundations to keep yourself and your fashion business afloat.
SEO

You'll learn the pillars of ecommerce SEO so you can implement growth strategies straight away and increase your online traffic, increase your digital presence, and drive more customers to your online store. A good SEO strategy is essential for growth, so you'll gain SEO superpowers to increase sales and make reaching new customers a lot easier!
CUSTOMERS + COMMUNITY

Without customers, you don't have a business, so focussing on your customer target markets and fostering a good community is important. Our customer and community calls are about building your slow fashion business blocks around the people who keep your business alive - your customers - and you'll learn the must-know strategies to keep your customers coming back.
BRANDING

Building a strong slow fashion brand is about having a strong presence - on and offline. You'll learn how to develop a branding strategy that translates to sales, increases your reach, fosters great relationships with your customers, and increases your impact. This is about establishing your slow fashion business as the go-to brand in your niche!

This isn't just a membership, it's a movement.

The Slow Fashion Lab is a statement of positive change. It's a community of like-minded business founders who are using fashion as a force for good. It's your tribe and your guide to better business.

You'll have all the support, strategies and systems you need to move forward, take action, reach more customers, improve your conversions, increase your impact, and grow your sales.

The Fashion Advocate retail ecommerce membership community growth course for ethical sustinable and slow fashion brands and labels best online

The Slow Fashion Lab will help you increase your sales and decrease your stress.

And you've landed here for a good reason.

Your people are here. Your growth starts here. Let’s do this—together.

this is the solution you've been looking for.

The Fashion Advocate's SLOW FASHION LAB membership is specifically designed for...

ETHICAL FASHION BRANDS

This membership is designed for emerging and established ethical fashion brands and slow fashion labels.
SUSTAINABLE FASHION LABELS

This membership is designed for emerging and established sustainable fashion brands, labels and businesses.
CIRCULAR FASHION BUSINESSES

This membership is designed for emerging and established circular brands and recycled fashion businesses.
PURPOSE-DRIVEN RETAILERS

This membership is designed for emerging and established purpose-driven fashion retailers and stores.

Running a fashion business is hard. The Slow Fashion Lab makes it easier.

I'm running a business and feel so busy already. Will I have time for the masterclass calls?

You can fit this membership around your existing work week. Tune in LIVE or watch the replays when you get a chance. You can come back to the recordings again and again whenever you need a refresher. Calls are recorded and your once-off joining fee gives you lifetime access. Calls include strategies to improve your business and save you time too, so you might feel busy now but with a little help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.

I don't have an advertising or marketing budget. Will I have to spend on Facebook ads to grow with these strategies?

Nope! I grew my six-figure business with a zero-dollar budget, and I made my first $500,000 in sales without spending a single dollar on Facebook advertising. I know how to make sales without a marketing budget and that's what I'm sharing with you - the free strategies I used to grow my business. We host a Facebook advertising masterclass for those who are ready for that step, but the rest of the teachings include organic growth methods. You can learn about Facebook and Google Ads if you want to. Take what you need, and leave what you don't need! Everything else you'll learn inside the Slow Fashion Lab is free to implement, you'll just need to apply a little time and elbow grease.

I'm not tech savy. Do I have to use a complicated online program to access this community?

Nope! I've made this super easy for you. You'll be emailed all the links you need each month to tune into our calls, along with your video masterclass and tutorial recordings. Just follow the links in your email - easy! The Slow Fashion Lab is designed to be easy to use and easy to follow, so masterclass calls are recorded in a step-by-step format that you can re-watch, and downloads are delivered directly to your inbox to re-read, or revisit as much or as little as you need. Easy!

Is the Slow Fashion Circle for new or established fashion businesses?

Both. You're in the right place if you're new to running a business and you're also in the right place if you've been running your business for a while too! The Slow Fashion Lab is designed for ethical and sustainable fashion businesses of all sizes. You'll learn through a step-by-step process with videos, tutorials, workbooks, and downloadable templates, so it doesn't matter if your business is a month old, a year old or a decade old, you'll find the strategies and resources you need to increase your sales and improve your business. Business can always be better, no matter what stage of business you're in!

I've tried online courses and they haven't helped. How is The Fashion Advocate's Slow Fashion Lab different?

Spending money on growth is a big step, especially when the budget is tight, so I understand your hesitation. I've been disappointed with other online courses too, which is why I've created something truly unique. Our masterclass calls include only valuable information and you'll receive all the business blueprints you need. There's no fluff here! I'm here to make the world a better place through fashion - and that means helping you as much as I can by giving you everything I know, because your success means more of a positive impact! The Slow Fashion Lab is also specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm not sharing general information, I'm sharing industry-specific, niche-specific information. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of multiple slow fashion businesses, so I know what works and what doesn't. Most online courses are taught by people who operate out of a text book or people who have never actually owned and operated a fashion business, but I'm teaching tried and tested, real and reliable fashion industry-specific strategies for growth. It's real experience, not textbook or internet theory.

The Fashion Advocate's SLOW FASHION LAB is the #1 community for ethical, sustainable, circular and slow fashion businesses, brands and labels.

Learn how to make more sales and make the world a better place with your fashion business.

For every size business.

The Slow Fashion Lab community membership is industry-specific and designed for every size of fashion business, big or small, solo-founder or team-leader. The strategies you'll learn will help you grow whether you're just starting out and need structure or you're established and want to scale.
Guidance and motivation.

The industry-specific Slow Fashion Lab community membership includes all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster business success.
Tried and trusted strategies.

The industry-specific Slow Fashion Lab community membership is about tried, tested, trusted and proven strategies for fashion business success. This has helped hundreds of brands big and small who testify again and again that these strategies improve their business and increase sales.
Authentic and personal.

The industry-specific Slow Fashion Lab community membership is authentic and personal to give you the mentoring and help you need to get practical answers to your questions. The video sessions are engaging, fun and easy to follow.
Proven money making methods.

The industry-specific Slow Fashion Lab community membership will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!
Practical and actionable plans.

The industry-specific Slow Fashion Lab community membership shares time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. Each video comes with practical plans that are easy to implement so you can take action today.
No advertising budget needed.

The industry-specific Slow Fashion Lab community membership includes all the free strategic steps you can take to build your business on a shoestring budget. I share my six-figure strategies and they don't include Facebook advertising or a marketing budget. These strategies only need your time!
Done-for-you templates.

The industry-specific Slow Fashion Lab community membership comes with easy to use downloadable templates, fashion business strategies, plans and documents. You'll have everything you need to increase your sales and improve your business.
Save money and avoid mistakes.

The industry-specific Slow Fashion Lab community membership includes money-saving strategies to streamline your business and to help you avoid the most common mistakes slow fashion brands make. Time is money, and I want to save you both so you can scale and succeed with your slow fashion business!

BREAK THE STRESS CYCLE AND INCREASE SALES

If you're struggling to make sales or you're stressed and chasing your tail, joining the Slow Fashion Lab will give you the business strategies and fashion-specific support you need to make changes today and improve your business.
FIND YOUR TRIBE AND FEEL SUPPORTED

The Slow Fashion Lab is about growing your business, but it's also about growing yourself. You'll connect with a supportive community of like-minded slow fashion business founders who get what it's like running a fashion business.
OVERCOME THE OVERWHELM AND GROW

The struggle is real and it's easy to get overwhelmed by your to-do list. Joining the Slow Fashion Lab will help you overcome the overwhelm and streamline your workload so you can scale, grow and enjoy the journey.