I have no bloody clue what I'm doing. That was a daily mantra for me in the first five years of building what would become one of the largest online...

From the outside, my business looked successful, and in many ways, it was. But behind the scenes, I was drowning, suffocating, exhausted. I was so overwhelmed and on edge that when...

Unlike fast fashion brands with full marketing teams and data dashboards, slow fashion founders often rely on instinct, effort, and trial-and-error. And that’s okay – but it can make it...

If your website isn't showing up on Google, it doesn't mean you've been lazy. It doesn't mean you're not working hard. It doesn't mean you're doing it wrong. You just haven't...

If you know anything about publishing, prestige, or the evolution of fashion in this country, you know how big of a deal Kirstie Clements is. And if you’re new to...

If you're feeling 'course fatigue', I get it. When I was building one of the largest online stores for ethical and sustainable fashion, I needed help. So I bought course after...

Kirstie Clements is the perfect guest for this month’s Slow Fashion Lab mentor session and she knows more than anyone that running a fashion brand isn’t just about making clothes...

Somewhere between the third coffee for the day and the eleventh thing on the to-do list, things can get heavy, and if we don't stop to ask ourselves some big...

Deconsumption is not just a consumer trend—it’s a cultural rebalancing. A return to fashion that is expressive, enduring, and ethical. And as a slow fashion designer, you’re not only equipped...

Running a business can feel like a never-ending juggle—creativity, sales, sustainability, social media, sourcing, admin… and somewhere in there, we’re supposed to feel inspired and aligned with enough time to...

If I had to start all over again in 2025—no followers, no money, no email list, and no fancy tools—just a big passion for slow fashion and a drive to...

If we want fashion to be part of the solution—not the problem—we have to change the way we shop, change the way we design, change what we accept, because plastic...

It’s not about being perfect. It’s about making more conscious choices, wherever we can. And when enough of us stop buying from brands like Shein, they’ll have no choice but...

Five years into building what would become Australia’s largest online store for ethical and sustainable fashion, I found myself standing out the back of the office, tears streaming down my...

The self-doubt. The endless to-do list. The feeling of caring so much about the planet, about people, but not knowing how to turn that passion into real momentum, real customers, real impact.

Say the words Shein or Temu to any slow fashion founder and you can see the hair stand up over their entire body. The ultra-cheap prices and ultra-fast turnaround times...

I'll start with the myth that you can't make money doing something good. This belief is so common in purpose-led industries, especially fashion. We’ve been taught (often subconsciously) that money is...

This is a decision I’ve made that’s been bubbling under the surface for a while. It’s one I’ve sat with, journaled about, walked with, and finally, decided to act on....