It’s tempting to believe that if we just push harder, post more, spend more, hustle more, we’ll get where we want to go. But more doesn’t always equal better.
In fact, more often than not, it leads to burnout, confusion, and a brand that feels scattered instead of strong.
If you’ve ever felt like you’re stuck on a hamster wheel chasing every marketing trend, pouring time into Instagram with little return, or asking yourself whether you should be running ads just to keep up, you might be stuck believing the 'more is more' myth.
And don't worry, so many slow fashion founders feel the same. Join the club. You want to grow, but instead of clarity, you’re left with overwhelm, second-guessing, and exhaustion. It's so common, too common.
But recognising that bottle neck is then the shift begins, because growth isn’t about doing everything.
It’s about doing the right things in the right order, at the right time.
Inside our most recent Office Hours call for the Slow Fashion Lab, we unpacked this truth with raw honesty and practical guidance. We mapped out why ads aren’t a silver bullet, why your words matter more than polished campaigns, and how to simplify your marketing so it actually works for you.
Because the Slow Fashion Lab isn't about hacks or trends. It’s about building your brand with intention. It’s about stripping back the noise so you can focus on what really creates traction: clarity in your message, consistency in your marketing, and confidence in your value.
When you join the Slow Fashion Lab, you'll have access to this replay to learn...
- Why ads should amplify, not replace, your marketing, and how to know if you’re ready for them.
- How to build visibility with organic content that attracts aligned customers, without burning through your budget.
- How to use SEO, blogs, and Pinterest strategically to drive traffic that converts.
- How to transform your product copy from flat descriptions into visceral, storytelling-rich content that makes customers feel your garments.
- How to embrace markets, collaborations, and community platforms as sustainable ways to grow your reach.
- How to optimise your time by automating non-strategic tasks, so you can focus on creativity, connection, and growth.
If you’ve ever felt overwhelmed, bogged down, or like you're not reaching your ideal customers, this is exactly why the Slow Fashion Lab exists.
Growth doesn’t come from doing more. It comes from doing less, but doing it with intention, clarity, and support.
And this is why joining the Lab is so powerful. Because I don’t just hand you another list of “shoulds.” We sit in conversation, we learn through masterclasses, and we do it together, mapping out solutions as a collective, so you can see the clear path forward, instead of being stuck in the mud on your own, asking a million questions with no answers.
This isn’t just another program. It’s a community where you get real-time coaching, collective wisdom, and grounded strategies that actually work for slow fashion founders.
You don’t have to figure it all out alone. You don’t have to burn out chasing visibility. You don’t have to keep wondering if you’re doing enough.
The Slow Fashion Lab is where clarity, community, and strategy meet. It’s where you stop spinning your wheels and start walking a path that feels sustainable and true to you.
Are you ready to stop doing more, and start doing what matters? Join me in the Lab and let’s map out your next level of growth, together.
Claire x
