Every time synthetic fabrics are washed, they shed tiny tiny fibres, and those fibres are called plastic micro particles. Yep, polyester is made from petroleum, and it’s literally just a...

Her work has been featured in the Sydney Morning Herald, The Courier Mail, The Age and Vogue online, but the hype, the glitz and the glam isn't the drawcard for Julie. 

If you're considering PR for your ethical, sustainable, circular or slow fashion business, there's a few things to consider first. Before you jump in, you have to work out if you're really ready...

Oooomph. It’s a big one, but when you realise that you have so much power to create a better business, a better life, more flow, more slow, more everything, less anything -...

I hustled my way into magazines. I Facebook-stalked my way to meeting editors. I connected with every writer I could on LinkedIn. I bought tickets to events to get in the room...

I love learning. I love growing. I love levelling up. We get one shot at this thing called life and I love making the most of it, so I'm open...

In the first five years of running The Fashion Advocate when it was an online store (now it’s a mentoring program and digital community for slow fashion brands) that’s all I did...

A single polyester garment takes more than 200 years to break down in landfill, but it never decomposes. It just breaks down into smaller plastic particles and those particles exist forever.

In an industry full of the same-same and trend-driven fashion, Fernanda (Ana) Covarrubias is different. Her self-titled label is a culmination of her Mexican heritage, her love of fashion and her passion for...

Running a slow fashion business in 2024 is a tough gig. The industry is saturated, the stakes are high, and it's tough to create a strong brand with an ethical and sustainable...

Instagram is a beast. The algorithm changes daily. There are new features to learn weekly. On top of running a slow fashion business, Instagram adds a lot to the to-do...

February is social media month inside the Slow Fashion Circle and like it or loathe it, you need it to grow your ethical, sustainable, circular, handmade or slow fashion business.

If I had a dollar for every time I heard an ethical, sustainable, circular or slow fashion business founder blame the algorithm for slow sales I'd be in the Bahamas...

I have a dirty little secret to share... The Fashion Advocate used to be called something very embarrassing. Before The Fashion Advocate was a digital community and mentoring platform, it was an...

If you’re running a slow fashion business and juggling a family, I feel you. If you’re running a slow fashion business and you don’t have a family but you’re juggling another...

I don’t set New Year’s resolutions but instead, I pick a word that symbolises what I want for the year ahead and I run with it. This year, my word is bloom and...

2023 was a big, wild and wonderful year for me with extreme highs and a few devastating lows. I'm big on reflection and journaling and I believe it's important to celebrate...

I ummed and ahhed about sharing this because birthing my little Winnie was the hardest week of my life. We had a homebirth with our first daughter so I thought our second homebirth...