If you’re someone who loves a good colour-coded calendar, a beautifully mapped out plan, and the feeling of being organised, but you also know how quickly plans can fall apart once real life kicks in, join the club.
Planning a year in advance for your sustainable business can feel exciting and heavy, satisfying and terrifying, all at the same time.
There's so many things you want to do: grow sales, reach more customers, show up more consistently online, maybe even land media features or collaborations. But trying to do it all and having all that rolling around in your head leads to one of two outcomes: feeling stressed and rushing to do everything at once, or feeling so overwhelmed you do nothing at all.
This is especially true if you're building a sustainable fashion, beauty and lifestyle business, because the world's problems feel so urgent. You’re not just growing a brand; you’re building something purpose-led, intentional and meaningful, and the world needs it, yesterday.
And this is why most annual business plans don't work.
They're like New Year's resolutions. They're lofty. They're too vague. They're big and audacious but there's no step-by-step guide.
So the problem isn’t that you don’t have good goals. It’s that traditional business planning methods often skip the most important thing: breaking those goals down into bite-sized actionable and actually doable daily to-dos.
Writing 'make more sales' or 'grow on Instagram' at the top of a page doesn’t magically tell you what to do on a Tuesday morning when you sit down to work. Without structure, even the most exciting goals can feel overwhelming, and you simply won't achieve them.
Because when things feel overwhelming, we tend to react instead of plan, jump between tasks without focus, bury our heads in the sand and do nothing, or make ourselves feel 'busy' without making real progress.
And what’s missing isn’t motivation or discipline. What's missing is a system that turns big goals into small, doable steps.
When you have small, doable steps in front of you instead of a gigantic looming lofty goal, you have a calmer way to plan your sustainable business year, and a more practical way to work through it too.
Inside my Lab, we start annual planning differently. Instead of asking you to decide everything at once, we slow things down and work in layers. We start with the year, then break things down into quarters, then months, then weeks, then clear daily actions.
This approach allows you to see the big picture and understand exactly what needs to happen day to day to get there. It creates momentum without pressure and structure without stress.
It’s planning that works with your energy, not against it.
And it's the perfect time of year for my live annual planning and business strategy session to give you a clear path ahead for 2026. It's open to sustainable fashion, beauty and lifestyle business founders at all stages, and it's completely different to what you've ever been told about annual planning.
This session isn’t about telling you what your goals should be. It’s about helping you create a plan that feels aligned, realistic and achievable, on your terms, on your time, in a way that works for you.
During the session, we...
- Map out your annual business goals clearly.
- Break them down into quarters, months, weeks and daily actions.
- Create systems you can follow, not just intentions you write down.
- Get honest about your capacity to create a work week you actually want.
Whether your focus is sales, marketing, social media, PR or growth in general, the structure adapts to your goals.
Want to make more sales this year? We’ll map out your annual sales strategy and turn it into daily and weekly actions you can actually implement.
Want to grow your social media following? We’ll break that number down into consistent, manageable actions instead of guesswork.
Want to secure more media coverage or PR opportunities? We’ll create a clear annual PR plan and show you how to work towards it step-by-step.
And this is the perfect example of the kind of powerful calls I host inside the Lab, to help you build a business that brings you joy, that pays you well, that changes the world and creates a positive impact.
When you join the Lab, you step into an ecosystem designed to support sustainable business growth. You’ll receive:
- Access to the live annual planning and business strategy session.
- The full replay to watch in your own time.
- A done-for-you annual planning calendar mapped into quarters, months, weeks and days.
- Access to my custom-built planning AI tool to help with strategy and clarity throughout the year.
You’ll also gain access to:
- A vault of 50+ workshops, masterclasses and training sessions on sustainable business growth, sales, marketing, branding, social media, PR and strategy.
- My top seven deep-dive trainings valued at over $3,500, sharing exactly how I built one of the largest online stores for ethical and sustainable fashion, beauty and lifestyle brands.
- Monthly live coaching calls, workshops and strategy sessions.
- A 24/7 group community chat to ask questions, get feedback and connect with like-minded founders.
Because planning isn't about control, it's about clarity.
The goal of planning isn’t to lock yourself into a rigid schedule or squeeze more work into your days. It’s to remove the mental clutter so you can focus on what matters most, with confidence.
When you know what you’re working towards and how to get there, decision-making becomes easier. You stop second-guessing yourself. You stop reacting. You start building with intention.
If you love feeling organised, supported and inspired heading into a new year, the Lab is designed for you.
To access the annual planning and business strategy session and experience the Lab, join here.
Claire x
