The tried, tested, trusted and proven framework to increase your sales, build a profitable brand and run a purpose-driven business without burning out by The Fashion Advocate leading expert industry consultant advisor

live 12-week coaching program

We've started but it's never too late! Email me.

Build a profitable slow fashion brand with a sustainable strategy.

My TFA FRAMEWORK is a tried, tested, trusted and proven system to increase your sales, build a profitable brand and run a purpose-driven business without burning out.

SAVE MY SEAT

You're busy enough so I'll keep this short.

12 WEEKS
In just 12 weeks, you’ll go from second-guessing yourself and scrambling for sales to having a clear strategy, aligned systems, and the confidence to grow your slow fashion brand sustainably.

10 SPOTS
I only take 10 founders per group so you get hands-on support, direct feedback, and a tight-knit community of designers who understand your world. Everything is tailored to your unique sustainable fashion brand.

1 GOAL
The goal is simple: grow a profitable, purpose-driven fashion business that supports your life instead of draining it. Together, we’ll build you a brand that feels good, does good, and pays you really well.

I've helped hundreds of brands scale sustainably.

  • The Fashion Advocate slow ethical sustainable mentor coach marketing course program community digital group online made in Australia Slow Made Sales Lab

    "The strategy calls have been amazing with super helpful tips and strategies that are tailored to sustainable fashion businesses and are broken down into bitesize pieces that even I can digest and implement with my full schedule!"

    Rebecca R
    Founder and Designer
    Flipslide

  • The Fashion Advocate Australian Brisbane expert fashion industry sustainable consultant mentor business coach slow fashion

    "You've been instrumental in helping me through my foundational processes and re-inspiring me to continue with this amazing brand I am building. Thank you for the confidence and the encouragement."

    Sophie V
    Founder and Designer
    La Sierra

  • The Fashion Advocate Australian Brisbane expert fashion industry sustainable consultant mentor business coach slow fashion Mad Nomad New Zealand

    "Working with The Fashion Advocate has been a very positive journey, and I can wholeheartedly recommend Claire's mentoring to anyone looking to navigate the sustainable fashion world."

    Bibi M
    Founder and Designer
    Mad Nomad

  • The Fashion Advocate Australian Brisbane expert fashion industry sustainable consultant mentor business coach slow fashion Matilda Life

    "Claire is a really smart and successful woman and she's a force in her field. She really understands the digital space. Claire's positive attitude is infectious and she gives you the confidence to know you can do something like this. Claire, you are amazing."

    Jo M
    Founder and CEO
    Matilda Life

  • The Fashion Advocate Australian Brisbane expert fashion industry sustainable consultant mentor business coach slow fashion Mister Bladin

    "Claire has been integral to my brand growth. I was sick of everyone telling me the only way to grow was Facebook ads but Claire showed me so many alternative and free growth strategies that actually worked."

    Rick B
    Founder and Designer
    Mister Bladin

  • The Fashion Advocate slow ethical sustainable mentor coach marketing course program community digital group online made in Australia Anjelms

    "Working with Claire and the team at The Fashion Advocate has been an amazing experience for us. As a label based in a small town of Western Australia, she has been able to offer us the strategies and exposure we needed to break into the eastern market."

    Gaelle B
    Founder and Designer
    The Anjelms Project

  • "As scary as all of this has been, it’s already working. With the price rise, my own perception of what I offer has changed. My gratitude has been off the charts every time I see an order pop up on my website. Now I’m feeling heaps more in touch with the value of what I bring to the world."

    Clare G
    Founder and Designer
    Slow Fashion Australia

  • "If you’re struggling to make sales and feel like your social media efforts aren’t getting results, I can’t recommend Claire’ enough. It was a game-changer for my business. Claire teaches practical, no-fluff strategies. Best of all, you can apply everything she teaches without spending money on ads or offering discounts! If you're looking for real results, Claire’s help is worth it!"

    Denise D
    Founder
    Slappas Thongs

The Fashion Advocate pre-launch pre-sales strategy for ethical sustainable circular slow fashion brands and labels top Australian fashion expert mentor

More sales. More time. More growth. More joy.

You deserve a brand that pays you well and brings you joy. But I know how hard it is.

When I built one of the country's largest sustainable fashion stores, the early years were brutal. I was broke, stressed, and ready to quit.

Then I discovered a framework that worked.

It took me from in debt to over $500k without ads, I earned 19 awards, and I fell in love with my business again.

Now it's all yours so you can build a profitable, purpose-driven brand and use fashion as a force for good.

Here's how the TFA FRAMEWORK works.

Each week, you'll access a practical masterclass on a targeted business area.

You'll also receive the action plan to create your strategy for that topic.

Then, we'll come together for a weekly group coaching call to workshop any questions or challenges you have.

The process is simple...

  1. Watch and learn.
  2. Map out your strategy.
  3. Fill in the gaps with mentoring.

Over 12 weeks we'll work strategically through the foundations of slow fashion business growth including...

1. Mindset: Learn the tools to avoid burnout, manage stress, and build confidence as a founder. Result: A calm, focused, stress-free business you actually enjoy running.

2. Purpose-driven foundations: Root your brand in clear values and a mission that resonates with ethical customers. Result: A purpose-led business that attracts the right people and grows with integrity.

3. Ditch the boring business plan: Create a simple, practical plan that blends profit with purpose. Result: A roadmap you’ll actually use to reach your goals.

4. Find customers who love to shop: Identify your ideal customer and speak directly to their desires and needs. Result: Effortless sales because you’re marketing to the right audience.

5. Get comfortable with money: Learn ethical pricing and profit strategies that sustain both you and your vision. Result: A profitable business model that finally pays you what you deserve.

6. Build a damn good brand: Craft a brand identity, story, and visuals that people remember and trust. Result: A brand people want to buy from and proudly support.

7. High converting website basics: Optimise your online store for seamless shopping and higher conversions. Result: A beautiful, functional website that turns browsers into buyers.

8. Use SEO to triple your traffic: Apply simple, repeatable SEO strategies that work in an hour a week. Result: Thousands of organic visitors discovering your brand — for free.

9. The ultimate organic marketing plan: Learn my proven free growth system that made me over $500k in sales, no ads! Result: A daily action plan to grow your reach without wasting money on ads.

10. Social media without the silly dances: Build a community, attract your ideal customers and grow traffic with authentic, values-aligned content. Result: A social media presence that feels easy, fun, and true to your brand.

11. Wholesale made easy: Pitch and secure stockists with a simple, repeatable strategy. Result: Expanded revenue streams and get your products stocked in stores.

12. Go from $100K to $500K and beyond: Scale sustainably with PR, partnerships, and events without losing your soul. Result: A roadmap to big growth that’s ethical, sustainable, and aligned.

This is not your average boring business program.

  • Lifetime access to a real resource library.

    No generic crap or theory. You’ll get a curated library of masterclasses and workshops designed for slow fashion founders, packed with actionable strategies you can implement the same day.

  • Bonus community that cares.

    Gain bonus access (value $998) to my Slow Fashion Lab. It's a private community where ethical founders swap supplier tips, celebrate wins, and support each other through the tough days with genuine collaboration.

  • Industry-tested guidance.

    Learn directly from an award-winning mentor who built one of the largest ethical fashion platforms without ads. You’ll get proven, sustainable strategies created for slow fashion, not recycled corporate advice.

  • Sales strategies that feel good.

    You’ll learn how to increase sales without compromising your values. From ethical pricing to organic marketing, every tactic aligns with your mission so growth feels authentic and empowering.

  • Systems that free up your time.

    Finally, frameworks that work with a creative brain. Simple, step-by-step guides to streamline your workflow, save hours each week, and reduce the stress of doing everything yourself.

  • Future-proof your fashion brand.

    Discover strategies designed to help your business thrive long-term in a changing fashion landscape. From SEO to wholesale to PR, you’ll be ready to adapt and grow with confidence.

Sales Booster Blueprint for Ethical and Sustainable Slow Fashion Brands

If you're not happy running your fashion business, it's time for change.

You've landed here for a reason.

But you're worried this is like the last business course you invested in and got nothing out of.

The TFA Framework is different.

It’s built by a slow fashion founder for slow fashion founder founders, with practical tools, tailored support, and strategies that actually work.

Running a fashion business is hard. The TFA FRAMEWORK makes it easier.

I'm running a business and feel so busy already. Will I have time for this?

You can fit this around your existing work week. Tune in LIVE or watch the replays when you get a chance. You can come back to the recordings again and again whenever you need a refresher. Calls are recorded and you have lifetime access to the resources. This system includes strategies to improve your business and save you time too, so you might feel busy now but with a little help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.

I don't have an advertising or marketing budget. Will I have to spend on Facebook ads to grow with these strategies?

Nope! I grew my six-figure business with a zero-dollar budget, and I made my first $500,000 in sales without spending a single dollar on Facebook advertising! I know how to make sales without a marketing budget and that's what I'm sharing with you - the free strategies I used to grow my business. You have access to a Facebook advertising masterclass if you're ready for that step, but the rest of the teachings include organic growth methods. You can learn about Facebook and Google Ads if you want to. Take what you need, and leave what you don't need! Everything else you'll learn iwith the TFA FRAMEWORK is free to implement, you'll just need to apply a little time and elbow grease.

I'm not tech savy. Do I have to use a complicated online program to access this course?

I've made this super easy for you. You'll be emailed all the links you need to access our all-in-one platform, Skool. Just follow the links in your email - easy! This is designed to be easy to use and easy to follow, so masterclass calls are recorded in a step-by-step format that you can re-watch, and replays are stored in your private Skool library to re-watch or revisit as much or as little as you need. Easy!

Is the TFA FRAMEWORK for new or established fashion businesses?

Both. You're in the right place if you're new to running a business and you're also in the right place if you've been running your business for a while too! The TFA FRAMEWORK is designed for ethical and sustainable fashion businesses of all sizes. You'll learn through a step-by-step process with videos, tutorials, workbooks, and downloadable templates, so it doesn't matter if your business is a month old, a year old or a decade old, you'll find the strategies and resources you need to increase your sales and improve your business. Business can always be better, no matter what stage of business you're in!

I've tried online courses and they haven't helped. How is the TFA FRAMEWORK different?

Spending money on growth is a big step, especially when the budget is tight, so I understand your hesitation. I've been disappointed with other online courses too, which is why I've created something truly unique. Our masterclass calls include only valuable information and you'll receive all the business blueprints you need. There's no fluff here! I'm here to make the world a better place through fashion - and that means helping you as much as I can by giving you everything I know, because your success means more of a positive impact! The TFA FRAMEWORK is also specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm not sharing general information, I'm sharing industry-specific, niche-specific information. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of multiple slow fashion businesses, so I know what works and what doesn't. Most online courses are taught by people who operate out of a text book or people who have never actually owned and operated a fashion business, but I'm teaching tried and tested, real and reliable fashion industry-specific strategies for growth. It's real experience, not textbook or internet theory.

  • For every size business.

    The TFA FRAMEWORK is industry-specific and designed for every size of fashion business, big or small, solo-founder or team-leader. The strategies you'll learn will help you grow whether you're just starting out and need structure or you're established and want to scale.

  • Guidance and motivation.

    The industry-specific TFA FRAMEWORK includes all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster business success.

  • Tried and trusted strategies.

    The industry-specific TFA FRAMEWORK is about tried, tested, trusted and proven strategies for fashion business success. This has helped hundreds of brands big and small who testify again and again that these strategies improve their business and increase sales.

  • Authentic and personal.

    The industry-specific TFA FRAMEWORK is authentic and personal to give you the mentoring and help you need to get practical answers to your questions. The video sessions are engaging, fun and easy to follow.

  • Proven money making methods.

    The industry-specific TFA FRAMEWORK will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!

  • Practical and actionable plans.

    The industry-specific TFA FRAMEWORK shares time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. Each video comes with practical plans that are easy to implement so you can take action today.

  • No advertising budget needed.

    The industry-specific TFA FRAMEWORK includes all the free strategic steps you can take to build your business on a shoestring budget. I share my six-figure strategies and they don't include Facebook advertising or a marketing budget. These strategies only need your time!

  • Done-for-you templates.

    The industry-specific TFA FRAMEWORK comes with easy to use downloadable templates, fashion business strategies, plans and documents. You'll have everything you need to increase your sales and improve your business.

  • Save money and avoid mistakes.

    The industry-specific TFA FRAMEWORK includes money-saving strategies to streamline your business and to help you avoid the most common mistakes slow fashion brands make. Time is money, and I want to save you both so you can scale and succeed with your slow fashion business!

  • Break the stress cycle.

    If you're struggling to make sales or you're stressed and chasing your tail, following the TFA FRAMEWORK will give you the business strategies and fashion-specific support you need to make changes today and improve your business.

  • Find your tribe and feel supported.

    The TFA FRAMEWORK is about growing your business, but it's also about growing yourself. You'll connect with a supportive community of like-minded slow fashion business founders who get what it's like running a fashion business.

  • Overcome the overwhelm and grow.

    The struggle is real and it's easy to get overwhelmed by your to-do list. Joining the TFA FRAMEWORK program will help you overcome the overwhelm and streamline your workload so you can scale, grow and enjoy the journey.

Tried, tested, trusted and proven.

The Fashion Advocate is an award-winning business and a trusted name in the fashion industry.
We've been featured in...