If your goal is to get your handmade, ethical, or sustainable fashion label beautifully displayed in a boutique store, but you're completely overwhelmed by how to actually get there, join the club. Wholesaling can be confusing, complicated and daunting, if you're new to it.
But it can also be one of the most exciting milestones for slow fashion founders. On one hand, it can expand your reach, grow your revenue, and help your pieces find more customers who will love them. On the other hand, wholesale has its own rules, expectations, and rhythms that can feel like a secret code no one has handed you the key to.
How do I know if my pricing structure is sustainable for wholesale?
What do boutique buyers actually want to see from a brand like mine?
Am I ready to take this step, or should I wait until I feel “more established”?
What forms and documents do stores and stockists need to place an order?
We're diving deep into these questions and more this month inside the Slow Fashion Lab, when we sit down with Jenny Nakkan, founder of Elevate Wholesale Agency, to make wholesale feel possible, clear and achievable.
Jenny is the powerhouse behind Elevate Wholesale Agency, where she champions ethical and sustainable labels and connects them with aligned agents and service providers. She's also the Founder of Splash Sydney, Australia’s first internationally recognised and prestigious trade show that launched this year in partnership with AFC Australian Fashion Week.
With years of experience working directly with buyers, agents, and emerging fashion brands, Jenny knows exactly what does and doesn't work when it comes to working with wholesale buyers.
Jenny joins the Slow Fashion Lab to share the 9 essential steps every brand needs to tick off to succeed in wholesale. Whether you’re still sketching out your strategy or already dabbling in wholesale and want to refine your approach, Jenny’s guidance is the roadmap for the journey.
Jenny will walk you through the 9 steps every slow fashion brand must consider if wholesale is on your horizon, including...
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A clear overview of the wholesale journey so you can see where you are now and what comes next.
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Why each step matters, from research and positioning to pricing, cash flow, logistics, and building a long-term strategy.
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What buyers and agents expect from brands, and how to meet industry standards without losing your soul or creativity.
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Practical guidance you can act on straight away, so wholesale no longer feels like a mystery but a structured, achievable path.
And it doesn't matter whether you're just starting out, or you've been running your business for ten years, because wholesale isn’t only for 'big' brands. In fact, many handmade, ethical, and sustainable labels get stuck in the cycle of waiting until they feel 'ready' or 'big enough' and they miss the opportunity to grow.
Wholesale can be a lever you pull at any time to bring more cash into your fashion business, as long as you understand the foundations.
If you want to stop guessing what buyers want and start speaking their language, or if you want to understand how to price for profit, so wholesale supports your growth instead of draining it, you'll love this masterclass. You'll learn how to position your brand as a professional and trustworthy partner for stockists and walk away with clarity on the exact next steps to move from dreaming of wholesale to actually doing wholesale.
It’s not about being the biggest brand in the room. It’s about being the brand that is prepared.
And it's one of the biggest misconceptions I hear from slow fashion founders. 'Wholesale isn’t for me. I’ll never be able to compete with big brands.'
But it's the fresh perspective that Jenny brings to the table that will shift your perception of where you are and where you can be, when you do it right. Because buyers aren’t always looking for the biggest brands. Buyers are looking for ethical, sustainable, handmade, and circular labels that offer something different.
And all buyers need is to feel confident that your brand is reliable, professional, and wholesale-ready with the right margins.
Because yes, wholesale requires smart pricing and cash flow planning, but don't give up here if you're not ticking those boxes. With the right strategy, wholesale can also be one of the most stable and scalable ways to grow your slow fashion business, and Jenny will show you how to approach this with confidence.
The Slow Fashion Lab exists to debunk the stickiest challenges of growing a sustainable fashion business, and it's why I'm so excited to welcome Jenny to host this session.
My mission is to demystify the business side of fashion so that ethical and sustainable brands can grow, have an impact, and make the world a better place. And wholesale is one of those areas that often feels locked away. With the right expert guidance, it becomes a door you can walk through with clarity and confidence.
Join me for this masterclass: 9 essential steps to wholesale success for slow fashion brands.
When: Monday September 8th, 11:00am AEST.
Where: Zoom, exclusively for Slow Fashion Lab members.
Replay: Available exclusively for Slow Fashion Lab members.
This is your chance to learn directly from Jenny and gain the tools to take your wholesale dreams seriously.
If you’ve been sitting on the fence, wondering if wholesale is really for your brand, this is your sign. You don’t need to have it all figured out. You just need to take the first step, with guidance from someone who’s been there.
Come join us inside the Slow Fashion Lab with Jenny Nakkan. By the end, wholesale won’t feel like an impossible dream. It will feel like a clear, structured path that’s ready when you are.
Here’s to building beautiful collections, sustainable businesses that last, and to seeing your slow fashion label proudly hanging in the stores it deserves to be in.
Claire x
