12 weeks. 10 spots. Life-changing work for sustainable fashion founders.

The TFA Framework 2025 cohort is officially open. Brace yourself, this is seriously transformational stuff.

I'm talking going from debt to $500k kind of transformational stuff.

I'm talking going from borrowing against the mortgage to keep the business afloat to $50k months.

I'm talking making $12k in two weeks. That's the kind of results my clients are getting using my systems.

And it's pretty close to home for me, because I had to nearly-lose-it-all to work this system out, but now it's here to help you grow, because if you're using fashion as a force for good, I don't want you to struggle like I did.

In two weeks, we kick off. 

The TFA Framework is a live 12-week mentoring program designed exclusively for slow and sustainable fashion founders who are ready to grow their sales, raise their prices with confidence, and finally run a business that supports their life instead of draining it.

This is not a standard business course. It’s the framework I built through years of trial, error, and resilience. The framework I used to...

  • Grow one of the largest online stores for ethical and sustainable fashion.
  • Go from stressed and in debt to more than $500k in sales.
  • Do it without ads, without AI (wild, we did that back then), without shortcuts, and without compromising my values.

You’re busy, so here’s the short version...

  • 12 weeks → practical strategies and tailored mentoring.
  • 10 spots → small group for maximum support and meaningful results.
  • 1 goal → to help you grow a profitable, purpose-driven brand you love.

Every week you get...

  • A practical masterclass → Step-by-step training on one key area of slow fashion business growth (pricing, SEO, branding, wholesale + more).
  • An actionable strategy plan → Clear, simple steps to apply what you’ve learned directly to your own brand.
  • A live group coaching call → Personal feedback, tailored guidance, and the chance to workshop your challenges with me in real time.
  • Support + community → Connect with other slow fashion founders who are on the same path and understand your world.

The TFA Framework has been tried, tested, trusted, and proven by hundreds of slow fashion founders. It works because it is designed by a sustainable fashion founder, for sustainable fashion founders.

It addresses the challenges unique to sustainable and ethical brands: undercharging, inconsistent sales, burnout, and the constant fear of 'selling their soul' just to get by.

We start in September with an intimate cohort of just 10 slow fashion founders. Over 12 weeks, we’ll work through the proven steps to increase your sales, build a profitable brand, and create a business that sustains you instead of exhausting you.

If you’re ready to take your brand to the next stage with strategies that actually work, follow the trail for all the details.

Claire x

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW