If there’s one part of running a fashion business that sends your brain into a spin, it’s pricing.
It’s emotional. It’s overwhelming. And for so many slow fashion founders, it feels like trying to solve a puzzle with half the pieces missing.
Maybe you've pulled prices out of thin air. Maybe you've copied what someone else is doing and hoped for the best. Maybe you've stayed small because you don’t feel confident enough to increase your prices—and even if you did, you’re not sure your customers (or stockists) would understand the value.
Sound familiar?
If you’ve ever wrestled with that heavy feeling of 'Am I charging too much or not enough?', Tuesday's live masterclass is for you. And it might just be the shift your business has been waiting for.
Because pricing is not just about numbers.
Most of the advice out there tells you to 'charge your worth' or 'use a keystone markup.' But when you're running a purpose-driven, small-batch, ethical fashion brand, those rules rarely fit the full picture.
You're not churning out fast fashion. You're not ripping off your makers. You're not using the cheapest possible fabrics. You've chosen to do things differently, better. You care about your customers, your impact, and your mission.
And yet, even with all that good stuff, if your pricing strategy isn’t working, you’ll feel stuck.
Stuck undercharging. Stuck overdelivering. Stuck wondering why you're always busy but never seeing your bank account reflect your hard work.
And this is why your pricing strategy is the backbone of your business model.
It determines how much you can pay yourself. How you grow. Whether you can afford team support. Whether you can expand into wholesale.
So no, it’s not 'just numbers.' It’s your power. Your path to sustainability. Your future.
And that’s exactly what we’re diving into in this game-changing masterclass inside the Slow Fashion Lab.
Introducing: Pricing for profit with Marnie Goding, Co-Founder of ELK The Label.
I am beyond excited to welcome Marnie Goding, co-founder of one of Australia’s most respected ethical and sustainable fashion brands, ELK The Label, into the Lab for a deep-dive pricing session like no other.
This isn’t surface-level theory or generic formulas you’ve heard a hundred times. This is real, raw, behind-the-scenes wisdom from someone who’s built a globally recognised brand from the ground up—without selling out her values.
Marnie is taking us right back to where it all began—how she priced ELK’s very first garments, what she got right, what she learned the hard way, and how her pricing model has evolved to support real, sustainable growth over time.
Here's what you'll learn in the masterclass...
- How Marnie priced ELK's early collections and what she'd do differently now.
- The exact formulas she uses today for direct-to-consumer and wholesale pricing.
- What she includes in cost of goods sold (COGS) vs. what she considers operational costs.
- Her non-negotiables when it comes to sustainable margins.
- How to create a pricing strategy that reflects your values and supports your lifestyle.
- The mindset shifts that move you from survival mode to sustainable scale.
This masterclass is for you if you’ve ever pulled a price out of thin air because you didn’t know where to start, you’ve avoided raising your prices out of fear people won’t buy, you’ve felt guilty charging more because you're in it for the purpose—not just the profit, or you’re constantly busy but not seeing the financial return you deserve.
Friend, you are not alone. This is one of the most common and emotionally charged challenges for slow fashion founders. And you shouldn’t have to figure it out on your own.
Let's build pricing confidence, together.
Inside the Slow Fashion Lab, I'm not here to shame your past pricing decisions or force you into some rigid formula that doesn’t align with your values.
I'm here to give you tools. I'm here to give you clarity. And I'm here to help you make empowered, informed decisions that support your mission and your money.
Because if you're doing something good for the world with your fashion business, I want to help you do more of it.
And that starts with a pricing strategy that actually works, and Marnie Goding is one of the best-placed experts to open your mind to it.
She's the co-founder of ELK The Label, a brand that has redefined what it means to grow ethically, thoughtfully, and sustainably in the fashion industry. With over two decades of experience building a values-led business from scratch, Marnie understands firsthand the challenges of pricing in a way that’s both fair and financially viable.
She’s walked the path. She’s navigated wholesale margins, team growth, and customer education. And now, she’s here to share it all with you—no fluff, no gatekeeping.
When: Tuesday, 29th July, 9.30am AEST.
Where: Live on Zoom, members-only access inside the Slow Fashion Lab.
Replay: Available for members.
You’ll walk away from this masterclass not just with formulas and frameworks, but with clarity and confidence—two of the most powerful tools a founder can have—because your work deserves to be valued.
Pricing isn't just about covering your costs. It’s about valuing your time, your energy, your skills, your creativity, and your impact.
Because fashion isn’t bad. Fast fashion is bad. Slow fashion is good—and we need more of it.
This masterclass is your opportunity to stop undercharging, stop second-guessing, and start building a business that truly sustains you as much as it sustains the planet.
This is your sign. Your vibe attracts your tribe—and you’ve just found yours.
Join the Slow Fashion Lab now to gain LIVE access to this masterclass (and the opportunity to ask Marnie anything), plus gain lifetime access to our past and future calls with fashion industry experts, mentors and business coaches.
Let’s grow your business the sustainable way.
Claire x
