Running a conscious or sustainable business can feel heavy sometimes. There are products to create, customers to support, emails to answer, marketing to manage, social media to post, finances to track and a constant stream of decisions to make...
When you’re doing most of it yourself, the workload can feel relentless, and even when you’re doing everything “right”, it’s easy to find yourself running on empty.
That’s exactly the pattern Samantha Selby kept seeing again and again. Sam is the founder of My Supernatural Design and a certified Level 4 Quantum Human Design™ Practitioner based in Sydney, Australia. After years of working across project management, business development, coaching and consulting, she discovered Human Design at a turning point in her own life. What she found wasn’t just another personality framework, but a practical way to understand how she was actually designed to work, make decisions and use her energy.
Today, Sam works with purpose-driven people who are building meaningful things in the world — the big carers, the world changers, and the founders who look successful on paper but feel exhausted behind the scenes. She created My Supernatural Design because she saw how many creative, talented and deeply committed people were burning themselves out trying to operate in ways that were never designed for them.
Human Design offers a framework for understanding how your energy works, how you’re designed to make decisions and where conditioning may have shaped the way you show up in your work and relationships. Sam’s approach is practical, grounded and refreshingly honest. Rather than encouraging people to push harder, she helps them understand their natural strengths so they can set real boundaries, trust their intuition and stop forcing themselves into systems that don’t fit.
When you understand how you’re designed to operate, things begin to shift. Decisions become clearer, your energy becomes easier to manage, and your business starts to feel more aligned with who you are rather than something you constantly have to fight to keep up with.
And in our upcoming LIVE workshop, Sam shares how Human Design can help you understand your unique strengths, decision-making style and energy patterns so you can build a business that actually supports you.
She'll explore why so many purpose-driven founders burn out trying to follow traditional business models, how conditioning shapes the way we show up in work and leadership, and why understanding yourself first is the key to building a sustainable business.
Sam also shares insights from her signature offering — a fully personalised 150-page printed Human Design reading book written specifically for each person. The book explores your energy type, decision-making process, centres, profile and the conditioning patterns that influence how you show up in life, work and relationships, helping you see yourself and your work with new clarity.
Sam believes the brands that will truly cut through today are the ones with a real human behind them. Creativity, care and genuine thought poured into what you make and why you make it are what people are hungry for now. Human Design helps founders find the language for that. It helps you understand your unique gifts, where your energy flows naturally and why staying true to who you are can become your greatest advantage in business and beyond.
This live workshop is part of my Conscious Business Circle — my private community for founders building thoughtful, sustainable and purpose-driven brands.
Members get access to this session with Samantha Selby, along with more than 50 workshops covering business strategy, marketing, mindset and branding for conscious founders.
If you’ve been craving clarity, alignment and a more sustainable way to run your business, this session will open a new way of thinking about how you work.
And it might just change the way you see yourself as a founder too.
Claire x
